Due to the continuous acceleration of the electrification process of the high-end car market, the luxury brand segment has been more affected than the mainstream car market, according to the latest data, BMW will become the highest-selling luxury car brand in the United States in 2021, followed by Tesla, surpassing Lexus, Mercedes-Benz and Audi.
According to data released by Tesla, a total of 936172 new cars were delivered worldwide in 2021, an increase of 87.4% year-on-year. In the US market, although Tesla has not officially released data, according to estimates, its sales volume is 313,400 vehicles.
Although this achievement is inferior to BMW's 336644 vehicles, it has left many traditional luxury brands behind. BMW topped the U.S. luxury brand sales championship for the third consecutive year, but other traditional luxury brands were not so lucky.
Lexus, once the best-selling luxury car in the United States, is now only third, with 304475 sales in 2021; Mercedes-Benz ranks fourth with 276102, Audi ranks fifth, and sales 196038.
Overall, the U.S. auto market sells about 2.2 million luxury brands, which means Tesla already accounts for 14 percent. With production in Texas about to start, Tesla's sales in the United States are expected to continue to grow, and this year it is likely to surpass BMW and become a brother of American luxury brands.
Of course, this achievement is also controversial, because many people think that Tesla is not a real luxury brand, and cannot be compared with Mercedes-Benz and BMW. This is a matter of opinion, perhaps in the eyes of Tesla owners, it provides a much more advanced service than Mercedes-Benz and BMW.
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