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Author | Yang Xiaomi + Tianyi Editor| Xiao Liu
Source| Meet Xiaomi(ID:yujianxiaomi2015)
Hello everyone, I am the day one of the Xiaomi team.
When I came home for the New Year, my brothers and sisters would meet and meet, and I also met my uncle's eldest sister and eldest brother-in-law.
When I was a child, I had the impression that my eldest sister was a teacher and that my eldest brother-in-law was the boss. During the New Year, the eldest brother-in-law sent red envelopes to the most generous, and the chat content was to play and grab the red envelopes.
After graduating from university and working, especially in the past three years to develop in Shanghai, I have a deeper understanding of the workplace.
This time back to my hometown, I met my brother-in-law in the New Year, and I found that in addition to greetings, I actually had more in-depth communication about work, such as talking about management, employment, understanding of business, pioneering work, etc.
He patiently shared many practical cases with me, which inspired me. It turns out that string relatives can also learn knowledge that is helpful for work.
The eldest brother-in-law has not always been in big business, he comes from a rural background and has a primary school education.
He started from repairing motorcycles, to now do factories, traditional processing and manufacturing, started a business for nearly 20 years, and now has a team of 300 people, export + domestic sales, and now the annual turnover can be more than 150 million.
Listening to his story, it is so inspiring, I must share it with you!
01
Married to repair the car, the eldest sister rebelled against her parents and married the poor boy's eldest brother-in-law
The eldest sister and the eldest brother-in-law, both born in 80 years, are 42 years old this year, and they are from the countryside.
The living conditions of the eldest brother-in-law's family are OK, but then the parents fell ill, the family spent a lot of money on medical treatment, the living conditions took a sharp turn for the worse, the eldest brother-in-law graduated from primary school, dropped out of school, went to be an apprentice, repaired motorcycles.
My eldest sister's family conditions are good, is a college student of that era, after graduation home as a teacher, at that time and another teacher to fall in love, blind date to know, feel more general.
Until one day, the thread of fate brought the two people together. The eldest sister had something wrong with the small motorcycle she was riding at work, and she pushed the motorcycle to the nearest repair shop and met my eldest brother-in-law.
As soon as she came in, she saw a boy wearing a snow-white T-shirt repairing the car, and she wondered, in other shops, the repairman was dirty and dirty, and there was a lot of oil, how did this master wear so clean? Is it that the car repair technology is not good, there is no work to do.
In fact, the snow white clothes just prove that my eldest brother-in-law is skilled, the car is repaired, and the clothes are not dirty, which is his unique work and his reputation.
When encountering a problem motorcycle, the eldest brother-in-law can accurately locate the problem, others have to sweat to dismantle the frame of the car, making the whole body dirty, he simply dismantled the parts of the problem a few times, and fixed it. The whole process, without a single superfluous action, is fast and clean.
The eldest sister's eyes lit up at that time, this person is very different!
During the car repair, the two talked a few times and found that it was a primary school classmate! There are also many mutual friends, and the more we talk, the happier we are. The eldest brother-in-law said, don't give me money, give me your pager number, in case there is something wrong in the future, it is convenient to contact.
In fact, through the first car repair, the eldest brother-in-law took a fancy to my eldest sister, because the eldest brother-in-law felt that this girl was very polite, spoke decently, looked very pretty, and the two people had a common topic.
So the eldest brother-in-law contacted my eldest sister every day and pursued it fiercely, and the two seemed to have endless words. The eldest sister wanted to love freely, rebelled against the family, broke up with the male teacher, and the two came together and married in 2002.
02
Really start a business and make your life better
Life after marriage was not good, the brother-in-law's family conditions were not good, his parents had no jobs at that time, the family still had foreign debt, and needed the support of their children.
My sister's monthly salary is 300 yuan, 200 yuan is spent for her mother-in-law, and the rest of the money is used by her own family.
The eldest brother-in-law repairs motorcycles, although he has an income every day, but he spends money while earning money and cannot save money. According to the words of the eldest sister, at that time, she could support her family and could not make a fortune.
After more than three years, the two people thought about doing something else and earning more money to subsidize the family. In Hebei, there are more board factories, and the production and manufacturing process is: the acquisition of wood, through the machine, rotating the wood skin, pressing the wood cover into a wooden board, and selling.
At that time, the eldest sister's father was doing business, there were some connections accumulated, and some friends learned about the situation in the plate factory, so they introduced them to the elder brother-in-law to visit.
The eldest brother-in-law was guided to explore and investigate on his own in the direction, and he found that after a tree was rotated and peeled, there would be a long round wooden stick (axis), the axis on the Hebei side was very thin, and the axis in Inner Mongolia was relatively thick.
For example, the diameter of Hebei is 2 centimeters, and the diameter of Inner Mongolia is 5 centimeters.
The eldest brother-in-law plans that if the axis of Inner Mongolia is transported to Hebei for reprocessing and continues to peel, it will not be able to make money again.
