At the Xiaomi 12 press conference, Lei Jun shouted that Xiaomi should officially benchmark Apple, challenge Apple, and learn from Apple. Obviously, Xiaomi hopes to be able to successfully gain in the high-end smartphone market like Apple, after all, today's iPhone has occupied more than 80% of the mobile phone market share of more than 5,000 yuan, and Apple can also sweep away more than 80% of the profits of the entire smartphone industry, such a gold absorption ability is naturally very envious of Xiaomi.
And at the Xiaomi 12 series conference, Lei Jun used to benchmark with Apple Xiaomi 12 Pro, this phone is from the screen, appearance, photography, performance, charging endurance are fully strengthened, 4699 yuan starting pricing, compared to the previous generation has been increased and also reduced prices, and currently open spot purchase, in the 5000 yuan grade of mobile phones are very competitive, these two days to see around to buy Xiaomi 12 Pro people are also more up, I think Xiaomi on the high-end road will go more and more smoothly, Someone should be able to stand up to Apple, and Xiaomi can now come out to take the lead and deserve more support.
However, even so, we still heard a lot of voices mocking Xiaomi, thinking of Xiaomi. It's just that the price is high-end, and the experience is not as high-end as Apple, and we have also seen that if the domestic high-end flagship mobile phone brand is mentioned on the social platform, most people's first reaction is to only recognize Huawei, not Xiaomi. Lei Jun also once said why Huawei and Xiaomi are both national brands, but everyone supports Huawei, but does not support Xiaomi.
So today we will talk about, why not support Xiaomi like huawei? I think the main reasons are as follows:
First, Huawei is more prominent in its technical image, especially in chips and systems. As we all know, the biggest difference between Huawei mobile phones and other domestic mobile phones before being restricted is that it has a HiSilicon Kirin chip, and the chip is one of the components with the highest technical content, although Xiaomi also has a surging chip, but in the end it can not be continuously updated like the previous Huawei, so Huawei is obviously better than Xiaomi in terms of technical image.
Second, Huawei's offline channel construction is more perfect, its popularity is higher than that of Xiaomi, and its image is more deeply rooted in the hearts of the people. If you have a certain understanding of the smartphone industry, you will know that Huawei's offline channel market layout is more perfect than Xiaomi, and the number of Huawei's image stores is far more than Xiaomi, and 70% of the current sales in the domestic smartphone market are from the offline market, which is exactly what Xiaomi lacks as an Internet mobile phone brand, so if you do a survey offline, many people will think that Huawei's image is better than Xiaomi.
Third, the stimulation of Xiaomi's cost-effective labels to users and friends, and the aggression of the Internet and new retail models on channel providers, have led to Xiaomi's easy blackmail. Xiaomi has insisted on the label of high cost performance since its inception, and many users are not very satisfied with this label, and even attack Xiaomi's low price is the original sin, cost performance means that cheap goods are not good, and Xiaomi's Internet and new retail model will attack the channel provider, because this will weaken the role of the channel provider, so that the profit they earn becomes less, and the channel provider in the offline market is not very friendly to Xiaomi.
Fourth, Xiaomi's own products have problems and are easily focused by the Internet. As mentioned earlier, Xiaomi is a brand that pays more attention to the online market, the construction of the offline market is not very perfect, and if the online market is too concentrated, it will lead to once the quality problem of the Xiaomi mobile phone or the MIUI system problem, it is easy to be concentrated by the user, after all, the use of the network by online users will be more skilled, and offline users If there is a product quality problem, it is more difficult to spit online.
Now Lei Jun shouted out that Xiaomi wants to benchmark Apple, let's not say whether Xiaomi can successfully challenge Apple and reach the height of Huawei, I hope more that Xiaomi can do a good job of products down-to-earth, come up with real product hard power, of course, I also hope that users can support Xiaomi like Huawei, after all, the strength of domestic brands is ultimately the strength to compete with Apple Samsung! What do you think?