Shirt The Row, pants Husbands,
Boots Hermès (worn all the time),
Eyewear, watches and jewellery are Reynolds' personal belongings
Cover styling: Polo shirt Hermès
"Don't wear that thing. That Deadpool mask didn't provide the slightest bit of protection. Ryan Reynolds said as he spotted me staring at the red-and-black superhero mask in the bookcase behind him. In fact, that mask is likely to infect you with strene diseases. "His smile disappeared and was replaced by a serious face." No nonsense, really. "He said, with a deep voice." You're going to get a little bit of it. I was recruited. ”
Wearing no masks (but having been vaccinated and tested for nucleic acid), Reynolds and I were in a barn on a property where he lived with his wife, Blake Lively, and their three daughters, in a wooded area north of New York City that he called "the body of Paul Bunyan, a giant lumberjack in North American folklore".
We sat on the second floor of the building, which had previously been a haystack, littered with evidence of the success of the 45-year-old Canadian actor for wearing a Deadpool mask on the big screen: a scarf draped over a motorcycle with the Wrexham AFC, a Welsh football club belonging to the UK's fifth division that was acquired by Reynolds and Rob McElhenney in February 2021. The duo is also working on a documentary series that will air on FX Channel.
A wine trolley filled with bottles of Aviation Gin, a brand he had acquired was taken over in 2020 by Diageo as part of a deal that reportedly amounted to $610 million (according to the transaction, Reynolds could "continue to hold all of its interests").
There's also a giant velvet couch, the color that Reynolds calls "Mint Mobile," referring to the telecom company in which he bought a majority stake in 2019, simply because he was the audience for the services it offered. It was on that couch, Reynolds explained, that he pitched his thoughts on the movie "Free Guy," a powerful, hilarious comedy film disguised as an adaptation of a computer action game that became an unexpected blockbuster in the summer of 2021.
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Reynolds's influence from Deadpool is the taste of independent creation. Reynolds, once shackled by Hollywood clichés, has gone out of his own way: action comedy, with a little vulgarity, often directly with a little meat. Since then, he has navigated the path, allowing him to become an actor, screenwriter, producer, entrepreneur, internet marketer and cultural expert, often in all of these capacities. Recently, there has been a subtle but clear change in Reynolds' Way, where his trademark, self-deprecating satire has turned into self-deprecating sincerity.
"Frankly, I took the film until 3:30 a.m. today, drove until 5:30 or 6 a.m., slept for an hour and a half, and was woken up by two children punched in the face." At this point, Reynolds said, he was wearing a western-print shirt, gray pants and brown leather boots. "So, it might take a few seconds for me to remember what to say." It's also very good. You need to have less silenced content. ”
After the outbreak began, Reynolds managed to maintain a high level of productivity. He worked with Dwayne Johnson and Gal Gadot on the action gangster comedy Red Notice (launched on streaming platform Netflix on November 12); he recently completed his most emotionally resonant role as a man who travels back in time to confront his father in The Adam Project(2022). It was released in the spring. He's also working on Spirited, a modern musical adaptation of A Christmas Carol by Charles Dickens, in which he plays Will Ferrell and Octavia Spencer, playing a singer-and-pop version of Scrooge. Miserly Ghost protagonist).
When Reynolds slipped off the Boston set and drove all night, he faced a common pile of work on Fridays: video and photo shoots, interviews for this article, and the untold number of emails, text messages, phone calls, and video conferencing that were routinely associated with his film and drama projects, as well as marketing clients, brands, and other pro bono projects. Reynolds chose the name "Maximum Effort" for his production and marketing company because it was Deadpool's mantra.
This phrase can also be counted as his own mantra. Reynolds' closest collaborators were amazed by his passion for his work. Paul Wernick, co-writer and co-executive producer of the Deadpool series, said, "He lives in a world of 50 hours a day." He is fully committed to the project and strives to succeed. Gadot, co-star of "Red Notice," said: "He put in two hundred percent of his efforts with the most unconcerned attitude. Shawn Levy, director of "Runaway Player" and "Project Adam," said Reynolds refused to lie on the superstar's credit book: "His work attitude is completely out of proportion to the extent to which he can paddle and touch fish." This guy kept tossing and turning. ”
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"The part I want to bite is bigger than the part I can chew, or the part that should be chewed." I think it's probably the Canadian idea: 'Well, I said I could, so I have to do it.' I sometimes do it at the expense of my own health. Reynolds said.
