Lisa, a member of South Korea's top girl group BLACKPINK, recently bought a mansion worth 7.5 billion won (about 42 million yuan). Property registration information shows that after Lisa signed the purchase contract in July last year, she did not have a mortgage, but paid in full cash, and the last payment was paid in early this year.
ONLY 7 YEARS AFTER THEIR DEBUT, THE FOUR MEMBERS OF BLACKPINK HAVE EACH OWNED THEIR OWN EMPIRE OF HUNDREDS OF MILLIONS OF YUAN IN ASSETS.
Take over the old house of three generations of chaebols
Be neighbors with political and business celebrities
According to South Korean media reports, the mansion bought by Lisa is a single-family mansion covering an area of about 200 square meters, with two floors and a basement, and the appearance looks very low-key.
Located in Seongbuk-dong, a traditional wealthy district in Korea. The surrounding houses are also very luxurious. The private residence of Hyundai Group President Hyun Jung-eun and the Hyundai Group's hotel are located near Seongbuk-dong, and the Samsung family's mansion is only a 5-minute drive away.
Gangnam District, Seoul, South Korea, is known as Korea's "Beverly Hills" and is home to celebrities and rich people. Compared to the well-known wealthy districts of Cheongdam-dong, Gangnam Apgujeong-dong, and Yongsan Hannam-dong, Seongbuk-dong is quite traditional and low-key because it was once the residence of members of the Joseon Dynasty royal family.
Seongbuk-dong was also the filming location for the film "Parasite", and there are not many celebrities living here, most of them politicians and leaders of Korean conglomerates, and the ambassador's residence is also located in the area.
The rich people who are known to have lived here are: Doosan Group's Chairman, Hyundai Department Store's Chairman, LG Group's third chairman Koo Motomoto, actors Bae Yongjun and his wife, Hyosung Group's Chairman, and Education Life Group's president.
The former owner of the mansion that Lisa bought was Jang Sun-yoon, the granddaughter of the late Lotte Group Emeritus President Sin Hyung-ho, a third generation of chaebols. She and her husband bought the land in Seongbuk-dong in 2014 and started construction of the mansion, which was completed in 2016.
Doosan Group Chairman Seongbuk-dong Residence
Their mansions are hidden behind high walls, barbed wire and countless cameras. There are almost no public pictures of the interior of the mansion, and some of them are taken outside the high walls, which is difficult to see.
Assets per capita are tens of millions of dollars
How does the strongest girl group in history make money?
BLACKPINK HAS ATTRACTED MUCH ATTENTION SINCE ITS DEBUT IN 2016, AND SOME MEDIA ESTIMATE THAT IT HAS EARNED MORE THAN $62 MILLION OVER THE YEARS FROM ALBUMS, CONCERTS, ENDORSEMENT ADVERTISEMENTS AND OTHER ACTIVITIES. The four members are worth all the time, each of them has a high-luxury endorsement of fashion + jewelry, and the net worth of each member is estimated to exceed ten million US dollars.
After the news of smashing cash to buy a mansion was exposed, Lisa's financial strength also attracted much attention. Some netizens dug up the credit card she had exposed in the video and found that the card was "The Black Edition 3", which is known as the first VVIP credit card in South Korea, with only 1,000 cards in South Korea, and the light-annual fee is 2.5 million won (about 13,700 yuan), which is only issued to elites with certain economic ability and social influence.
However, Lisa's personal assets are only the third of the four members, about $14 million. Lisa is the face of Celine, Bvlgari, MAC and AIS, Thailand's largest mobile phone operator. Among them, the endorsement fee of 1.7 million US dollars for AIS telecom services set a record for the highest endorsement fee in Thailand. Korean media estimated that her appearance fee for each performance was $300,000, and each endorsement fee was at least $600,000.
In addition, as an Instagram influencer, Lisa gets paid up to $200,000 for each advertising post. In 2021, Lisa's solo single Lamisa became the most played music MV on YouTube in 24 hours with 74 million views within 24 hours of its release, breaking the previous record held by Taylor Swift's Me!, and also becoming the most played Korean album in the history of music playback software Spotify.
According to the South China Morning Post, Jennie Kim has a net worth of $10 million. Known as "Chanel on Earth", she started her campaign as a brand ambassador for Chanel in 2017, and in early 2022, she became the second global spokesperson for the CoCo Crush collection of Titianel jewelry, becoming the first artist in Asia to have a dual line of Chanel ready-to-wear and jewelry advertising.
She is also a spokesperson for Calvin Klein, Hera, Samsung, Adidas, and Lotte Candy. Jennie has partnered with luxury eyewear brand Gentle Monster to launch the sunglasses line Jentle Home Collection. And according to South Korean advertising industry sources, the general star advertising contract is calculated on an annual basis, while the hot Jennie is settled on a semi-annual basis, and the valuation of each contract is as high as $800,000.
Jennie's high-end luxury villa, "the house," in Hannam-dong, Seoul, is home to the area's top 1 percent of wealthy earners. Netizens found through video details that she used a cloud sofa designed by French designer Sacka Lakic in her home, with a market price of about 50,000 yuan, and the refrigerator is a high-end brand Sub-Zero, which is priced at about 160,000 yuan alone, known as the favorite of the rich in the United States, "putting it can increase the house price by 10%.
