For traditional car companies, the electrification of the global automotive market is the result they least want to see, because once the market is dominated by new energy vehicle sales, it means that the experience of the three major pieces of the fuel era they have spent decades accumulating has been wasted and turned into a pile of waste paper. The market share is likely to be divided by other new forces car companies.
However, not all traditional car companies refuse to carry out the era of electrification, such as Chrysler in the United States, which is very eager to carry out electrification transformation. On January 5, Chrysler announced at cess international consumer electronics show that it plans to complete the full electrification of the brand's products by 2028.
Although Chrysler has many years of car-making history, but the company has been declining in recent years, the Chinese market is not to say, it has withdrawn many years ago, and even in their home country of the United States, Chrysler only sold 115,000 new cars in 2021, you know, more than a decade ago, Chrysler's annual sales easily exceeded 500,000, and the depth of its product lineup is much higher than now. It's just that now that the tiger has fallen into Pingyang and is bullied by dogs, even survival is a big problem.
Chrysler's fall is not without reason, first of all, the product gives people a sense of stagnation in the past, whether the appearance or interior can not keep up with the times. According to the results of the new car quality selection list selected by J.D. Power in the United States in 2021, Chrysler's ranking is the fourth from the bottom, with 166 car failures, more than twice that of the first Lexus, only better than Land Rover, Alfa Romeo and Jaguar.
At the same time, at the CES exhibition, in addition to releasing the company's transformation plan, it also said that it will launch the first electric vehicle in 2025, and then begin to fully electrify its products.
As can be seen from the renderings, the new car completely abandons the previous Chrysler design language and recreates a set of designs for electric vehicles. The front face adopts a closed air intake grille, while there is a through-line light strip in the middle, and the headlights are also integrated into it, which looks fresh and completely separate from the previous design ideas of pursuing stable business.
The side adopts a cross-border design, which not only ensures the passability, but also takes into account the visual dynamics very well. The waistline stretches linearly, and the blackened roof also brings a very nice fashion atmosphere. The rear of the car uses through-type taillights, which echo the front face and are highly recognizable when lit at night.
The interior design of the car is also to simplify, the through-type center console is arranged with a number of large-size LCD screens, full of science and technology, and the ubiquitous atmosphere lights create more luxurious atmosphere in the car.
In terms of endurance, Chrysler's concept car can provide three different sets of power and battery capacity, the mileage covers 500-800 kilometers, and the use of fast charging can be used to supplement 32 kilometers per minute.
summary
Now the domestic basically can not see Chrysler models, and the position in the US market is also precarious, the choice to transform to electrification development can be said to be an opportunity for a Jedi reversal. Of course, there are still some days from 2025 at this stage, and in this blank time, other car companies will not stand in place waiting for you, the current new energy vehicles are like electronic products, the speed of update iteration is very fast, by 2025, Chrysler can ensure that the new car can match the competitors?