At the end of May, just as Mental Health Month was coming to an end, Reynolds shared with tens of millions of followers on social media that he had been suffering from anxiety disorders. His "long-term partner," as he calls it, has been with him since childhood, and the stress of his career amplifies that anxiety. "I'm focused on certain things, and those things are like engines of anxiety. At night I would lie awake and constantly think about any possible situation. Over the years, I've had to put it in the right frame to fall asleep. ”
However, he has also been actively trying to take control of the situation by meditating and consciously trying to keep himself on the spot. "I try to use work to calm anxiety and, more specifically, to use achievement to calm anxiety." Reynolds said, "Sometimes you just want to cross out items in the taskbar. So lately, my goal has been to keep all my attention as much as I can, rather than just getting the task done. Now I can fully accept everything and live with all my strength. It feels amazing. He ticked the air and said, "OK, say a deeply touching quote of personal growth: Achieved." ”
Reynolds grew up in Vancouver, British Columbia. His mother was a salesman and his father was a retired Royal Canadian Mounted Police officer who later worked in the wholesale food business. Initially, Reynolds learned to use humor to quell the anger of his father, a "human mine" in front of whom "you never know when you're going to take the wrong step and he'll explode on the spot"—while also confronting his brothers. As the youngest of the four brothers, he had a much greater impact with jokes than his fists. "You can't get past it with your biceps, you have to rely on wit." he said.
At the age of 12, Reynolds starred in the Canadian teen drama "Hillside" and later played roles in several television and movies filmed in British Columbia. But in any case, until he graduated from high school, his main role was that of the night shelf manager at the local Safway supermarket.
He went to a university in Vancouver, but left the table only 45 minutes after the first class started and never returned. The next day he set out for Los Angeles, convinced that he could get into the improv comedy troupe The Groundlings (the famous Los Angeles improv comedy troupe) with the ability to tell jokes, unaware that the legendary troupe required actors to study for a long time. He had neither money nor time, and his visa didn't allow him to take courses in improv comedy, so he simply improvised. In order to get a work permit, he needs to be a lead actor, not just a cameo. After a string of fruitless auditions, Reynolds took a different approach at a brokerage firm: "I fooled them into saying, 'If you give me five auditions, I swear to God that I can get a role.'" ’”
To Reynolds' surprise, one of the auditions allowed him to star in the pilot episode of the ABC comedy "Two Guys, a Girl and a Pizza Place," which he later starred in. Reynolds had surpassed his wildest dreams. "The highest ideal I was trying to achieve at the time was to play an eccentric neighbor in a sitcom." After four seasons of the show, Reynolds embarked on a tortuous film career, switching back and forth between different doppelgangers: comedian Reynolds, "Van Wilder," "Just Friends," and "The Change-Up"; action movie actor Reynolds, Blade: Trinity, and X-Men Origins: Wolverine), "Safe House" and romantic comedian Reynolds — "Definitely, Maybe", "The Proposal" and feature film actor Reynolds — "Buried," "Woman in Gold," "Mississippi Grind" There's also weird independent film actor Reynolds — "Waiting" and "Adventureland."
Earlier, there was another attempt that has now been abandoned, with Reynolds starring in the high-cost commercial blockbuster Green Lantern, a 2011 box office poison film that still haunts his ridicule. "I had a lot of repulsive opportunities to star in movies, but at the same time a lot of times they didn't work out, and I said, I need a little creative rights. Because I have some ideas about what to do to do it. He said.
Sweater Ralph Lauren, pants Husbands
Reynolds began working on a film based on the Marvel comic book character Deadpool in 2004, and eventually he became a co-writer for the film. "We probably took that thing apart and rewrote it 600 times." He recalled. "We" refers to him and co-writers Wernick and Rhett Reese. Written as PG-13 (referring to films under the American film rating system, children under the age of 13 need to watch under the guidance of a guardian), changed back to R (i.e., restricted films, requiring audiences under the age of seventeen to watch with a parent or guardian), and then returned to PG-13. Add this, remove that... It drives people crazy. ”
As time passed, Reynolds's sense of urgency accumulated. "This option did not fail. He's at a critical point in his career, and he definitely needs Deadpool's success. He knew it was his last chance. Wernick recalled.