Among the four members, the second largest net worth is Rosé Park Chae-young, with $18 million. She doesn't endorse as many as the others, but it's all heavyweight: Saint Laurent Fashion, YSL Beauty Beauty, and Tiffany & Co.'s global spokesperson. Her lead single On the Ground, which peaked at number 70 on the US Billboard Billboard Hot Chart, is the highest-ranked South Korean female singer.
Rosé stepped into the fashion scene later than the other three members, but within two weeks of her high-profile appointment as YSL's global spokesperson, the brand's searches surged on e-commerce sites in the Philippines, Thailand, Vietnam, Indonesia, Singapore, Malaysia and Hong Kong, with searches for products increasing by an average of 13% in those regions, according to market research firm iPrice Group.
And as of 2022, Kim Ji-so became the richest of the four members with a personal net worth of $20 million. She is favored by two international big names, Dior and Cartier, and is also known as "Dior's daughter" because she has been invited to birthday banquets by various high-ranking people within Dior.
Statistics from Launchmetrics, which analyzes brand performance in the fashion, luxury and beauty industries, show that Kim Ji-so uploaded photos on Instagram taken when he attended the Dior Autumn/Winter Show at Paris Fashion Week last March, which were liked by more than 5 million people and earned a media impact value of $1.74 million.
OF COURSE, ALL FOUR MEMBERS OF BLACKPINK ARE VERY COMPETENT, LIKE WALKING BILLBOARDS, NOT MISSING ANY OPPORTUNITY TO PROMOTE THEIR RESPECTIVE BRANDS.
In last year's strong comeback, Pink Venom, Kim Ji-so wore Cartier jewelry to play instruments, Jennie wore Chanel's ring on her hand, Lisa wore a Celine hat and sang a rap "I'm still in Celine" (I was still wearing Celine), and Rose appeared in a Saint Laurent black plastic skinny dress and Tiffany & Co. jewelry.
Today, the official video has been viewed more than 530 million times on YouTube, and the advertising effect behind it can be imagined.
The Korean pop export girl group that is popular all over the world
In the past seven years, BLACKPINK has become another popular international Hallyu group after BTS. A LUXURY PUBLICIST ESTIMATED THAT EACH BLACKPINK MEMBER COULD NOW BE ABLE TO MAKE AN APPEARANCE AT AN EVENT COSTING UP TO SIX FIGURES.
Such a popular girl group not only made a lot of money for its entertainment company YG, but also strongly exported a wave of Hallyu culture to the world.
Take BLACKPINK's ongoing world tour Born Pink as an example, according to Touring Data, BLACKPINK's concert in the United States earned $3.92 million at the end of last year, becoming the first Asian girl group in history to earn more than $3 million in a single indoor stadium concert in the United States. At their concert in Hong Kong at the beginning of the year, the VIP ticket of 2,999 yuan was fired by scalpers to 20,000 yuan.
Based on an average of 120,000 won (about 660 yuan) per ticket, the sales of this tour alone reached 180 billion won. After returning after two years, BLACKPINK will generate more than 135 million US dollars (about 900 million yuan) in revenue for YG after its return alone, record sales, audio source revenue, and this world tour.
AT THE END OF JANUARY, BLACKPINK ATTENDED A CHARITY CONCERT HELD BY THE FRENCH BILLIONAIRE FOUNDATION AT THE ZENITH ARENA IN PARIS, POSING FOR PHOTOS WITH THE FRENCH PRESIDENTIAL COUPLE AND TENNIS ACTOR FEDERER.
IN AUGUST THIS YEAR, BLACKPINK'S CONTRACT WITH YG ENTERTAINMENT IS ABOUT TO EXPIRE. According to industry insiders, because Lisa has a high influence in Southeast Asia and East Asian markets, entertainment companies, including Chinese companies, are interested in offering her a signing fee of about 100 billion won (about 550 million yuan).
ACCORDING TO SOUTH KOREA'S "CULTURE DAILY", IN ORDER TO RETAIN BLACKPINK, YG MUST RENEW EACH MEMBER WITH AT LEAST 20 BILLION WON (ABOUT 110 MILLION YUAN).
Korean entertainment companies usually sign a 7-year group contract with debuting artists, and once the contract arrives, members have to choose between "continuing group activities" or developing independent acting careers. Many girl groups such as Sistar, 4Minutes, and 2NE1 failed to survive the "seven-year curse" smoothly, and disbanded after seven years of their formation.
THIS YEAR, WHICH HAPPENS TO BE THE SEVENTH YEAR OF BLACKPINK'S ESTABLISHMENT, I WONDER IF YG WILL SAVE THIS CASH COW AND LET THEM CONTINUE TO MAKE HISTORY.
Resources:
TatlerAsia: Inventory of high-housing areas in South Korea
SCMP：Who is Blackpink’s richest member? Net worths, ranked – Jennie, Lisa, Rosé and Jisoo work with Celine, Prada, Bulgari, Dior and Mac, raking in millions from Instagram and their music too
Lianhe Zaobao: Walking advertisement BLACKPINK, endorsement fee exceeded S$8.4 million
WWD：The Blackpink Effect: How K-pop’s Biggest Girl Group Has Taken Luxury Fashion By Storm
Written by: Citrus
Image source: celebrity social media or official video screenshot
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