When Toyota sold the compact SUV for 120,000, I knew it wasn't easy.
GAC Toyota launched a new generation of TNGA products, a compact SUV positioned within 150,000, this SUV is not weak in terms of product strength analysis, not only has the size of the basic advantages that are enough to compete with the domestic mainstream compact SUV, but also has Toyota's unique quality control introverted highlights.
What is particularly crucial is that from the back of this car, you can see that this era is different.
Fenglanda's pricing is not as high as expected, Toyota bent over to put the compact SUV in a market share of less than 150,000, this new product is priced at 125,800, and the top model is priced at no more than 170,000 threshold.
If you count the terminal price concessions that are not too big, then the actual transaction price is definitely lower.
In the past, with a budget of 150,000 to buy a car, it was difficult to rely on the Japanese body, not to mention choosing a Toyota SUV, and the rav4 that was once the lowest needed also needed to eat us 200,000, and Toyota's threshold was so high that it even exceeded Volkswagen.
Now it is different, 150,000 budget to buy The Fenglanda, the comprehensive product strength is not weak.
For example, the sub-low configuration, the leading version priced at 139,800, which is 30,000-40,000 lower than the minimum allocation of RAV4, but the gap in product strength is not obvious, and the main gap is in addition to the differentiation of design, that is, the difference between size and configuration.
On the one hand, the RAV4 is a typical compact SUV, while the Fenglanda is an A-class compact SUV with a size of 4.5 meters, which is lower than the RAV4's 4.6 meter class.
This is destined to make the interior ride and storage space a little inferior.
On the other hand, there is a gap in configuration, and it is surprising that in fact, the core configuration gap between the two models is not obvious, the same standard power architecture, the same 2.0L and CVT transmission, the difference is that the independent suspension on the RAV4 is replaced by a torque beam.
In terms of configuration, Fenglanda has more sunroof, keyless start, Type-C interface, and RAV4 has more LED headlights and daytime running lights, and in terms of comprehensive configuration, Fenglanda loses on the torque beam, and the comprehensive configuration of RAV4 is not very high.
In fact, comprehensive analysis, from the perspective of price analysis, although the size of the Front Landa is smaller or the torsion beam suspension, but the price is close to 40,000 lower than the RAV4, but it is a real feedback.
Toyota is willing to build an A-Class compact SUV, which is to provide new options for the market.
In my opinion, the core advantages of this car are three points, one is the TNGA, the other is Toyota's unique quality control capabilities and very good power architecture.
All TNGA models have a distinct label, that is, "safety", the platform architecture design is excellent, and the configuration is rich, such as the low-end model of Fenglanda, which comes up to you with knee airbags, front and rear head air curtains, tire pressure display and side deviation warning, active braking, this configuration advantage needs to be exchanged with price.
The Highlander, Camry, Leiling and other models that have collided have used data to prove that this generation of TNGA is incomparably impact-resistant.
The other is GAC Toyota's quality control capabilities, the quality control of parts and components and the strict final assembly, other can not guarantee, Toyota can guarantee your ultimate durability, that is, better than Honda, Nissan, not to mention GM and Volkswagen, quality is the last word.
At present, GAC Toyota has pulled this advantage to less than 150,000, which is a choice for users.
The smoothness brought by the 2.0L power architecture is unmatched by the 1.5T of all opponents, especially the fuel consumption of about 6L per 100 kilometers, which is very advantageous in the matrix of the 2.0L compact SUV.
Few people in this era dare to give you a 2.0L power architecture, on the one hand, the cost cannot be held, on the other hand, the emissions cannot stand, GAC Toyota gives you a 2.0L power architecture, on the one hand, this engine is thermally efficient enough, on the other hand, it is well matched.
The 2.0L power advantage is smooth, toyota also does a good job of smooth, for an A-class SUV, this is a huge highlight.
Just look at Feng Lanta to know that it is a product that makes the best use of it, and the small size SUV has the highlights of the small size SUV, not to mention that it is only smaller than the RAV4, but it is still much larger than Binzhi.
This means that the appearance of this car is to subvert the pattern of existing joint venture cars.