The reality is so cruel, the era of feature phones seems to remember that the boss of the "China Cool Union" on the market is Nokia, Motorola, Samsung and other overseas brands. It was not easy to reach the era of smart phones, with the emergence of millet, domestic mobile phones achieved a secondary rise, which can compete with overseas brands, and Huawei even achieved the second in the world. Who would have thought that the sudden change of the wind and cloud Huawei encountered the problem of supply cuts, for a time...
Originally, everyone thought that the pattern of smart phones in the post-Huawei era would usher in a sudden change, but what they did not expect was that domestic brands ushered in the first blow. In less than a year, Apple has become the king of domestic high-end again, and even became the domestic sales champion for two consecutive months in October and November. Therefore, the industry is asking which domestic brand in the post-Huawei era has the idea to support this market, and which domestic brand has the ability to support the high-end market?
Before answering this question, we need to simply repeat why Huawei was able to stand firm at the high end, be the first in the high-end in China, and become Apple's only opponent? The answer is actually very simple - technology + strength. The more simple answer is that Huawei influences the upstream of the industrial chain on its own, which is basically the same as Apple's success. Therefore, if you want to fight Apple again in the post-Huawei era, the industrial chain is a crucial link.
The reality is that everyone understands the support and layout of the industrial chain, and Xiaomi is currently the best among domestic mobile phones. Big data shows that there are currently more than 320 enterprises directly invested by Xiaomi, and if you add the overall number of various industries in Xiaomi's famous place, the overall number has exceeded 400.
From the perspective of Xiaomi's layout, this domestic technology company has been involved in 12 fields such as new generation display technology, artificial intelligence, integrated circuits, industrial automation, and wireless communications, each of which does not overlap, and the subdivision is very clear. It can be said that xiaomi has now covered the industry into the overall process, including chip design, chip packaging, semiconductor production and so on.
Investment is only a symptom, and more importantly, Xiaomi has formed a deep binding with these supply chains. A simple example Xiaomi invested in Amlogic Semiconductor, which mainly produces machine-mounted box chips, Xiaomi itself is one of the most important customers, other customers include TCL, Skyworth and so on. What's smarter is that unlike Apple's industrial chains, which are quite dependent on Apple, leaving Apple is basically ..., but the industrial chain invested by Xiaomi does not seem to produce profits in the short term, but these partners will provide strong help to Xiaomi in the future.
With these as a foundation, Xiaomi began to shout out the impact on the high-end three years ago (Xiaomi 10), and after three generations of product iterations, Xiaomi has now firmly established itself at the high-end.
This is only the first step for Xiaomi to hit the high-end, when Lei Jun made a surprising move at the Xiaomi 12 series conference, and Xiaomi's research and development will be directly increased from the original budget of 50 billion to 100 billion in the next five years. We must adhere to the technology-oriented, die hardcore technology, and live up to the expectations of rice noodles.
This conference is also a tone for Xiaomi's future direction, learning from Apple and taking Apple as an opponent, using the Xiaomi 12 series to benchmark Apple's iPhone 13 series, daring to show the sword to Apple and Samsung to let domestic mobile phones re-stand in the global high-end field. In fact, what everyone does not know is that the Xiaomi 12 series is actually the crystallization of Xiaomi's cooperation with more than 60 domestic supply chains in China. Among them, the xiaomi 12 screen comes from Huaxing optoelectronics (a well-known panel manufacturer in China), and the surging P1 chip used by xiaomi 12 Pro comes from xiaomi's self-research, and breaks the bottleneck that the industry's single battery cell cannot achieve 100 watts fast.
Accumulate strength to cooperate and win-win, win Apple not only rely on Xiaomi itself, but also rely on the innovation and progress of the domestic supply chain, which Xiaomi has long seen and has already laid out.