Per editor: Lu Xiangyong, Yi Qijiang
Recently, the stock price of the American technology giant Apple exceeded 180 US dollars / share, and the market value stood on the three trillion US dollars step for the first time, which is not only the world's first 3 trillion market value company, but also equivalent to the GDP volume of the world's fifth largest economy, second only to the United States, China, Japan and Germany.
What is Tim Cook's annual salary as Apple's CEO? Now that we have the answer, it can be called "the strongest wage on the surface".
According to data disclosed by Apple, Cook received a total compensation of about $98.7 million (about 630 million yuan) in 2021, including basic salary, stock and other compensation.
Image credit: Tim Cook Weibo
Cook's total salary for 2021 is out
Apple's proxy statement to the U.S. Securities and Exchange Commission on Thursday showed Cook's total compensation for $98.73 million (about 630 million yuan) in 2021 and $68,254 for the company's median employees in 2021, a ratio of 1,447:1.
Cook's base salary is $3 million and stock compensation is $82.34 million. Shares are granted in time-based installments, including $44.8 million in performance-based stocks and $37.5 million in time-based stocks, which are not currently granted.
But in 2021, Cook also got more than 5 million shares, worth $754 million. The shares were offered in earlier years and were only granted by the company this year, so the money doesn't fall under total compensation in 2021.
In addition to $3 million in base salary and about $82 million in stock, Cook received $12 million in non-equity incentive compensation and $1.38 million in other compensation. Other so-called compensation includes $23,000 for vacation expenses, $630,000 for security and $710,000 for personal air travel. For safety reasons, Apple asked Cook to travel by private jet.
It is worth mentioning that compared with the total salary of the previous two years, Cook's basic salary has not changed, and the biggest change is the stock compensation. In 2020, Cook's total compensation was $14.77 million, and in 2019, it was 11.56 million, with no mention of stock compensation for both years.
Cook has been Apple's CEO for more than 10 years. When it took over Apple, Apple's market value was only $349 billion, but not long ago, Apple's market value once sat at $3 trillion. From $2 trillion to $3 trillion, Apple took just 16 months, while from $1 trillion to $2 trillion in market capitalization, Apple took two years.
As of Thursday's U.S. stock close, Apple was trading at $172 a share, down 1.67 percent, and currently has a total market capitalization of $2.82 trillion.
On October 28, 2021, Apple released its financial report showing that for the fiscal year ended September 30, 2021 (fiscal year 2021), the net profit attributable to the common shareholders of the parent company was $94.680 billion, an increase of 64.92% year-on-year; operating income was $365.817 billion, up 33.26% year-on-year.
From the perspective of relevant financial indicators in fiscal 2021, although various costs have risen, Apple still achieved an overall gross profit margin of 41.8%, up 3.4 percentage points year-on-year, of which the gross profit margin of hardware products was 35.3%, up 3.8 percentage points year-on-year; the gross profit margin of software service products was 69.7%, up 3.7 percentage points year-on-year.
Apple's market value has reached a new high, and Buffett has gained a lot. On November 16, 2021, Buffett's Berkshire Hathaway released its third quarter holding report as of September 30, 2021, and apple is still sitting in the largest heavy stock seat, with 887 million shares and a market value of $125.53 billion, accounting for 42.73% of the total disclosed position.
The United States suppressed Chinese companies, and Apple profited
Cook's revenue has risen, and it is inseparable from the hot sales of the iPhone 13.
According to counterPoint Research, Apple has led local rivals such as Vivo and Xiaomi for two consecutive months in China, the world's largest smartphone market.
According to data released by CNNO Research, the iPhone 13 ranked first in the domestic market for the second consecutive month with sales of 2.72 million units in December last year.
There is news that Apple will launch the entry-level 5G iPhone SE this year, as well as the newly designed iPhone 14 series, Bloomberg predicts that the demand for 5G iPhone will continue to grow.
It should be noted that the United States has previously made a series of restrictions and malicious suppressions on Chinese companies such as Huawei, causing Huawei mobile phones to lose market share. Especially in the high-end machine market, Huawei can compete with Apple before, and since Huawei's absence, the head players in the domestic market are eyeing the high-end market, but in the end, Apple has taken the lead.
With the hot sale of Apple mobile phones, there are many controversies. On January 1, Luo Yonghao, the founder of Hammer Technology, on his personal social platform @ Apple CEO Cook, asked "Which crazy product manager canceled the function of automatically quitting the CD after importing music?" Know how impersonal this stupid change is? Is your product team completely out of control right now..."
Not only that, Luo Yonghao also called out to Cook, saying that there are only two ways to remember to make a product good: either have a talented team of product managers (you don't have to lie to me, I know you can't do it anymore), or like an Internet company, completely rely on big data and AB testing. "You guys are already very comfortable with the old ben left by the founder, don't mess around, do things that harm the user experience, please!"
In response to Luo Yonghao's talk about making apple difficult to tell him, some netizens also questioned Luo Yonghao: Weakly ask ah, is it useful to tell you?
Luo Yonghao responded: Thinking too much, this is just a bitter criticism of the old users of Apple computers for many years on the increasingly depraved brand owners on the products hate iron and steel.
Apple is not as stable as Taishan in the high-end market. On December 21, 2021, Lei Jun announced in a high-profile manner on Weibo that Xiaomi's high-end mobile phones have officially begun to benchmark Apple and learn from Apple.
On the first day of work on January 4, Lei Jun said on Weibo that Xiaomi is currently at a critical moment in the beginning of the new decade's journey, facing a series of major propositions that determine the future and fate of Xiaomi: three years to win the world's first mobile phone, product experience officially benchmarked Apple and so on.
Editor| Lu Xiangyong Yi Qijiang
Proofreader | Sun Zhicheng
Daily economic news is synthesized from AI Finance, Wind, CBN, etc
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