The eldest sister is responsible for taking care of the family, the eldest brother-in-law pulled two friends, began to do this thing, he went to Inner Mongolia to talk about business, low-cost acquisition of Inner Mongolia axis, and then hired a car to transport to Hebei, sold to the factory in Hebei, that era can be settled one by one, so that the cash pressure is small, the investment is also very low.
After doing this for 1 year, the eldest sister and the eldest brother-in-law's family saved a lot of money and bought a Xiali car.
The eldest brother-in-law and the eldest sister discussed, you see we got the axis to process them, or we can process it ourselves, and we can make more money.
The eldest sister is very supportive, she said, no matter what you do, I will take care of our family, you can rest assured to do it.
The eldest brother-in-law has been in the transportation business for a year and knows where in Inner Mongolia there are sufficient supplies and low prices. He opened a small factory in Hebei, bought two machines for picking skins, hired 4 workers, he was responsible for talking about customers, low prices into the axis, workers pickpockets, and the elder brother-in-law went to visit some plate factories that needed these skins, and sold them at a slightly lower price.
The owner of the board factory receives the same goods from anyone, and if there is a good quality and a lower price, they are happy to cooperate.
The eldest brother-in-law's plate factory business was done from here, and it was done for 15 years. The family's life has also improved, how much to earn and how much to spend, life is very difficult, now the family has a house in the village, in the county for their own family, both parents' families have bought a house, the car has also been replaced by a good car.
My eldest sister is the eldest brother-in-law's helper, the eldest sister takes care of the family, raises two children at the same time, she also has a job, as a teacher, making money, choosing to take responsibility with the elder brother-in-law at the most difficult time, living a life.
The eldest brother-in-law went from being very poor to becoming rich, and it was the eldest sister who accompanied him and grew up with him.
The two of them have experienced so many years, the relationship is getting better and better, if the early days were the seeds of ignorant love, now it is the love of mature relatives. Both people have a bit of a temper and quarrel when they are stressed, but they quickly understand each other and reconcile.
In the process of getting along, they learn to pay, endure, exercise restraint, and deal with various problems more intelligently.
The eldest brother-in-law said that the current life is not easy to come by, the family is the starting point of his struggle, guarding the family, loving the family, and giving them a good life, which is the most important thing for him.
03
Good product + good customer = good income
Do the first important thing in the factory, product quality.
The eldest brother-in-law knows a lot of factory owners through business, and he summed up the experience he saw, why do some people do better and better, and some people are getting worse and worse?
The boss who is doing better and better in business, the product quality is very good, the defect rate is low, the initiative to expand customers, do not eat the old, ambitious, the people in the team are reliable, the worker mobility is low, and the management is powerful.
A good product is a good word of mouth, if the product reputation is not good, the transaction of a customer is less than one customer.
With such an understanding, the eldest brother-in-law will pay close attention to the two major blocks of product quality control and customers.
Regarding the product, he formulated very strict standards, they made a small part of the wooden chair, a futures to produce tens of thousands, strict control of the residual product rate, strict implementation of the company's standards, and workshop director (middle management) performance linked.
The defective product rate is low, and the workshop director can make more money; if the residual product rate is high, the workshop director has the risk of being withdrawn.
Do the second most important thing in the factory and choose good customers.
After strict quality control, the brother-in-law began to start on customers, expand more customers, and choose better customers.
There are many plate factories in Hebei, and the brother-in-law not only expands the business in the province, but also often goes to the province for business trips, visits different factories, takes samples, makes a small order, and then becomes a large order.
Later, he hired salesmen to run customers in the province, what did he do himself? Attend the exhibition. For example, Shanghai, Guangzhou and so on.
This thing is to feel the stones across the river, his initial starting point, is to accumulate more customers, he thought, such a family running efficiency is low, what is a good way, can you concentrate on meeting customers?
The answer is the exhibition.
The people in the factory at home know it, they don't understand it, and say, our home work is enough to do, customers can also, why go out? It costs tens of thousands of dollars at a time.
The eldest brother-in-law said that you can only meet more customers if you go out, and we also need to carry out survival of the fittest for customers, so that we can choose customers.
Indeed, they once came to Shanghai to participate in the exhibition, a booth, for 40,000 yuan. There will be foreign customers to see, my brother-in-law will bring a special translation, explain to customers, sign on the spot.
To this end, the eldest brother-in-law also set up a foreign business department in our city, Spain, Malaysia, France, Vietnam, etc., all have factory business. Once I looked at my eldest sister's circle of friends, it was to travel to Greece, and when I asked, I knew that it was originally to go abroad to participate in the exhibition.
And the eldest brother-in-law to do the factory at the same time, even earlier than him to do the factory of many people, everyone is doing home business, a year to earn hundreds of thousands of dollars can, but few people like him, strict control of product quality, crazy expansion of a variety of customers, customer screening.
Because of his efforts, they have expanded many customers, passed the quality pass, and even become suppliers of IKEA and Amazon.
