The host asked the president of the Forbidden City: "The Forbidden City sells 1 billion yuan a year, and the tickets sell 800 million yuan a year, do you have dividends?" The president of the Forbidden City said emphatically: "The Forbidden City is a non-profit unit, we do not pay dividends, and all treatment is on par with public institutions." Professors get more than 10,000 yuan a month, and ordinary employees are 6,000 yuan. ”
The treatment of the staff of the Palace Museum is not an advantage over many large companies. So, will the Forbidden City be embarrassed when recruiting people? Of course not, basically every year when the Forbidden City wants to recruit staff, there are only a few dozen admission places, but the number of applicants can often reach more than 100,000 people, and the competition is very fierce.
The Forbidden City has extremely strict requirements when recruiting staff, which must be 985 and 211 colleges and universities with a master's degree or above. This high threshold alone can shut out a large number of people. During the interview, these interviewers will encounter a question, that is, "Why do you think of coming to the Forbidden City to work?" ”
A considerable number of people gave the same answer: "After watching "I Repair Cultural Relics in the Forbidden City", I was deeply shocked, and I felt that working at the Palace Museum and restoring historical relics was a very meaningful and interesting thing. This documentary was carefully planned and produced by Shan Jixiang, the director of the Forbidden City.
Dean Shan Jixiang found that the workers in the Forbidden City had always maintained an obscure work spirit, but after working for so many years, they did not understand the importance of publicizing the culture of the Forbidden City. Therefore, since he became the gatekeeper of the Forbidden City, he has been committed to letting more and more young people understand the culture of our Forbidden City.
Shan Jixiang closely followed the trend of the times, and when the first snow fell in the Forbidden City, he presided over the filming of a group of blockbusters. This group of photos of the first snow of the Forbidden City has completely caught fire on the Internet, and the number of views has reached more than a billion times. It is a group of photos of the first snow of the Forbidden City that allows the Forbidden City to successfully attract the attention of young people and enter the online world.
However, the following year, because of the climate, the Forbidden City did not fall snow. At this time, although Dean Shan Jixiang was a little anxious, he probably had a bottom in his heart. After all, the beauty of the Forbidden City can only be set off by the first snow, there are so many beautiful scenes in the Forbidden City, just this year to catch up with the red moon of the Forbidden City.
Therefore, under the auspices of Dean Shan Jixiang, a group of photos were taken, and after the release, they once again caused a sensation on the whole network. Netizens have sighed: Never thought that the Forbidden City was so beautiful that it was suffocating! I have to say that President Shan Jixiang is very good at promoting the Forbidden City, and several sets of exquisite photos highlight the beauty of the Forbidden City and make people have a strong interest in the Forbidden City.
In addition, President Shan Jixiang also led the Palace Museum into the cultural and creative industry, closely following the needs of contemporary young people, and made a series of cultural and creative products such as Chaozhu headphones, forbidden city mobile phone cases, etc., all of which sold very hot. Basically, every cultural and creative product produced by the Forbidden City is highly acclaimed, and there is a very prominent super explosive product in it, that is, the "Forbidden City Calendar".
Founded in 1932, the Forbidden City Calendar has gone through more than 80 Spring and Autumn Festivals, and is now personally compiled by Mr. Feng Hua, the editor-in-chief of the Palace Weekly, selecting hundreds of precious national treasures from the millions of collections of the Forbidden City, and then taking high-definition large pictures by professional photographers, each of which is reflected with the festivals on the front of the calendar.
In the republic of China period, the "Forbidden City Calendar" directly aroused the world's attention as soon as it was launched. When many literati and inkers want to prepare a social gift, they will take the "Forbidden City Calendar" as the first choice, such as Lin Huiyin and Liang Shiqiu, every Year on the occasion of the New Year, they will give a "Forbidden City Calendar" to each other to show their love.
The 2022 edition of the Forbidden City Calendar takes the zodiac tiger as the theme, connecting hundreds of national treasures associated with tigers in the Forbidden City. Among them, there are not only the paintings of Qi Baishi and Zhang Daqian, but also the Neolithic Jade Double Tiger Shouhuang, etc., which are rare cultural treasures and deserve our careful observation and study.
At the same time, in order to cater to the development trend of the times, the new version of the "Forbidden City Calendar" also specially added VR technology, so that the people can watch hundreds of exquisite American treasures at 365 degrees without dead ends, many of which are treasures that have not been displayed to the outside world, even if tourists visit the Palace Museum in person.
The Forbidden City Calendar is not only a cold calendar, it is more like a work of art, a cultural inheritance, and it closes the distance between us and the Forbidden City and the national treasure. If you also like the culture of the Forbidden City, or are deeply interested in cultural relics, you may wish to hang a "Forbidden City Calendar" at home, the high-end atmosphere has a grade, highlighting the culture and taste.
Favorite friends, you can click [Take a Look] below to take home the Forbidden City Calendar.