Eventually, Reynolds persuaded production executives to allow him to take a few minutes of test samples. These few minutes glimpse Reynolds's vulgar, snarky, and cunning humor of the superhero image, which became a hit when it was leaked online. Reis, who witnessed Reynolds playing freely and improvising one golden line after another, was not surprised. "He had the ability to pull and stretch the performance in different directions, as if the performance itself were a piece of plasticine." I remember getting goosebumps and thinking, wow, we have a secret weapon of mass destruction in our hands now. Encouraged by fans, the studio gave Deadpool the green light, even though the cost was only a fraction of the vast majority of superhero movies. Once released in 2016, the film immediately became one of the best-selling films, becoming the highest-grossing restrictive film in history, a record that was not broken by Deadpool 2 until 2018.
"Deadpool is like a drugstore selling tons of priceless life experiences. The first and most important one is that demand is the mother of creation. We didn't have much money to make this movie, much less money to market it. And the characters are so out of line, so marketing this movie has to go beyond any conventional practices. ”
He did, cutting off stand-alone clips of people familiar with specific cultural elements — such as a prank on self-testing public service announcements about testicular cancer; Betty White (a famous actress born in the 1920s who is still active in the film world). Reynolds kept a costume and appeared as a character, including a massage for Conan O'Brien, a famous stand-up host, who was wrapped in a towel. He also dressed up as Deadpool on a bearskin carpet in front of the fireplace, imitating Burt Reynolds (American actor, director, film and television producer, seen as the sexy face of American pop culture) in the nude folding page in the magazine Cosmopolitan. On the weekend of Super Bowl 50 in 2016, Reynolds threw fried bread from a truck selling burritos, Deadpool's favorite food.
In 2018, Reynolds founded his own production company, Maximum Effort, and he creatively hired a marketing executive, George Dewey, to run the company, with whom he worked on the marketing of Deadpool. After Reynolds became the owner of Flying Gin and Mint Mobile, the company quickly expanded into marketing. "If Ryan always had a holistic plan, he hid it well, and all he tried to do was produce something that would bring a little joy, fun, or surprise to people's lives." Dewey commented.
When many people were scornful of business, he saw the art in it. "It's not a panacea-like thing, we like to tell stories. Marketing, in a way, is a sugar-free version of storytelling. Instead of pitching ideas to customers, Ryan asked Maximum Effort (the company's marketing business merged with adware company MNTN last June) to come up with ideas he liked and find a dream customer for it, like a production company. For example, Reynolds wrote an idea that Satan fell in love with in 2020, and he sold the idea to the online dating site Match.com. This model is more creative than profitable. Reynolds said: "Everything we do is messy. Be fast, be cheap, and personality precedes the scene. I think you can do big things with very few resources, and you can. ”
In Maximum Effort's "fastvertising," speed and sensitivity to culture are more important than output, which, in Reynolds' view, is "acting at the speed at which what people are talking about." When Peloton (an emerging fitness giant in the U.S., where smart treadmills/bikes + live subscription fitness class payments are an important product) for the 2019 holiday season showed a woman accidentally receiving a fitness bike from her husband, the entire Twitter skyrocketed — the brand was labeled sexist and empathetic — and Reynolds and Maximum Effort wrote the script, cast, filmed and uploaded an ad for flying gin in less than 48 hours. The protagonist is the actress in the previous advertisement, and the content is that she and her female friends raise a glass to celebrate the "new beginning".
Reynolds' marketing credits were instrumental to the success of Deadpool and its sequels, and perhaps even more so to Runaway Players. The film was originally scheduled to be released in July 2020 because of the pandemic, which has been postponed several times. Reynolds made about 75 pieces of original promotional content (10-15 is the norm for the protagonist), and the mood of these contents evolved from escapism — Donald Trump was the president of the United States at the beginning of the promotion of the film — to the film's character Guy (the meaning of the unknown generation, a non-player character in a computer game, an NPC, who constantly upgrades to save his own world) and a consistent sense of confidence and good mood. It's an empathetic heroic journey — despite the violence, pop culture memes, and celebrity cameos.