Do the third most important thing in the factory and live in symbiosis with competitors.
More and more customers in the factory means more and more orders and more money.
The factory is so big, there are so many workers, increasing the business line means high costs, how to solve it?
The eldest brother-in-law found that many small factories have fewer orders, and some are even on the verge of stopping work, so the eldest brother-in-law will go to talk to them, are you willing to do my processing plant? I give you orders, so that you can make money, but you have to ensure the quality of my products.
In this way, the brother-in-law did not spend additional money to increase the traditional production line, which solved the problem of large order volume and late processing, and the most fundamental customer was firmly held by the brother-in-law.
Because of this, such a traditional manufacturing factory in the countryside can now achieve sales of more than 150 million yuan a year.
04
In the face of changes in the environment, we must embrace in time
Many of the factories in Hebei are non-compliant small factories, and the pollution is more serious.
In 2018, environmental protection rectification, began to have relevant departments, successively go to our side to check, is it compliant? Are contaminants treated? If not, close the door and rectify.
For a time, thousands of factories could not be done, and some people's practice was to stop work during the day, wait for the inspection to pass, and start work at night. Why? Spending money on rectification is too expensive, and no one is willing to invest.
The eldest brother-in-law, their factory, faced the same problem, and at that time there were two options in front of them.
First, pay close to 1 million to rectify the factory, but after the rectification, it will not necessarily make you continue to work, and the future is uncertain.
Second, go to Inner Mongolia to see the site and move the factory away.
The eldest brother-in-law went to Inner Mongolia to investigate several waves and had good places, but he still felt inferior to his family and did not want to leave his hometown. And since the relevant departments say that let the rectification, not let the door close, it means that the rectification will be complied with, and the probability will continue to be done, and the employment problem will be solved.
In this way, they finally decided to spend money at home to clean up the factory, which is 1 million cash expenditure.
Thousands of small factories fell, and the eldest brother-in-law survived the reforms.
In the treatment of employees, the eldest brother-in-law is very generous and willing to share the money. Because he knows that if you want everyone to make money, everyone will work seriously and let you make money.
He sets the performance of the manager, the company's performance is good, your performance is good, do well, you can earn 200,000 yuan a year in the countryside, if you don't do well, you can only earn 70,000.
Workers like this way, they work very hard, work well, the days will be better, and everyone feels very motivated.
Even during the epidemic, when they had nothing to do, the workers went home, and the elder brother-in-law paid a basic salary to retain the workers, he said, as long as the people are still there, there is hope for our business.
After surviving the hardest time, now that they are working again, the business is good.
There are many old employees in their company, and there are many who have been around for more than 10 years. A few years ago, there was a year-end conference, and the eldest brother-in-law asked in the factory, is there anyone who has worked for more than 10 years?
Stood up 4 people.
The eldest brother-in-law said, how many 10 years can a person have? Several of them dedicated their best years to the factory. The last sentence, each person was rewarded with 10,000 yuan, and after the meeting, he went to the finance to collect it.
Their workshop director, who has a year-end bonus at the end of the year, has worked hard for a year, and everyone has gone home for a good year.
The eldest brother-in-law is now also recruiting a lot of college students, the above-mentioned foreign business department in the city, the staff are college students, their salaries, are much higher than our local salary level.
He sighed that he did not finish school, going to school is very important, we must be with young people, educated people, can learn a lot from them.
Like our company, problems will be solved and reviewed. The eldest brother-in-law of their factory, too.
Inside the factory, there is a regular meeting at 4:30 p.m. every day, and it is open every day. My brother-in-law will participate if he has time, and if not, let the factory director preside.
What happens every day must be listed, problems, solutions, problems will be reported, solved, and all will be corrected the next day.
Each business line has to compete, who can do the best product quality, this business line will get more rewards. And if you don't do well, you will be interviewed, and everyone will help you solve the problem.
My sister said that the things your brother-in-law did, almost no failure, basically became. All investments, after thinking about it and then doing it, are income-oriented, but it is a matter of collecting more and less.
No matter what he does, he is willing to pay, willing to be good to others, so many years of groping, accumulating a lot of resources, people who follow him are very supportive of him.
The story of the eldest brother-in-law inspired me.
I learned from him that the premise of being able to do great things is to first do a good job in the current hand and surpass others.
Entrepreneurship can not be achieved overnight, to see clearly whether they have capital, do not bring their families into danger, when there is no money, first accumulate resources, opportunities will slowly appear with their own accumulation.
If you want to do things well, it is important to embrace change, use a positive attitude and a rational mind to face difficulties and overcome difficulties.
Use the right method, be willing to pay time, in the process, do not be impatient, and have confidence in the future.
Finally, to be a person who has others in mind, can pretend to be others, and others will really pay for you.
To continue to learn, to stay sharp, do not think about living in peace, you do not change, the environment will change you, and actively respond to change is what we have to do in adversity.