Tesla stepped into the "70,000 vehicles" club, who panicked?

Tesla's monthly sales in China exceeded 70,000 units for the first time.

On January 11, data released by the Association showed that Tesla's wholesale sales in China last month reached 70,847 units, of which 245 were used for export. This means that Tesla's monthly delivery in China entered the 70,000-vehicle club for the first time. Such a monthly sales scale has stood on the same level as traditional luxury brands such as BBA. Tesla's growth momentum is even stronger, which makes the pressure on the "BBA" increase sharply.

In 2021, Tesla delivered 936,000 new vehicles in the global market, of which China's Shanghai Gigafactory alone contributed 484,130 annual deliveries, accounting for 51.7%, becoming the largest contributor to Tesla's global map in 2021, once again showing the unique global position of the Chinese market.

Of Tesla's nearly 500,000 annual deliveries in China, export sales account for more than 160,000 units, while domestic sales exceed 320,000. In China, Tesla's annual sales rank third among all new energy vehicle brands. BYD, which ranked first, sold nearly 600,000 new energy passenger cars, up 231.6% year-on-year, and SAIC-GM-Wuling sold 452,000 pure electric cars, including Hongguang MINI EV, up 160% year-on-year.

The cumulative sales of these three leading new energy vehicle brands together account for almost half of China's new energy vehicle market. According to the statistics of the Association of Passenger Vehicles, the retail sales of new energy passenger cars in China in 2021 increased by 169.1% year-on-year to 2.989 million units, of which the combined sales of Tesla, BYD and Wuling Motors were about 1.37 million units, accounting for 46% of all new energy vehicle sales.

There are many new energy vehicle brands that maintain the growth momentum. For example, NIO delivered 91,429 units, up 109.1% year-on-year, doubling for two consecutive years; ideal deliveries of 90,491 units, an increase of 177.4% year-on-year; Xiaopeng delivered 98,155 units, up 263% year-on-year; Volkswagen brand said that its ID. electric vehicle deliveries reached 13,787 units in December, with annual deliveries exceeding 70,000 units.

The Association expects that the sales of new energy passenger vehicles in 2022 was expected to be 4.8 million units, which should now be adjusted to more than 5.5 million units, and the penetration rate of new energy passenger cars will reach about 25%. The entire new energy vehicle market is expected to exceed 6 million units, and the penetration rate of new energy vehicles is about 22%.

The Federation of Passenger Vehicles said that in the fourth quarter of 2021, China's new energy passenger car sales of 1.3 million, with the domestic consumers' recognition of the new energy market significantly increased, the strength of policy subsidies is stable, will inevitably promote the total sales of China's new energy vehicles in 2022 soared, continue to maintain the world's share of more than 50% of the super leading position.

However, there are also voices that the recent price increase of new energy vehicles will adversely affect the market this year. At the end of 2021, Tesla took the lead in announcing that the price of the Model 3 and Model Y on sale increased by 10,000 yuan and 21,088 yuan respectively, because it exceeded the 300,000 yuan subsidy standard line, Model Y will no longer enjoy policy subsidies; Xiaopeng Motors also announced a price increase of thousands of yuan for all models on January 11; previously, Volkswagen and GAC Aean have announced price increases.

In this regard, Cui Dongshu, secretary general of the Association, believes that the impact of this price increase on the new energy vehicle market is not particularly large. Because manufacturers now have a large number of orders in their hands, these orders can still enjoy the price before the price increase. Therefore, the current price increase has no impact on the current market.

Cui Dongshu further said that the delivery of new orders will at least wait until after the Spring Festival, when the possibility of manufacturers lowering prices according to market changes is also fully existent. "Overall, thanks to the rising scale and the continuous improvement of the supply chain, the possibility of a sharp price increase for new energy vehicles is not very large." China's auto market currently has no oligopoly, and consumers will not buy new energy vehicles at too high prices. ”