Look at the news Knows reporter Wang Cheng, Xu Jin, Che Bingjian, Sun Jiaxun
2022-02-11 17:20
Chen Wei, after retiring from professional athletes in 2009, worked as a coach in his hometown in northeast China, and came to Shanghai five years ago to work for the pudong ice hockey club.
Arriving at eight o'clock in the morning and leaving class at ten o'clock in the evening, 14 hours a day, the class line is full, at least five days a week, is his daily routine this winter.
This winter, ice and snow have become a new "way for many people to open" for the New Year.
Due to geographical conditions, most southerners' "Frozen" starts indoors. The data shows that the proportion of zero-based beginners who purchase indoor ski experience classes is as high as 70%.
At present, Shanghai has 14 ice rinks, 43 indoor ski resorts, 3 curling fields and a total of 8 curling tracks, with 1.2 million teenagers participating in them every year.
Nationwide, the ice and snow economy is heating up rapidly. As of the beginning of last year, 654 standard ice rinks and 803 indoor and outdoor ski resorts had been built across the country, an increase of 317% and 41% respectively over 2015.
Ice and snow sports have become a "fashion boom" in the Yangtze River Delta, but ice and snow sports need to rely on high altitude areas and rich mountain resources, and only a few areas in the Yangtze River Delta region, such as Anji in Zhejiang and Dabie Mountain in Anhui, meet the basic construction conditions.
Even some indoor venues face many problems such as high cost and limited scale.
Early on weekdays, Xu Fang, manager of a curling club in Qingpu District, was explaining the details of the day's work with the ice maker.
Hydration, ice repair, dotting, this layer of raised Xiaoice on the smooth curling track are crucial "freezing points".
Without this layer of freezing, the 20-kilogram curling would not have been able to push the skate. This is the focus of Xu Fang's daily checks.
In August 2019, the club that invested millions of dollars was established, and the refrigeration unit, insulation equipment and professional track operated 24 hours a day cost more than 80,000 yuan per month, and Xu Fang's pressure was really not small.
More worrying than cost is the mass base. As the only professional curling hall in Shanghai open to the public, it has also tried to distribute free experience coupons and other promotional methods, and when last year was at its dismal, most of the weekly passenger traffic did not exceed 50 people. Don't talk about profitability, capital preservation is a problem.
Xu Fang told reporters that the biggest difficulty at present is that the passenger flow is small, the base number is too small, and the biggest problem is how to promote.
This winter, the Winter Olympics became the best "promotion ambassador". Especially when the five-star red flag flutters over the Winter Olympic venues again and again, people's enthusiasm is completely ignited.
More than 1 million netizens poured into the flagship store of the Olympic official website, and many of the ice piers were sold out overnight.
According to other data, in the four days before the Spring Festival, ski equipment increased by more than 180% year-on-year.
The popularity of ice and snow consumption has driven a leap in related manufacturing industries.
George, head of the indoor ski machine manufacturing company, and his colleagues are working overtime for the last order before the New Year.
Snow blankets, pallets, steel frames, an indoor ski machine with a length of 12 meters, a width of 6 meters and a height of 3.5 meters, the number of main accessories is more than 20, all of which are independently developed by the enterprise.
Three years ago, the domestic ski machine market was almost monopolized by imported products.
The imported ski machine priced at 1.5 million units has deterred many domestic buyers and also allowed Qiao Ye to see the huge market space after localization.
But at that time, the key technology "stuck neck", the quality of accessories was not good, and the difficulties were one after another.
China's ice and snow economy started late, the family is thin, and there was a gap in manufacturing technology and research and development capabilities.
But at present, with the advent of the ice and snow sports boom, the Yangtze River Delta relies on the manufacturing base and is seizing the "outlet" to seek innovative development.
Qiao Ye spent three years to develop the magnetic rod used in the ski machine, which is cheaper and has a longer service life than foreign hydraulic rods, and has been put into use in more than 40 indoor ski halls in the Yangtze River Delta.
Foreign countries can achieve synchronous lifting of hydraulics, the cost of about 100,000 a, now, domestic similar products cost less than 10,000 yuan.
With the development opportunities brought by the Winter Olympics, China's ice and snow industry is taking off.
According to the Beijing Winter Olympics Organizing Committee, by 2025, the total scale of China's ice and snow industry will reach a trillion yuan scale and become an important part of economic development.
Li Hai, dean of the School of Economics and Management of Shanghai University of Sport, believes that the 14th Five-Year Plan for the Yangtze River Delta Sports Industry, which was just introduced some time ago, clearly mentioned that by 2025, the scale of the entire Yangtze River Delta sports industry is 1.65 trillion yuan.
In it, ice and snow should be able to account for a large part of the content, may not only be niche, should be developed to the public, should be a trend.
Behind the trillion market is the enthusiasm of 300 million people on the ice and snow to "break the ice", but also the full support of thousands of ice and snow industry talents.
Domestic equipment breakthrough, site operation "wintering", education and training system is perfect, as the strongest economic circle in the country's Yangtze River Delta, must play a more important role in it.
The Winter Olympics are coming to an end, but the "ice and snow fever" has just taken the stage.
(Look at the news Knows reporter Wang Cheng, Xu Jin, Che Bingjian, Sun Jiaxun)