On January 6, iQIYI's vice president and head of YOH studio Che Che's circle of friends was exposed, and he announced his departure from iQIYI: "A new dream will begin, does not mean that those who insist on the time will be forgotten, five years is very long, worth remembering for a lifetime, grateful for all." ”
Subsequently, Che Che responded on Weibo that he had indeed started a new career, but iQiyi's key programs "New Rap 2022 All-Star Season" would also participate as a producer.
According to public information, Che Che joined iQIYI in 2017 and has successively produced popular programs such as "China Has Hip Hop" and "Blood Street Dance Troupe", and led the production of series of programs such as "China New Rap", "I Am a Singer-Songwriter" and "Trend Partner" as the chief producer. On September 11, 2017, iQIYI CEO Gong Yu issued an internal letter announcing Che Che's promotion to vice president of the company, mentioning that Che Che, as the general director, had made outstanding contributions to the planning and production of iQIYI's 2017 phenomenon-level variety show "China Has Hip Hop". (Article | Author of "Finance and Economics")