Sean Levy read the screenplay in 2016, but didn't pass it, thinking it was a movie about games. Reynolds saw something deeper. "Ryan said, 'I think the setting of a computer game is just a primer.' What I care about is that the film is really a parable about self-empowerment in an indifferent world—a desire to stand out from your environment and take control of your own life and world. Levy recalled, "It moved me from rejection to almost immediately nodding my head in agreement." ”
Reynolds and Guy's story is deeply linked, as if he were looking himself in the mirror: a man who longs for more and wants to challenge stereotypes to take control of his future. The contrast wasn't clumsy, and Reynolds smiled and said, "No, it's just too much precision." I've been a passenger in the industry for a long, long time. And then one day you're going to say, 'What if I might be more than that?' Can that work? ’”
After the release of "Runaway Players" in theaters, it grossed more than $300 million at the box office — the only original non-sequel English-language film to achieve this result in 2021. The day after the film's release, Reynolds tweeted that Disney had given the sequel a green light.
After holding too many roles in recent projects, Reynolds was excited and relaxed to wear only a hat with the words in red: actor. "A movie like Red Notice is a lot of fun for me. Because I don't have to worry about the structure of the film or anything else. I just have to write out ten versions of each joke and put on a show. He said. Reynolds plays Nolan Booth, one of the only two art thieves most wanted to be caught by an FBI crime profiler played by Dwayne Johnson, and together with the latter, they set out to capture the mysterious number one thief, Gayle Gadot. Reynolds and Johnson have been friends for two decades, and Gadot have known each other for almost a decade — they worked together on "Criminal" in 2014 and have known the film's director, Rawson Marshall Thurber, for 15 years. "In a way, it's like a back-to-school week, and that's how the whole movie feels." Reynolds commented.
When the Reynolds and Gadot families formed a covid-pod on set (a core team of friends or family members agreeing to limit contact with the outside world to reduce the risk of infection and spread), he would propose various passages for her character, a more successful art thief, and polish the dialogue and script with the Wonder Woman actor. "He made everything full of energy and atmosphere. His brain is always thinking about how to do better, more enjoyable, more funny. Gadot said.
At the other end, Reynolds took on the roles of Project Adam's producer, screenwriting (unsigned) and starring. The film takes the audience on a journey full of laughter, and it also takes Reynolds to "a place I never thought I'd get in the movie." This concept of time travel film forces him to think about his father and make up his own narrative. "He's a very tough guy." Reynolds said of his late father, who died of Parkinson's disease in 2015. He considered himself similar to Archie Bunker (a character in the drama "All in the Family," a World War II veteran, a blue-collar worker, a family man), and he was too tough for an unusually sensitive child like me. But then I thought, I felt like I had put a monster mask on him, and I didn't know it wasn't fair. The stories we tell ourselves—the stories we make up our memories to suit ourselves. For example, 'I'm funny because my dad is an asshole.' But that's not true. I'm not that funny. ”
Reynolds said he was excited to be a male version of Betty White, and to tell lewd jokes in his nineties, but he wasn't counting on it all. "At some point I'm not a movie star anymore." he said. The idea is reflected in his Group Effort program, a diversity care project funded by Reynolds that targets people of color and other marginalized groups. These people have historically lacked a voice in the entertainment industry, and the plan will be reflected in his next projects. Reynolds said: "Today, my position gives me indescribable privilege, so I can make this happen. And at some point, I can't do it. So I hope to create a template that will make it sustainable. When he introduced the plan on the set of Project Adam, several production companies and television stations had adopted it.
Reynolds also decided to push himself in unexpected directions. He studied for eight months at a cabaret school for The Souls, because the musical-style song and dance in the film required more rehearsal and precision than any action film he ever made. He's already working on the concept part of the runaway gamer sequel, and he's thinking about how to give his superhero mask a new look in Deadpool 3. Then there's the FX TV documentary series Welcome to The Wretselhams, which is currently being filmed.
Aside from the near future, Reynolds was reluctant to predict. "Well, the future will be... Look! Reynolds exclaimed, and his youngest daughter pushed the door in and shouted at him, "Hi, Daddy." ”
Coming in with the toddler was Lively, wearing designer sportswear with a plaid shirt underneath. "She's yelling she's going to see you, she's going to sleep." She said to Reynolds.
It was true that the light was fading, but Reynolds, still looking energetic, picked up his daughter and arched her nose at the little girl, who rubbed his nose. "What about the future?" Reynolds paused for a moment and then continued, "I'm going to carry this guy to bed. Then I myself had to go to bed and lie awake. ”