In the new energy vehicle market, the highest sales volume is not the models of the new car-making forces, nor the high-end models that are often hundreds of thousands, but a mini-car that focuses on entry-level mini-cars, which is Wuling Hongguang MINIEV. This shows a truth: price is the first productive force. Only the people can afford to consume, and does not affect the quality of life of the model can go to the end, throughout the Wuling Hongguang MINIEV price range of 2.88-4.86 million yuan, even those who have just entered the workplace, save a few months of wages can afford to buy, this car also has a lot of modification potential, can be replaced with pink interior, the appearance can also be pasted with their favorite comics and cartoon images. Therefore, it is more favored by young female consumer groups.
The hot market situation of Wuling Hongguang MINIEV has also received attention from the Japanese media, which feel that K-Car models like Wuling Hongguang MINIEV are difficult to become popular in the Chinese market, after all, the Chinese market has always had a special aesthetic of "big is beautiful", it is more in line with Japan's national conditions, after all, the Japanese market has not lacked K-Car plot, and wuling Hongguang MINIEV such a size standard is very suitable for driving on the narrow streets of Japan. Let's first talk about its sales in the domestic market, and see what kind of sales results will make the Japanese media pay attention to it.
Wuling Hongguang MINIEV in the past three months (September/10/November) sales performance of 35176 units, 39128 units and 45576 units, its 1-11 months cumulative sales of up to 370740 units, compared with last year's 126603 units of total sales, sales increased by 292.29% year-on-year, which shows that it is more and more favored by consumers, especially young consumers. It is precisely because Wuling Hongguang MINIEV is "invincible" in the domestic new energy vehicle market that the Japanese have the idea of "copying" its sales myth. So, can the Japanese build the Goryo Hiroko MINIEV?
Japan's NHK TV introduced Wuling Hongguang MINIEV in this way: the price is cheap, the performance is OK. Its sales have surpassed Tesla to become the best-selling electric car at present. The secret of popularity lies in the starting price of 28,800 yuan. Even with 3 adults in the car, Wuling Hongguang MINIEV can still run smoothly through the curved road.
The host then contacted reporters and asked a question: Will small electric vehicles like this one, which start at 28,800 yuan, have an impact on Japan? The answer is: If you enter the Japanese market, you will honestly have a great sense of crisis. You know, Toyota has also built a micro-electric vehicle similar to Wuling Hongguang MINIEV - C+Pod, but its price is as high as 92,000 yuan, which is more than 3 times that of Wuling Hongguang MINIEV, and its "affordable and cheap" is just a "joke" in front of Wuling Hongguang MINIEV. So, why does Wuling Hongguang MINIEV sell so cheaply?
Then the auto expert Masayoshi Yamamoto dismantled a Wuling Hongguang MINIEV in front of the TV audience, estimating the cost of auto parts and assembly costs at 26,900 yuan, while the price of Wuling Hongguang MINIEV was 28,800 yuan, which means that its profit is only 1900 yuan, and the car has not "cut corners" in all aspects, which is worth learning from Japanese companies. Masayoshi Yamamoto believes that China's new energy vehicle manufacturing thinking has been different from Japanese cars, which is also the key to Wuling Hongguang MINIEV's cost control.
He also found a "frustrating" fact: Wuling Hongguang MINIEV did not use any Japanese-made auto parts, the core batteries and motors, are made in China, they are from the Ningde era and Ningbo Shuanglin, some car rules chips and inverters and other parts, are from the United States Texas Instruments and Germany Infineon Technology and so on. If Japan builds a new energy vehicle like Wuling Hongguang MINIEV, the cost will certainly not be so low, and many parts will be imported from China, that is to say, the Japanese will not be able to build a "good quality and low price" micro-electric vehicle like Wuling Hongguang MINIEV.
Of course, yamamoto Mamao dismantling the estimated cost is not necessarily accurate, some people in China have studied the profit of Wuling Hongguang MINIEV bicycle, found that it is less than 100 yuan, because the domestic market implements a double integral policy, and Wuling Hongguang MINIEV will produce 440,000 positive points for each car sold, which can effectively offset the negative points generated by fuel vehicles.