On January 6, 2022, local time, the 2022 Las Vegas Consumer Electronics Show in the United States continued to be held. Visual China figure
The boundaries between automotive and consumer electronics are blurring.
From January 5 to 7, local time, the 2022 International Consumer Electronics Exhibition (CES) was held in Las Vegas, USA, which was also the first time that the exhibition was held offline since the epidemic.
In recent years, with the process of intelligent and networked cars, technology companies have begun to get involved in the automotive field, and car companies have also begun to pursue "software-defined cars", and automotive products that are on the fringes of CES have become popular.
Automotive products become the protagonists
According to the official website of CES, there are more than 2,200 exhibitors this year, including more than 200 automobile companies, and the number has reached a record high. Car companies, including BMW, Daimler, Hyundai, Toyota, etc., participated in this YEAR's CES online or offline manner, and all car companies without exception exhibited electric vehicle products.
GM launched the Chevrolet Silverado EV pure electric vehicle based on the Pure Electric Platform of Aoteneng, BMW launched the iXM60, BMWiX and other pure electric vehicle models, Mercedes-Benz launched the Vision EQXX concept car in the world, Volvo launched the Recharge concept car based on the new electric platform, and Cadillac released the InnerSpace concept car.
Mary Barra, chairman and CEO of GM, delivered a keynote speech on "How Electric Vehicles Are Reshaping the Automotive World," reiterating GM's commitment to electrification. Chrysler, which lags behind in the electrification transformation, also announced at this CES that it will fully electrify in 2028.
"Electric cars are pouring into Las Vegas, and CES has become the new auto show." Some foreign media described this year's CES.
In addition to showing the determination and achievements in electrification, major car companies are also using new technologies to attract consumers' attention.
BMW used "e-ink" technology to achieve a one-touch color change on the flagship electric model BMW iX. It is reported that the "electronic ink" contains millions of transparent microcapsules, each of which contains a negatively charged white pigment, as well as a positively charged black pigment. By controlling the electrodes on both sides of the microcapsule, the body can be rendered in different colors.
BMW "e-ink" technology, source: official website
Hyundai Motor demonstrated its vision of combining the "metacosm" with the car at CES and proposed the "Metamobility" plan. Hyundai Motor said that the application of innovative technologies such as artificial intelligence and automatic driving will break the boundaries of future mobility, and cars will also become smart devices connecting the "meta-universe" platform.
In addition, the heat of autonomous driving is still the same. At this year's CES, companies upstream and downstream of the automotive industry chain have exhibited their newly developed autonomous driving technology.
Nvidia announced cooperation with a number of car companies on its open DRIVE Hyperion platform, which includes high-performance computers and sensor architectures to support these car companies to achieve higher-order autonomous driving; Intel's self-driving subsidiary Mobileye also launched its flagship self-driving chip EyeQ Ultra, and Mobileye has also reached deeper cooperation with a number of automakers, including cooperation with Extreme Krypton Automobile. Jointly build a consumer-grade L4 autonomous vehicle.
Crossover giants enter the game
At this year's CES exhibition, consumer electronics giant Sony cross-border car manufacturing and e-commerce giant Amazon deeply bound car companies also attracted much attention.
According to Sony's official website, during cess, Sony CEO Kenichiro Yoshida announced that he will establish Sony Mobile to focus on the commercialization of the electric vehicle business, and the company will begin to explore entering the electric vehicle market in the spring of 2022.
At cess, Sony showcased its Vision S01 concept electric car, as well as the all-new SUV model Sony Vision S02 concept car.
In fact, as early as CES 2020, Sony had exhibited the VISION S01 concept car. In December of the same year, Sony launched public road testing in Europe, and began to carry out safety verification and user body testing of imaging and sensing systems and human-machine interface systems inside and outside the car.
As for the new VISION S02, Kenichiro Yoshida said that the development of this car is based on safety, adaptability and entertainment. He said that the first priority of this SUV is safety, and a total of 40 detection sensors are installed inside and outside the vehicle to ensure the safety of drivers and passengers.
As a veteran consumer electronics giant, Sony will also be equipped with its communication technology, which is known in the field of smartphones, on electric vehicles, and promote autonomous driving through remote control technology.
On the car entertainment system, Sony said that its electric vehicle will be equipped with streaming media services, digital video services, in addition to streaming games, will also be remotely connected with the PlayStation game console in the owner's home.
Sony concept car, source: official website
Amazon and The Stellantis Group (a merger of PSA Group and Fiat Chrysler Group, with Citroën, Logo, Maserati and other brands) announced a series of global and multi-year cooperation agreements at CES, covering Amazon's technical applications in digital experience, cloud computing, artificial intelligence (AI), machine learning and other aspects.
According to the official website of Stellantis Group, Stellantis Group is the first car company to announce the use of Amazon's Alexa intelligent voice assistant. Starting in 2024, Amazon will provide software solutions for Stellantis Group's new digital cockpit platform, STLA SmartCockpit; Amazon Cloud Technology will serve as the preferred vehicle platform cloud provider for The Stellantis Group, improving the skill level of The Stellantis Group's global software development team.