Per editor: Sun Zhicheng, Yi Qijiang
On January 6, iQIYI Vice President Che Che posted a statement announcing his departure from iQIYI. He said, "New dreams will begin, does not mean that those who persevere in the time will be forgotten, five years is a long time, worth remembering for a lifetime, grateful for all." ”
Since then, Che Che has once again posted a response saying that he has indeed started some new careers of his own, about trend IP, and about the exploration of content diversification. However, iQiyi's key programs are still in charge as a producer. The news of Che Che's departure soon appeared on Weibo's hot search, causing a large number of netizens to pay attention.
For Che Che's personnel changes, many netizens expressed concern about the output of iQiyi's content without "car guides", and worried about whether many variety shows would not have to watch in the future.
He has produced the "China Has Hip Hop" series
According to China News Finance, iQIYI said that while pursuing the entrepreneurial dream in the field of trend art, Mr. Che Che will continue to work with iQIYI to create popular music programs such as "China's New Rap All-Star Season" and "Trend Partner" as a "trend culture consultant".
According to public information, after che Che graduated from the Shanghai Theater Academy in 2006, Che Che officially joined SMG, and later joined Canstar Productions in 2011. Good Boy", "Cheers! Beijing Olympics" "Come on! Oriental Angel", "The Whole Family Comes to the Race", "China's Got Talent" as a director, and served as an assistant director in "Dance Forest Conference", "Dance Forest Festival", "Dance Forest Competition" and other programs.
Since 2015, Che Che has served as the general director of "Dancing with the Stars", "The Masked Singer King", "Hero of the World", and "The Masked Singer Will Guess Guess".
In 2017, Che Che joined iQIYI and established YOH Young Tiger Studio, which is committed to creating youth pop culture, and has produced the phenomenon-level rap music reality show "China Has Hip Hop" and the street dance culture promotion program "Blood Street Dance Troupe", which has attracted wide attention.
As the chief producer, he also led the production of series of programs such as "China's New Rap", "I Am a Singer-Songwriter", "Trend Partner" and so on.
iQiyi's stock price rebounded after falling
On the evening of the 6th, after the opening of the US stock market, iQIYI's stock price rose by more than 4% at one point, then dived, once fell more than 6%, and then the stock price rebounded again, as of the close of the 7th, iQIYI reported $4.24 / share.
It is worth noting that iQiyi's stock price has fallen by more than 85% in the past 1 year. From nearly $30 per share to the latest $4 per share, the market value has evaporated by more than $19 billion (more than 120 billion yuan) to $3 billion.
On November 17, 2021, iQIYI released its third quarterly report, with revenue up 6% year-on-year and net loss widening by 41.6% year-on-year. Gong Yu, CEO of iQIYI, said that mainly due to the new crown epidemic, the impact on brand advertising is very large.
In the third quarter of 2021, iQIYI's total revenue reached RMB7.6 billion (US$1.2 billion), of which membership services revenue was RMB4.3 billion (US$665.5 million), an increase of 8% year-on-year. Online advertising services revenue in the third quarter reached RMB1.7 billion (US$257.7 million). Content distribution generated revenue of RMB627.1 million (US$97.3 million) for iQIYI in the quarter, an increase of 60% compared to the same period in 2020, mainly due to the release of more content to other platforms during the quarter. Other revenues achieved revenue of RMB1 billion (US$157.3 million), up 3% from the same period in 2020.
In the third quarter of 2021, iQIYI's cost of revenue was RMB7 billion (US$1.1 billion). Among them, as an important part of the cost of revenue, the content cost expenditure was 5.3 billion yuan (about 824.5 million US dollars).
In addition, iQIYI's subscription membership reached 103.6 million in the third quarter, compared with the second quarter, the loss of subscribers was 2.6 million.
iQIYI announced a patent for determining the commercial value of the actor
On January 4, Beijing iQIYI Technology Co., Ltd. applied for the publication of a patent for "Actor Commercial Value Determination Method, Device, Electronic Equipment and Storage Medium".
The patent abstract shows that the method is to determine the confidence value according to the elements of the film and television works corresponding to the actor, quantify the actor's corresponding index in the public opinion platform to obtain the instant heat value, and then determine the commercial value of the actor according to the confidence value and the instant heat value, which can improve the accuracy of the actor's commercial value.
iQIYI wrote in the patent specification that the commercial value of actors is an important reference basis in the casting process, which greatly affects the supply and demand relationship between the drama side and the actor side, as well as the actor's remuneration and value. At present, the use of public opinion index in the market to indicate the commercial value of actors, because of the economic interests, there will be public opinion management for public opinion index (fan marketing, brushing data, brushing sense of existence, etc.), so the use of public opinion index to express the commercial value of actors, low accuracy, lack of impartiality and persuasiveness.
In the specification, iQIYI said that this patented method will improve the objectivity of decision-making in the casting process, improve the accuracy of the actor's commercial value, and make the actor's commercial value fair and convincing. At the same time, it will also provide direct personal information disclosure channels for a large number of second- and third-line actors or newcomers, further reducing the position and inequality of actors in the circle.
Editor| Sun Zhicheng yi qijiang
Proofreading | Lu Xiangyong
Daily Economic News Synthesis of China and Singapore Finance, Interface News, Qixinbao, Weibo
The Delta strain is still in the global pandemic, and the Olmikron strain is adding fuel to the fire,