The first to play with cars, but Chery's cars are the most failed.
Chery's first product is a car, or the first batch of models are traditional sedan models, if in addition to the QQ that made Chery famous, Chery's car project has lasted for at least 15 years.
Before 2015, you rarely saw Chery with particularly many SUV plans, which were facing consumers with traditional sedan projects.
Theoretically, so many years of experience in cars should allow Chery to have a place in the car market, but this is not the case, for Chery, cars have repeatedly become internally recognized "pressure projects".
Around 2015, Chery began its SUV project.
At this node, Chery launched the proud Tiggo 5, which represents an important work of transformation, and soon launched the Tiggo 7, jointly launching the earliest Tiggo 3, forming its own SUV matrix.
The transformation began from then on, in fact, in the four years from 2015 to 2018, Chery's SUV market sales were not good, and the real revenue point was after 2019, the appearance and upgrade of Tiggo 8 brought new hope to Chery SUV.
Soon, SUVs became the backbone of Chery's sales.
The 2021 sales data analysis shows that the SUV has become Chery's top pillar project, on the contrary, the car project that has been painstakingly operated for 20 years has collapsed in the sand market.
Chery has a very large number of cars, far exceeding the number of SUVs, but its contribution to sales is very small, and it has not become a very catchy and well-known model in the Chinese market.
On the one hand, the industry problem, the car has always been an important position of the traditional joint venture, the chery car project encountered a lot of pressure, the joint venture rivals provide strong brand power, excellent reliability of the products to run Chery, many good models encounter pressure to break through the blockade line.
On the other hand, Chery's own problems, there are more small problems caused by poor quality control in the early days, and chery's own lack of long-term confidence, so that Chery cars basically have a commonality, that is, the life is not long, basically two or three years to stop production.
Chery A3, E3, E5, Fengyun 2, Arrizo 3, Arrizo 7 and other model projects have short life and no follow-up remodels are serious problems, wasting a lot of time and market opportunities.
Time is always the biggest enemy on the road to the success of the enterprise, Chery's earliest car project is very successful, with the advantage of time nodes, through the price advantage to make their own market share, but the follow-up failure to continue the product strength has become a pity.
The real rise point of China's SUV market was released in 2010, the past 12 years of China's SUV projects took off rapidly, Chery really seized the opportunity is in 2018 Tiggo 8 listed node, although in 2015 launched Tiggo 5 and Tiggo 7, but the project is not successful, and at that time still put a lot of energy on Arrizo 5, Arrizo 7.
Obviously, missing the best opportunity made Chery sedan unsuccessful after all.
In fact, this is not Chery's problem, Chinese brand cars have only rushed out of three successful models as of today, BYD Qin, Geely Emgrand and Changan Yidong, hundreds of cars fell in the market just to set off these three models, and these three models are also hovering at the threshold of 100,000.
The core is that foreign capital has focused its main focus on the 100,000-level market that can drive sales, and this pressure is currently impossible for Chinese brands to break through.