Wen | Li Haoxian
"When I was a child, the deepest memory of the taxi is Xiali, because the windshielders are basically bad, and the rain can only be removed by the driver", when I saw the almost brand new Xiali in front of me, I unconsciously came up with this childhood memory in my mind.........
I don't know if you, who visited the emotional auto show yesterday, did you have the same "touching the car" as I did? If there is, then it means that we have insisted on the auto show for 4 consecutive years, and the preset effect has been perfectly achieved. If not, next edition!
Yes, the Auto Show has been held for 4 consecutive years, and the fourth edition is also the most challenging and fun one in history. Because this year we directly pulled the budget explosion, spent nearly seven figures, with a new way of playing, presented to everyone who has never had the experience of viewing the exhibition.
Venue upgrades, sentiment doubled
The biggest change in this year's car sentiment auto show is the upgrading of the venue, from the Yangcheng Creative Park, which has been held for 3 sessions, to the Huadu Sunac Park. Yes, you heard it right, this should be one of the few, even unprecedented, car shows in China that open in large playgrounds. In the current situation of repeated epidemics, this is already the best location we can afford.
With a venue that is several times larger than ever, we have more room for more exquisite exhibition cars, so that more car lovers can get the opportunity to show off their carefully cared for treasures. According to statistics, this auto show has gathered more than 140 kinds of various boutique exhibition cars, spanning more than 50 years, from bicycles, motorcycles, college student formulas, large to extended cars, antique cars, and even those WHO only live in the comics OF THE JDM are readily available, in order to let everyone feast their eyes, can find the car that belongs to their hearts.
However, a little regret, due to the impact of the epidemic in Shenzhen, some of the selected models failed to arrive, and due to the safety of the venue, the cruise link that was carefully arranged was ultimately not realized, and the parade will be the direction of our future efforts, we believe that letting the old car really move to show the audience is the best form of reflecting the value of a sentiment car, and I believe that the owner will be proud of it. (99% of the exhibition cars on the scene can be started)
Everybody Car Story
The second big difference at this year's SentimentAlties Show is that we brought a variety of "whole life" results from last year, as well as a series of original IP and peripheral products.
The Big Car Research Institute, as the name suggests, is our "whole life" small expert, this time Director Yuan (Yuan Qicong) brought the freshly baked GAC Trumpchi M8LL, which is based on the GAC Trumpchi M8 to create a long and long model, using today's sports car is also rare gull wing door design, the interior has been fully "conceptualized" transformation. The purpose of this is only one, that is, to highlight our design capabilities and engineering capabilities, which is one of the embodiments of the diversification of our car.
Of course, the Chevrolet Maribor XL pickup truck that shined at the Guangzhou Auto Show, as well as the Wuling Hongguang MINI EV and Veyron GS PRO that appeared in the crazy car, were all present. I even noticed that many friends who had just entered the park had already been attracted by these "whole live cars" before they had time to see the "protagonist".
In addition, this year, our "side business" has also been enriched, and we are committed to providing you with a better quality of life for people and cars. For example, our fashion department is particularly powerful, I noticed that yesterday many viewers wore the love auto show limited edition sweatshirt, including the hat on the head, the badge on the chest, the limited edition satchel carried by the tide product department, it is said that there are many new models waiting for the new one recently.
Everyone car car film, car window film is also our fist products, how the specific effect, I believe that yesterday A Zhuo, Zhihao and Ashan 'car cannon" Live show has put the real effect "noisy" very clearly, if you miss it, it is recommended to see the playback, even if you do not buy it can also be happy ah.
All along, everyone car is actively seeking the road of diversified development, but also thanks to the above whole life, IP and peripheral products support, in order to let every car in the industry always remain unique. In particular, the sentimental auto show is our exclusive secret, there is no other store, so many peers ask me privately: "Why do you have to do it when you lose money?" ”
Promote the car culture and let the feelings continue
In fact, it is very simple, because our original intention of holding the car love car show has always been to promote China's car culture, if we can achieve this goal with a little money, we are willing to put it into action and stick to it.
I would like to share with you some of what I saw and heard yesterday, and you may understand it after reading it.
Since the auto show is held in the amusement park (the entertainment projects in the park are normally open), more parents will bring their children to the exhibition together, so this year there are many pictures of children competing with the car, which is what we did not expect before, but it is also the picture we most want to see. If you think about it, if you think about it, these ignorant children have the opportunity to soak in the rich car atmosphere from an early age, and will you worry that we will not have a car culture in the future?
One scene that I remember most vividly is a little boy who pulls his mother to take a group photo one after another and says, "Mom, I'm going to take pictures with all the cars today." This scene reminds me of a supercar party at the foot of Mt. Fuji in Japan, and my mother also helped me next to a yellow Ferrari, leaving a photo that I still remember. I think that in a few years, this child will look back at the photos taken that day, and he will recall that wonderful memory like me, right?
There is also a picture that also touched me. An aunt and his son, sometimes enough glass to shoot the interior, sometimes take a photo, the son also told the mother about the model and special places of each car, the aunt will not ask the son questions, the father on the side is quietly photographing the mother and son, this scene is simply not too warm. I guess that's the most unique charm that cars bring us, right?
These moving moments fill every punch point in the playground, and it is such a moving picture that makes us more convinced that it is worth spending so much manpower and material resources to engage in such an activity for everyone. Isn't the car culture we often talk about slowly accumulated bit by bit in such an atmospheric environment?
Although we are not going to say what kind of car culture we have created, the "ripples" we have swung do affect more like-minded partners.
In the parking lot around the exhibition hall, I also saw that many car friends took the opportunity of the car show to spontaneously organize car friends to gather, exchange car use, play car experience, and some even drove from other places for two or three hours early in the morning, just to take a group photo with the car friends.
In addition, as always, many people who have not been selected as car owners drive their well-dressed cars to the parking area to show their works to passers-by. To be sure, the excitement outside the venue is no less than that inside the venue, and even many people commented on Weibo: the parking lot is also a place where "gods fight".
As Teacher Yuan said: "We build the stage and everyone plays at will, this is our car culture!" Come on and keep playing. We are like building a bridge to bring more people to the other side of the car culture.
Finally, I want to end with a story. About 3 years ago, at a double banana show, Mr. Yuan gave a fan an almost perfect XV20 Toyota Camry as a grand prize. That fan did not live up to Teacher Yuan's wishes and had it intact for 3 years.
Yesterday, the car welcomed its next owner. It is not that the former owner of the car likes the new and is tired of the old, on the contrary, it is precisely because he wants to continue to pass on this feeling that he took the initiative to find Teacher Yuan again, hoping to send him to the next person with a heart.
I guess that's what's called inheritance, right? Hopefully, years later, we will still see him on the stage again.
As Azo said, "The audience friends who like the new and are not tired of the old, and have feelings for the auto show, these good memories can be often renewed." Everyone's car will also accompany you like a love car. Thank you all for your support and we will see you next year!