"Titanium Morning News" Ali adjusted the structure of Taobao: Taobao Tmall fully integrated; WeChat video account will launch multiple payment capabilities; iQIYI vice president Che Che responded to his departure

On January 6, Dai Shan, president of Alibaba Group's China Digital Commerce Division, released an internal letter announcing the new organizational structure of the original Taobao Tmall business. Among them, the most concerned adjustment is that, on the basis of adhering to the dual brand operation of Taobao and Tmall, the industrial operation and development center, the platform strategy center, and the user operation and development center are newly established, which are respectively responsible for Blowing Snow, Sihan and Xuande, and report to Dai Shan.

In terms of innovative business, live broadcasting is responsible for Daofang, and content ecology such as shopping is responsible for Qiancheng, and they report directly to Dai Shan. In addition, Lu Su, CTO of Alibaba Group, will concurrently serve as the CTO of Da Taobao, and Shi Tai of the Group CCO/CRO will concurrently serve as the CCO/CRO of Da Taobao. Alimama will continue to be in charge of Jia Luo.

Previously, although Taobao and Tmall shared the Taobao App, there were two different sets of platform mechanisms - Taobao was mainly based on small and medium-sized merchants and diversified long-tail supply, and Tmall was mainly based on service brand merchants. This time, the establishment of three new centers means that the two major businesses of Taobao and Tmall, the core of Alibaba E-commerce, have achieved full integration in the background.

After that, both brands and small and medium-sized businesses will operate under a new unified platform mechanism. The industrial operation and development center will move from industry operation to industrial operation, in-depth service to provide full-life cycle consumer operation and commodity operation capabilities for global merchants including small and medium-sized businesses; the platform strategy center will upgrade the application of intelligent technology on the basis of the original platform mechanism, and establish a comprehensive digital business operation product system to improve the merchant's insight into medium- and long-term consumption trends and rapid response to consumer feedback; the user operation and development center will focus on the user product level. By optimizing the experience link, it brings consumers a simpler, smoother, and more shopping experience.

Just a month ago, Daniel Zhang, chairman of Alibaba's board of directors and CEO, issued an internal letter announcing that it would upgrade from a "middle office strategy" to a "diversified governance" and newly integrate the establishment of two major business sectors: China's digital business and overseas digital commerce. Not long ago, on January 1, Alibaba China's digital business sector was officially established, and Dai Shan represented Alibaba Group in charge of the first layer of organizations such as Taobao (including Taobao, Tmall, Alimama), B2C Retail, Taocaicai, Taote and 1688.

According to Alibaba's financial report, as of September 30, 2021, there were 953 million annual active consumers from the Chinese market in Alibaba's ecosystem. Monthly active users (MAUs) in China's retail market reached 946 million, up 65 million from the same period last year.

Analysts believe that with the integration of Taobao Tmall's business, the upgrading of merchant services and consumer experience, and the further strengthening of live broadcasting and content-based businesses, Alibaba will further consolidate and strengthen consumer minds and create greater certain growth opportunities for different types of merchants.

Titanium media excerpt:

As big data technology is infiltrating into all walks of life, although more and more research institutions and enterprises are beginning to pay attention to and try to use big data technology, when it comes to interpreting big data, there are often cognitive biases or even uninterpretations. The landing effect of big data technology is not ideal and cannot serve terminal applications.

If we want to gain insight into human nature through data, what we lack is not only data, but also a scientific and reasonable data analysis model. Only by combining the statistical results of network big data with small sample data, and then undergoing professional analysis model statistical analysis, can the important role of data technology in insight into human nature be truly brought into play.

——Zhang Lin, Managing Director of Kantar China

Liquid cooling technology is facing difficulties, first of all, the economy of data center projects, liquid cooling technology is difficult to promote at a high cost. Secondly, liquid cooling technology is still in the experimental stage, and there are many problems in operation. With the help of the double carbon policy, the investment in research and development of liquid cooling technology has gradually increased, the maturity of technology has been continuously improved, and the cost of technology can be controlled within a reasonable range, and liquid cooling technology can get out of the economic and technical dilemma.

——Liu Feng, General Manager of Sino-Ocean Data

More attention:

WeChat video accounts will launch multiple payment capabilities, including paid live broadcast rooms, tips, etc

On January 6, the WeChat team at the WeChat Open Class said that the WeChat video account will be online to pay for live broadcast rooms, as well as the ability to charge or tip medium-long videos and short videos. In addition, video number live broadcasting will invest 5 billion cold start traffic packages this year to build a growth channel for new anchors and help new anchors get traffic when they start broadcasting.

