The Smart has become bigger and electrified

Once, smart with its cute and small shape, coupled with the pedigree from Mercedes-Benz and the relative entry price, was once favored by young urban consumers. With the upgrading of domestic consumers' consumption and preference for large-size models, smart has become less popular in the Chinese market.

With Geely getting half of the smart shares, smart, which had been silent for a long time, is now moving more and more. Recently, the "reborn" smart opened a roadshow of new models, and the new smart genie #1 concept car unveiled on the roadshow revealed the evolution direction of future mass production cars.

The new car is different from the traditional smart main two-seat model, no longer a two-seat compact shape, but a four-door car. More importantly, smart also conforms to the times and has become a new energy model for pure electric platforms. It is worth mentioning that this new car uses the SEA Haohan architecture, which is the same architecture on the popular Krypton 001 today.

In terms of technology, the new smart genie #1 concept car is equipped with a high-performance, highly integrated computing power architecture, which can centrally control four core modules such as infotainment system, driver assistance system, electric drive electronic control system, and electronic/electrical system; it also has leading passive safety technology and a high level of ADAS intelligent driving assistance system.

In addition to the changes at the product level, the new smart business philosophy has also been adjusted with the changes of the times. Smart's official publicity will take "user center, digital drive" as the core operating concept, whether it is products or services will be provided around the needs of users. At present, a user digital ecosystem consisting of official Mini Programs, websites and APPS has been established.

The reporter learned that Changsha local dealer Lantian Group and Smart already have cooperation plans. At the same time, unlike the "satellite store" model that was once a Mercedes-Benz 4S store, the new smart, like many new energy and new power brands today, will adopt the form of entering the mall.

As a model favored by young "urban upstarts", it is a mystery whether smart can be "favored" by Gen Z consumers, after all, "popular" may be outdated. At the same time, at the moment when various new energy and new power brands have begun to lay out shopping malls, whether the new smart can break through in this new "blue ocean" still has to wait for the product to be listed before there can be an answer.

Xiaoxiang Morning News reporter Hu Xiong

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