The new Syna is produced by GAC Toyota in the Chinese market, and the car has been listed at a price range of 309,800-405,800 yuan. As Toyota's first domestic MPV model, Xena is also the first fire before listing, and there are many netizens and "water army" speculating on the concept of "price increase" at the time of pre-sale.
Sure enough, at the beginning of the listing, Guangfeng 4S store was on its toes, and the price increase of 50,000-70,000 was a routine operation, otherwise it would take several months to start. At that time, there were many car owners who had previously booked the original price, and the Guangfeng 4S store was in court, and there were also car owners who exposed the extent of the price increase of Xena.
At present, the lowest pre-sale price of Xena is 320,000 yuan, a price increase of 60,000-80,000, the price of naked cars has come to 40, and the landing is more than 400,000. In China, the only one who can sell family cars to the price of luxury cars is Toyota.
However, even if the popularity of Xena is high, the home MPV itself is a niche market in China, and the price of more than 300,000 yuan has allowed it to reach the price of luxury cars, and the sales volume is difficult to say excellent, which may not be surprising to the market.
Today, Toyota's domestic Sena has only been listed in China for less than 2 months, but the interest alliances of GAC Toyota have begun to change their sales policy of "mark-up" because sales are not as expected, and the myth of Toyota's "mark-up" has been shattered so quickly.
A few days ago, some netizens exposed on the network platform, "It received a call from the 4S store sales, Toyota domestic Sai na no increase also has a car, Toyota itself staged an "annual price increase" drama, once proud sales, but also came to him to discuss the car purchase plan. ”
"Really good, so many years of Chinese customers to Toyota's reputation is too good, too much to give him face, now snap face, just ask everyone to relieve the anger, this time the Chinese car owner is really tough."
According to the "Huache Circle" report, from the initial price increase of 70,000, to the increase of 50,000 when the sales were not good, and then directly 30,000. Nowadays, in order to retain customers, 4S stores in more places have begun to provide GAC Toyota Sai na without increased prices in the so-called "limited number of places".
Another netizen directly criticized GAC Toyota Sai na as "the end of death, when the network price, pre-sale price, and then to the price increase, are the role of the water army." If everyone insists on half a year, it is also possible to have a discount of 30,000 yuan for the whole department. ”
At present, with the outbreak of Domestic Cars in China, even in the field of niche MPV, there are domestic alternative models such as Trumpchi GM8, SAIC Roewe iMAX8, SAIC Maxus MAXUS G20, etc., which have obvious advantages compared with joint venture brands in terms of power, configuration and space comfort.
Domestic consumers are also becoming more and more rational when buying cars, and no longer believe in the aura of Japanese and joint venture brands. For those joint venture brands, chinese consumers' leeks are becoming more and more difficult to cut.
In addition, the Toyota Syna markup is not moving, which is also related to its poor sales. Previously, Toyota has been tightly holding up the order data of The Sena and not announcing it, but some netizens have pulled out that they may have only sold more than 500 vehicles, which is really surprising.
Subsequently, in order to save "face", GAC Toyota released a wholesale volume of 2791 vehicles in December, which was even joked by netizens. Because the wholesale volume of manufacturers is the sum of all the vehicles including the inventory of 4S stores, test drives, exhibition cars and retail sales to consumers, in addition to the number of the former, how many units are actually sold to consumers?
In addition, because of the sales of Xena, GAC Toyota Sales began to take the initiative to contact Xena's intended customers to buy a car, which revealed, "If you buy Xena plus 10,000 yuan can pick up the car in May, you only need to apply for a 5-year installment loan, and repeatedly explained that the price increase policy is formulated by GAC Toyota manufacturers, he has no way." ”
Before that, some media asked GAC Toyota Public Relations about the public opinion of the Xena price increase in the market, and the other party said: It is the dealer's independent behavior, and it has nothing to do with the main engine factory!
With such a disparate statement, who is lying? Presumably, consumer friends know it.
In addition, it is worth noting that the US price of the new Toyota Sienna (Senna) is also difficult to say compared with the domestic, the front-drive model is 34460-49900 US dollars (about 231-33.4 million yuan), and the four-wheel drive model is 36460-50460 US dollars (about 244-33.8 million yuan).
The domestic Toyota Saina only has two-wheel drive models, but its starting price has come to 320,000 yuan, almost similar to the four-wheel drive top model in the US market, and after the price increase of 60,000-80,000 yuan, the price is far more than the Top match and even the customized model of the American version of Sai Na, so for Toyota, the money in the Chinese market is really good to earn!
But now, Toyota Xena has encountered Waterloo in the domestic "price increase", does it mean that Chinese car owners have begun to wake up? Do Chinese car owners only have to "pay high prices to buy low-equipped cars"? (Fast Technology)