On January 8, Cadillac's first pure electric IQ space in southwest China officially opened in Chengdu, which is also the seventh store in the country after Shanghai, Hangzhou, Nanjing, Zhengzhou, Guangzhou and Shenzhen.
It is reported that Cadillac pure electric IQ space is a brand for electric vehicle users' new consumption habits, with user needs as the core, to create a pure electric IQ city experience store. In the store, the cover news reporter saw that the central "C position" of the IQ space is the well-deserved eye-catching focus of the whole venue - Cadillac LYRIQ, where users can experience cadillac luxury pure electric medium and large SUV LYRIQ at zero distance with luxury, intelligence and safety product strength. On the left side of the store, a unique Tianfu landmark art wall comes into view, and Chengdu's iconic buildings present an exclusive sense of closeness for visitors to the store. At the same time, users can also enjoy the new IQ COFFEE in the store and enjoy the unique bar light of the IQ space.
It is understood that Cadillac LYRIQ has opened pre-sale in November last year, users can book through the Cadillac IQ Co-creation App and WeChat Mini Program, and new cars will be delivered in mid-2022.
The data shows that in the past 2021, in the face of the severe challenges brought about by the global chip shortage, the Cadillac brand actively responded, achieving a cumulative sales volume of 233117 vehicles for the whole year, an increase of 1.4% year-on-year, and once again set a new annual sales record. At the same time, with the opening of the brand's intelligent pure electric era, the new brand logo has also been unveiled, fully interpreting Cadillac's unique insight into modern luxury.
Cover news reporter Zhang Haijun