When it comes to Korean cars, many people will think of cost-effectiveness. In the period of rapid growth of the automobile market, with this "killer skill", Beijing Hyundai has achieved excellent market performance. However, with the upgrading of consumption, Beijing Hyundai failed to quickly change its market strategy, and sales declined for a long time. Recently, the main engine factory announced the latest sales report, and the market performance of many of its models has improved significantly, let's take a look.
Elantra returned to the mainstream camp of the joint venture A-segment car market
At that time, Beijing Hyundai was able to achieve such outstanding results, and Elantra was undoubtedly the biggest contributor. Sales reports show that the market performance of the new generation of Elantra has shown a steady upward trend. In the past December, it sold about 17,000 units, and the cumulative sales volume exceeded 130,000 units for the whole year.
In the joint venture A-class sedan, it has returned to the mainstream level. Although from the perspective of volume, it is not as good as the "multi-generational same house" Elantra at its peak, but from the perspective of sales quality, there is undoubtedly a big improvement.
The first is the technical level, the new generation of Elantra was born on the modern IGMP platform. Therefore, there is no small improvement in the driving texture. In terms of power, in addition to the 1.5-liter naturally aspirated engine, a 1.4T turbocharged engine is also available, with a maximum power of 140 horsepower. From the parameters point of view, in the similar displacement of the joint venture A-class car, it is already a first-class level.
Then the average price of the car series has increased, and the manufacturer guidance price of the new Elantra is 99,800-141,800 yuan, which is more stable in terms of terminal price than the previous generations of Elantra, and there has been no previous sharp price reduction. It is also more beneficial for building a brand.
The two models competed in compact SUVs, with a total of more than 15,000 units sold every month
For any joint venture brand, the compact SUV segment is a strategic location. Looking at the monthly sales list, the average monthly sales of models with good market performance can exceed 20,000 units. In the past, Beijing Hyundai has always presented a situation of "strong cars and weak SUVs".
However, from the latest sales report, we can see that the two models of Beijing Hyundai have achieved initial success in the market strategy of compact SUVs. The first is the higherly positioned Tucson L, which sold 6,390 units in December, an average monthly increase of 114% in the fourth quarter. Although it did not enter the "10,000-vehicle club", in the current joint venture SUV, the performance has been remarkable.
The reason why Tucson L is popular is that there is indeed a unique side to the product. The first is the power side, which is equipped with a 1.5T engine equipped with CVVD technology and a maximum power of 200 horsepower. From the parameter point of view, it exceeds the Honda 1.5T turbo engine, which is known as the "god machine". Moreover, after matching the 7-speed dual-clutch transmission, the fuel economy has also achieved the low level of the same level of models, and the fuel consumption of the Ministry of Industry and Information Technology is only about 6L per 100 kilometers.
The lower-positioned ix35 also performed slightly better than Tucson L, with sales of nearly 8,000 units in December and cumulative sales of 82,924 units for the whole year. From the price-performance point of view, the ix35 is beyond reproach. As a compact joint venture SUV, the manufacturer's guidance price is only 129,800-15.58 million yuan. At the same time, in terms of core power, it is not lagging behind. Two completely different power schemes are available, namely a 1.4T engine + 7DCT transmission and a 2.0L self-priming machine + 6AT transmission.
As a rising star, Kustu ranked among the top 10 in the MPV monthly sales list
To take stock of the hot words in 2021, I believe that the "three children" will undoubtedly be remembered by many people. The change in policy has led many families to pay attention to models suitable for multi-staff rides such as MPVs. For car manufacturers, it means new opportunities. Beijing Hyundai is undoubtedly a faster-moving oem, and the new model Kusitu was introduced to the market at a rapid pace after its debut at the auto show.
As a latecomer, if you want to seize a place in the MPV market, you must show enough sincerity. As a result, it can be seen that Kustu has set an "explosive" price. The manufacturer guidance price is 169,800-218,800 yuan, which is unique in the large and medium-sized MPV of the joint venture.
According to the public data of the car manufacturer, in only 3 months of listing, the cumulative sales of 7967 units have been ranked among the top 10 of the MPV monthly sales list. At present, due to the impact of chip shortage, there are almost no existing cars in the terminal.
National public opinion: From the sales report released by Beijing Hyundai, we can see that several main models have achieved eye-catching results in the near future. Although there is still a big gap in the market performance at its peak, it has made people see an upward trend. With the continuous deepening of Hyundai Kia Group's localization strategy, there is reason to believe that Beijing Hyundai will perform better in the Chinese market in the future.