The filing price of a luxury house in Guangzhou exceeded 140,000, and the limit price was relaxed? Official response

Source: Securities Times

In the specific context of the new housing price limit, the price of some new projects and the surrounding second-hand houses is obviously upside down, which is really "heartwarming".

However, recently, market news pointed out that the filing price of individual high-end projects in Guangzhou rose to 140,000 yuan per square meter, breaking through the highest filing price of 100,000 yuan per square meter of Guangzhou's new projects last year, which triggered the market's concern about whether the price limit policy for new houses in Guangzhou was relaxed. On February 10, the relevant person in charge of the Guangzhou Municipal Bureau of Housing and Urban-Rural Development responded: Guangzhou has always implemented strict housing price guidance, but the filing price of each property is based on the overall consideration of the surrounding real estate situation and the implementation of dynamic price guidance, and no special price red line is set. The filing price of each property will fluctuate in each period, and the current price limit policy has not been relaxed. Guangzhou will, as always, support the commercial housing market to better meet the reasonable housing needs of home buyers, and promote the virtuous circle and healthy development of the real estate industry.

It is expected that the high-priced project in Guangzhou will be in the first quarter

The speed of entry into the market will be accelerated

Market information shows that Guangzhou Tianhe luxury house Huijingtai 01, 02, 03, 14 began to raise, the apartment area of about 172-238 square meters, the filing price reached 140,000-150,000 yuan per square meter, far more than last year's 100,000 yuan per square meter filing price. Because of this, the market has speculated whether Guangzhou has relaxed the price limit for new houses. Some insiders said that according to Guangzhou's price guidance policy, the price of the new push plate of the old project shall not exceed the price of the same unit type in the previous period. The filing price of the new batch project, with reference to the average price of the surrounding competitors or the same quality project online signature, the specific rules are implemented in each district, many areas are issued according to the street to issue the reference price, and there is no new disk around the second-hand house price. Therefore, the implementation of dynamic price guidance also works, but another aspect means that there may be some operational flexibility and space.

Some local buyers in Guangzhou told reporters that the housing price performance of various areas in Guangzhou is differentiated, and the attention of peripheral suburban areas such as Zengcheng District, Conghua District, and Huadu District is getting colder, and some more remote areas do not say that the filing price is raised to sell, even if it is sold at the filing price, it cannot be sold. Raising the limit price is certain that it will drive the enthusiasm of other high-end disks to enter the market to a certain extent. In its latest report, Kerui said, "According to the latest filing price of the individual central areas of Liwan and Haizhu years ago, the highest filing price of high-priced projects in Guangzhou has signs of a breakthrough compared with the previous period, and it is expected that the speed of high-priced projects in Guangzhou will be accelerated in the first quarter." ”

According to the statistics of Midland Property Report, the transaction volume of first-hand and second-hand residential buildings in Guangzhou will increase in 2021, of which 116077 sets of first-hand residential buildings have been traded, an increase of 3.5% month-on-month. However, the National Bureau of Statistics recently released the changes in the sales prices of commodity residential buildings in 70 large and medium-sized cities in December 2021. Among them, the sales price index of newly built commodity housing shows that the first-hand residential buildings in Guangzhou fell by 0.6% month-on-month in December last year, which is the five-month decline in first-hand residential house prices in Guangzhou since August last year. In 2021, the trend of "hot and cold" in the Guangzhou property market is obvious, not only the first-hand residential regulation and control policy released in the first half of the year has obvious effect, but also the reference price of second-hand houses launched in succession has also had an immediate effect in the market.

Experts: Clear dynamic price guidance

Pricing will be more flexible

Different from the beginning of last year, since the end of 2021, some cities have begun to introduce policies to stabilize the property market, including supportive policies such as the relaxation of the provident fund policy and the subsidy for the purchase of housing by talents, and the regulation of the property market has frequently emerged new trends.

Li Yujia, chief researcher of the Guangdong Provincial Housing Policy Research Center, believes that the state has recently emphasized the stability of the property market, promoted consumption, and not introduced austerity policies. At the same time, various localities are also actively bailing out the industry, and small actions in third- and fourth-tier cities to loosen or even stimulate the property market continue to occur. For Guangzhou, the continuous decline in the price of new and second-hand houses, coupled with recent policy corrections, has placed more emphasis on promotion fees and stability. For the subsequent housing price trend, on the one hand, it depends on whether the financial credit is further relaxed, on the other hand, it depends on whether the current policies of the bailout industry in various places will evolve into a bottom and rescue market. "Of course, I personally believe that the long-term financial mechanism has begun to land, as long as the monetary level can be controlled, and the existing policies are continuously stable, there will be no obvious rebound."

Yan Yuejin, research director of the think tank center of E-House Research Institute, believes that from the perspective of the current real estate market in Guangzhou, it is generally in a cooling situation, because the filing price will have the possibility of dynamic guidance, which also shows that the pricing will be more flexible. From the perspective of the actual process, Guangzhou has clarified the practice of dynamic price guidance, which is also an adjustment based on changes in the real estate market, which has positive significance and is also more in line with the law of the market. As far as the pricing policies of other cities in the country this year are concerned, there is indeed a possibility of relaxation, especially from the perspective of the pricing needs of housing enterprises, the price limit policy of some luxury housing projects is too strict, but it affects the profitability of luxury housing projects, etc. It is indeed necessary to adjust from the perspective of the operating needs of housing enterprises.