In the past, when we talked about pure electric vehicles, most of the time we focused on Tesla Model 3, BYD Han, Xiaopeng P7, Weilai ES8 and other high-end models, and we were not optimistic about the low-end market. After all, the more low-end models, not only the configuration, space, quality can not keep up, and even have the disadvantage of "short legs", which is indeed not a good choice for consumers who have endurance anxiety.
However, the MacroMI EV, which has a range of less than 200Km, is an exception. Since its listing in July 2020, the popularity of this car has risen all the way, what lack of chips, what car market downturn is not easy to buy, for it is not a big deal, monthly sales can sell 30,000, 40,000 vehicles, creating a myth in the history of China's new energy vehicles, in terms of sales is even more eclipsed Tesla.
The popularity of Hongguang MINI EV has also made the total sales of new energy of SAIC-GM-Wuling become very "beautiful". According to the data, SAIC-GM-Wuling's pure electric vehicle models will have cumulative sales of more than 750,000 units in 2021, of which 550,000 units of sales are from Hongguang MINI EV.
Frankly speaking, the Hongguang MINI EV does have an irresistible charm for consumers with a small budget. Although this small pure electric body is obviously also classified as "old man music", in the strict sense, the Hongguang MINI EV is a micro-electric vehicle that is legally on the road, because it needs to be licensed, and the top speed can reach 100km/h.
More importantly, we can't deny that it has an advantage over other pure electric vehicles that cannot be surpassed, such as less than 30,000 yuan of price that everyone can afford, even young people who have just started work, and new energy vehicles do not need to purchase taxes, which means that this car is almost the cheapest car on the market that can be legally put on the road. In addition, petite also has petite advantages, such as free walking through the streets is not a problem at all, but also can effectively solve the current parking difficulties, travel difficulties and other troubles.
Being able to bring substantial transportation conditions at the cheapest price is undoubtedly the most important reason for the success of Hongguang MINI EV. However, even if this car has many advantages to speak of, Xiaobian also feels that buying Hongguang MINI EV still needs to think twice, after all, safety issues are still very important.
Remember when the Hongguang MINI EV was first listed, the entire series was not equipped with airbags, and the only thing that could give the driver a sense of security should be the seat belt, which can be said to be quite magical. Even though the Hongguang MINI EV later claimed to be equipped with airbags, this only existed in the macaron version, which started at 37,600 yuan, while the ordinary version of the Hongguang MINI EV did not have airbags.
In addition, it has to be said that due to the small size and light weight of the Hongguang MINI EV, a slightly smaller collision may eventually be a more serious accident, and there is no sense of security at all.
Write at the end
In fact, whether from the perspective of marketing or sales, the Hongguang MINI EV can be regarded as a phenomenon-level model, and more importantly, in the so long time of listing, its heat has not subsided at all, and the models competing with it at the same level have not caused too much threat to it.
However, while enjoying the extremely low cost of car purchase and the cost of using the car, you have to accept the fact that the survival rate of personnel in the collision accident is also the value contradiction brought by the Hongguang MINI EV. So think about it, can such a lack of safety micro-electric vehicles really convince you?
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