At the beginning of 2022, Chery Holding Group announced its latest sales volume for December and the full year. According to the data, December ended with sales of 112,015 vehicles, and the cumulative sales volume for the whole year of 2021 was 961,926 vehicles, which is also the first time that Chery Holding Group's sales have approached the million-vehicle mark. Specifically, Chery Holding Group's domestic sales volume was about 693,000 units, up 12.38% year-on-year, and overseas export sales were about 269,000 units, up 136.3% year-on-year.
Of course, the main source of Chery's annual sales is still in a variety of high-value products, and the "multi-brand, multi-product" play is one of the reasons for its rapid sales growth in 2021. In terms of sales, Chery Automobile still maintains a strong growth momentum and continues to exert its strength, with total sales of about 657,000 units in 2021, an increase of 46.3% year-on-year. Among them, with the cooperation of the launch of the Tiggo 8 PLUS Kunpeng Edition, the Tiggo 8 series family lineup has grown, with annual sales exceeding 160,000 vehicles.
In addition to chery Automobile's boost, the new energy sector also achieved good results, with a total sales volume of 109,000 units, an increase of 144.6% year-on-year. Among them, the cumulative sales of small ants in the past 4 years have exceeded 250,000 vehicles, and the sales performance can be said to be very good. Chery QQ Ice Cream is another hit of Chery, with more than 70,000 orders in the 6-month pre-sale period since the blind booking in July.
In addition, as a high-end brand of Chery, Xingtu Automobile's performance in the market competition is not outstanding. According to official data, Xingtu Automobile sold about 37,000 units in the whole year, an increase of 121% year-on-year. Despite the rapid growth rate, geely automobile's high-end brand Lynk & Co has accumulated sales of 220,000 units in 2021.
In fact, chery defined it as a high-end brand when it created the Xingtu brand, but the vehicle positioning has been explored step by step, and the lowest price of the brand is only about 100,000. It seems that the current growth rate of Xingtu Automobile can be so fast, and it is gradually finding a suitable path under the blessing of new cars such as Lanyue 400T, Lingyun 400T, TX Super Four-Wheel Drive Edition and so on. Moreover, Xingtu Lanyue has also successfully entered the Russian high-end market, and together with Xingtu Lingyun, it has formed a double player in the Russian mid-to-high-end SUV market.
After independence, Jietu Automobile deeply cultivated the "travel +" market segment, with annual sales of about 154,000 units, an increase of 17.9% year-on-year. With the new appearance of jietu X70 Zhuge and Jietu X90 Zilong, the cumulative sales of Jietu Automobile since its establishment is about 460,000 vehicles. Similarly, overseas exports are also an important part of Chery Group's sales, with its exports exceeding the 20,000-vehicle mark eight times in a single month, and its monthly exports exceeded 30,000 units in December, an increase of 126.7% year-on-year.
In addition, in order to meet 2022, Chery Group has put forward the goal of ensuring annual sales of 1.5 million vehicles, striving for 2 million vehicles, and annual operating income of 200 billion yuan, and will enter a new stage of enterprise development scale on the occasion of the "25th anniversary of entrepreneurship" in 2022. I believe that everyone has also seen that Chery has always taken the route of "technical house". However, in recent years, under the background of the "new four modernizations", Chery has also added "two wings" to the development plan of the enterprise - user thinking and Internet thinking.
Yin Tongyue, chairman of Chery Group, also said that the needs of the new generation of customers are different from those of the past. Therefore, Chery's products should not only ensure that the quality and technology have been significantly improved, but also apply the real needs of the younger generation of customers to the products. Compared with "user thinking", Chery's "Internet thinking" is more direct. In order to quickly turn new technologies into new selling points for products through consumer Internet and industrial Internet, Chery has established an intelligent networked future factory, which will be officially put into production in 2022. It seems that Chery should adopt the dual main business layout of "advanced manufacturing + modern service industry".
Auto Network Review: Chery will parallel technology and service
It can be seen that Chery Group's main passenger car brands focus on different market segments. During this year, more than 20 new products loved by users such as Xingtu Lanyue, Tiggo 8 PLUS Kunpeng Edition, QQ Ice Cream were successively listed, and diversified products occupied more market shares. Nowadays, it will also adopt a dual main business layout, and its product genealogy will also accelerate intelligentization, new energy, and "rejuvenation", which is expected to further promote the sales growth of various brands in the future.