Source: Financial Sector News
It is another year of the New Year, as a condensation of Chinese culture, the Spring Festival carries the beautiful vision of thousands of families for the new year. Chinese new customs have evolved over the millennia and written endless stories. In ancient Times, the New Year's Fair is often the "grand event" with the largest number of participants, once the Waxing Moon arrives, families and families have begun to go out to visit the market, do New Year goods, buy the spring festival needs to eat and wear, the variety of New Year goods, including incense wax, paper code, firecrackers, couplets, pastries, candy, condiments, tobacco tea and so on.
With the development of the times, the customs and goods of the year have also gained a new extension. The development of science and technology and social and economic progress have brought a new model for the New Year, and the New Year goods are no longer limited to the past food and daily use, but extend to the spiritual needs of a higher level, and the book, as the carrier of knowledge, culture and wisdom pursuit, contains the beautiful meaning of the "gift" of zhishu, and gradually becomes the New Year goods sent by various groups of people to themselves and relatives and friends. Jingdong Books has launched hundreds of book gift boxes in conjunction with major publishers this time, covering the annual gift needs of various groups of people, "reading" to start the New Year of the Tiger.
Caring for the spiritual needs of the elderly Cultural New Year goods make history go back to history
For the elders, one of the rituals of the New Year is to replace the calendar, especially for the elderly who are not used frequently in electronic devices, paper calendars are still an important auxiliary tool for them to predict holiday periods, remember daily events, plan reminders, and many elderly people have the habit of recording the weather forecast of the city where their children are located every day. Preparing them with a unique, knowledgeable and easy-to-use calendar provides them with convenience and joy for the coming year.
This demand makes the Forbidden City Cultural and Creative IP popular product "Forbidden City Calendar" become the choice of many people to send "New Year gifts" to their elders. Originating in 1933, the Forbidden City Calendar selects 365 exquisite cultural relics to make a calendar, allowing users to appreciate different national treasure-level cultural relics every day and enrich the connotation of Chinese culture. The 12-year collection edition of the Forbidden City Calendar launched by Jingdong Books is not only a New Year's gift that is loved by the elders, but also a collection of national style collections with collection value that are highly respected by cultural people. In addition to the collection of the 12th year of the Forbidden City calendar, the gift box also contains a volume of the "Ren Pre Zodiac Map", a letter of commemorative coupons for the 600th anniversary of the founding of the Forbidden City, and a collection certificate with a number, which is both a choice for New Year goods and a collection treasure.
Opportunity for traditional culture education With books as a courtesy, children can grasp knowledge and folklore with both hands
The so-called inheritance, inherited from top to bottom, whether it is the traditional custom of celebrating the New Year, or the traditional virtue of respecting the old and loving the young, the inheritance is Chinese culture. For children, the New Year is the most festive day of the year, receiving red envelopes, changing new clothes, welcoming the new year, and embracing the growth and hope of the new year at the time of old innovation. However, for parents, how to pass on the excellent traditional culture to the next generation through "gift-giving" is the key. The Spring Festival should not simply become a simple carnival for children to collect red envelopes and buy toys, how to choose high-quality gifts, give children effective rewards, and let children feel the beauty of traditional culture in the process of the New Year, is something that many parents put on their minds.
Therefore, more and more consumers choose to select interesting and informative book gift boxes for their children, and use "books" to provide gifts, so that children can experience the dual fun of receiving gifts and absorbing knowledge. On the occasion of the Spring Festival, it is the best time to understand Chinese civilization. Jingdong Book New Year Festival launched the "Chinese Civilization hidden in the map" New Year gift box has become the first choice for many parents to give gifts, the book gift box for children to explain ancient poems, idioms, twenty-four solar terms knowledge, in the form of maps of traditional Chinese culture in the child's memory, multi-angle, radiation in-depth telling of relevant history, culture, stories and popular science knowledge, the combination of pictures and texts is easier for children to associate and learn.
When it comes to the origin of the Annual Festival, the popularization of culture is also full of fun. The New Year gift box of "Pro-Science Library: This is the Year of China", an in-depth exploration of traditional festivals, folklore and even craftsmanship, written by a doctor of folklore, through 10 picture books, in the form of children's more interested, to give children the ins and outs of traditional Chinese culture and the mysteries. There is also a board game in the gift box, as well as the New Year gift package such as the couplet red packet, so that the whole family can participate in the traditional culture education of the children in the game, play the national tide New Year, not only learn knowledge, open up quality education thinking, but also pull a sense of ceremony.
Friends and couples accurate gifts Personal promotion, hobbies gift boxes are favored
Respecting the elderly and loving the young is indispensable, and it is also indispensable for friends to celebrate together. Friends include both confidants and lovers. For young people, they are in the stage of chasing their dreams, and sending each other New Year gifts is not only happy and lively, but also pins on the encouragement and help of each other's personal dreams and pursuits. JD.com's New Year book gift box can also play this role.
For girlfriends or girlfriends, the "goddess box" launched by Jingdong Books New Year Gift Box has become the first choice for many tasteful people to give gifts. The gift box not only collects the selected goodies of the fashion industry celebrities - from skin care kits, Internet celebrity coffee to creative notebooks, but also contains makeup and fashion guidance series to help female friends find the best self, brave to break through, and welcome the new self with confidence in the New Year.
If it is given to a brother or boyfriend, the Marvel Cinematic Universe 10th Anniversary Gift Box is undoubtedly a sniper of the boy's aesthetic point, most of the boys are senior fans of Marvel movies, and the gift box contains the full records of 18 movies in the tenth anniversary of Marvel movies, including movie stills, concept art pictures, hand-drawn illustrations, movie posters, etc., so that Marvel fans can appreciate the details, perceive the charm of filmmaking art in love, increase relevant knowledge and expand interest.
2022 is the year of the lunar calendar, also known as the "Year of the Tiger", the tiger symbolizes the courage to move forward, the enterprising spirit and vitality of life. On the occasion of the Advent of the Year of the Tiger, using books as a ladder to build a bridge to improve oneself, turning the Annual Gift into a personal improvement path of knowing the "Gift" of Knowledge, men, women and children, can find interest in the hundreds of book gift boxes of Jingdong Books, and open the door to self-learning in the new year.