After the Suspected Leak of the Michelin Guide in Chengdu, the official Michelin official urgently released the full list

News on January 6, after the Michelin Chengdu list "sneaked away" on the Internet for an afternoon, the Michelin official released the first version (2022) Chengdu Michelin Guide complete list at 18:36, including 1 two-star restaurant, 8 one-star restaurants and 13 Bibiden promotion restaurants, as well as special awards - Michelin Service Awards, which are completely consistent with the content of the list leaked in advance.

Among them, Magnolia became the first two-star Restaurant of Michelin and the only two-star restaurant on the list. Among the 8 Michelin-starred restaurants that entered the list for the first time, there are 6 Sichuan cuisine, 1 Cantonese cuisine (Chengdu banquet) and 1 vegetarian restaurant (Mi Xun Tea Room). The 13 Bibiden recommended restaurants are also mainly Sichuan cuisine.

Qualcomm and Microsoft develop AR and will expand the meta-universe market

On January 6, Qualcomm announced that it will join hands with Microsoft (Mircrosoft) to build an Augmented Realm (AR) device. Qualcomm CEO Ammon said that in addition to hardware cooperation in the future, the two sides will also work together to develop metaverse-related software to accelerate the expansion of the Metaverse market, and Qualcomm also announced the expansion of the automotive product line and move towards the smart car market.

Che Che, vice president of iQIYI, responded to his departure: key programs are still responsible as executive producers

On January 6, iQIYI vice president, head of YOH studio Che Che circle of friends posted a post on iQIYI to trigger a discussion among netizens, in response to this, he posted on Weibo: "In 2022, I did start some of my own new business, about the trend of IP, about the exploration of content diversification. However, iQiyi's key programs are still in charge as a producer. And explained that "New Rap 2022 All-Star Season" itself invited a lot of big coffee to compete, will not throw their hands away, please rest assured.

Che Che joined iQIYI in 2017 and has successively produced popular programs such as "China Has Hip Hop" and "Blood Street Dance Troupe", and led the production of series of programs such as "China New Rap", "I Am a Singer-Songwriter" and "Trend Partner" as the chief producer.

Huawei transferred a number of patents to Honor

On January 6, the "Enterprise Information Inquiry Platform" App showed that recently, Honor Terminal Co., Ltd. has been authorized a number of patents, including power supply circuits; a memory card, identification method and electronic equipment. The relevant patent legal status shows that a number of patents have been transferred to apply for and patent rights, and the right holder before the change was Huawei Technologies Co., Ltd.

National Copyright Administration: Digital music platforms, etc. shall not sign exclusive copyright agreements except in special circumstances

On January 6, the National Copyright Administration interviewed major record companies, songwriting copyright companies and digital music platforms in Beijing, asking all parties in the digital music industry to work together to maintain the order of digital music copyright and build a good ecology of digital music copyright. The interview emphasized that all record companies, songwriting copyright companies, and digital music platforms should adopt an authorization model that conforms to the laws of music dissemination, the principle of fairness and reasonableness, and the rules of international practice, and should be settled through the mode of guarantee and actual usage sharing, and shall not sign an exclusive copyright agreement except in special circumstances; improve the internal copyright management system, and authorize music works should have a clear catalog of music libraries, clear copyright ownership, and safeguard the legitimate rights and interests of the copyright holders and relevant right holders of musical works; priority should be given to consultation. Mediation and other means to resolve copyright disputes between parties in the digital music industry, actively explore mechanisms for authorizing the use of new scenes and new musical works; and establish a digital music copyright operation model that meets market demand.

The French privacy watchdog fined Google 150 million euros

On January 6, according to Jinshi News, the French privacy watchdog fined Meta Platforms (formerly Facebook) 60 million euros and Google 150 million euros.

Honda Motor will start construction of a new energy plant in Wuhan in 2024

On January 6, Dongfeng Honda, a joint venture between Honda Motors and China, announced that the new energy plant project has settled in Wuhan. It is reported that the project is Honda's first new energy benchmarking plant in the world, located in the Wuhan Economic and Technological Development Zone, covering an area of 630,000 square meters, and is scheduled to be officially put into operation in 2024, with a basic annual production capacity of 120,000 vehicles in the early stage.

State Council: Support the pilot use of digital yuan in retail transactions, living expenses, government services and other scenarios

On January 6, the State Council issued the "Overall Plan for the Pilot Reform of the Comprehensive Reform of the Market-oriented Allocation of Factors", which pointed out that the supply of effective financial services should be increased, and the use of digital yuan should be supported in retail transactions, living expenses, government services and other scenarios. Innovate the combination of equity and debt products in the new third board market, and enrich the investment and financing tools of small and medium-sized enterprises. Select regional equity markets with strong operational safety standards and strong risk management capabilities, and carry out pilot projects for system and business innovation. Explore mechanisms to strengthen cooperation and connection between regional equity markets and national securities market sectors.