Judging from the sales volume announced by many car companies one after another, in the past 2021, although good results have been achieved, there are still some gaps more or less in the completion rate of the annual target, whether it is Geely Automobile or Great Wall Motors, as well as BYD and Chery Group, the most important reason is the impact of the epidemic and the "lack of core" in the automotive industry.
As one of the main members of domestic brands, Chery Group, with the joint efforts of brands such as Jietu, Xingtu, Chery brand and Chery Jaguar Land Rover, has reached 961926 units in 2021, an increase of 31.7% year-on-year. Among them, overseas exports have become a new sales growth point for Chery Group, with a total of 269154 units exported in 2021 and 31,253 units in a single month in December, an increase of 126.7% year-on-year.
Specific to single-brand sales, in 2021, Jietu Automobile achieved sales of 154077 units in the whole year, an increase of 17.9% year-on-year; Xingtu Automobile's annual sales of 37,155 units, an increase of 121% year-on-year; Chery Automobile's annual sales of 656846 units, an increase of 46.3% year-on-year; chery Jaguar Land Rover's cumulative sales of 57,000 units. In terms of new energy, Chery Group's total sales volume in 2021 was 109028 units, an increase of 144.6% year-on-year.
From the above sales data, it is not difficult to see that the Chery brand is still the most important sales responsibility of Chery Group, followed by Jietu Automobile. In 2021, Chery Automobile's cumulative sales reached 656846 units, of which the cumulative sales of Tiggo 8 Series exceeded 160,000 units, becoming chery Automobile's largest sales hero. The cumulative sales of the Jietu X70 series are about 123,000 units. Tiggo's cumulative sales of the 5x are up and down at 100,000 units.
As the soaring brand of Chery Automobile, Xingtu Automobile has already seen signs of rise, although only 37,155 cumulative sales were harvested in 2021, but the year-on-year growth of 121% still makes people see Xingtu Automobile on a positive road, facing the siege of competitors, and finding a new breakthrough. Here, The Courier Brother gave Xingtu a sentence: If it is a horse, it will gallop on the grassland; if it is an eagle, it will fight in the long sky.
As a joint venture brand, Chery Jaguar Land Rover, the market performance can only be said to be generalized, compared to the market performance of Cadillac, Volvo, Lexus and Changan Lincoln, Chery Jaguar Land Rover's market performance is not too good, compared with Audi, BMW and Mercedes-Benz, it is not on a horizontal line. In particular, changan Lincoln's market performance has been booming, and to be honest, it has really allowed Jaguar Land Rover to experience what it means to "get up early and catch a late set".
Although Chery Group is a little far from the established annual target in 2021, Chery Group has proposed to ensure annual sales of 1.5 million units in 2022, and strive for 2 million units. In the case of the automotive industry facing many uncontrollable factors such as "lack of core", this annual goal is not bold for Chery Group, what is the courage to make Chery Group so bold?
Express Brother believes that the reason why Chery Group proposed to ensure 1.5 million units and strive for the annual target of 2 million units, in addition to the existing brands and hot models, its confidence mainly comes from Chery QQ ice cream. It is reported that the pre-sale of more than 70,000 units of orders in half a year, Chery QQ ice cream suddenly made Chery excited. As a strong competitor of Hongguang MINI EV, we wait and see whether Chery QQ Ice Cream can get out of the "thunder and rain" and reach the market performance comparable to hongguang MINI EV.
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