I believe that many people are waiting for the reports of major digital research companies for the whole year of 2021. Because in the post-Huawei era, everyone wants to see who has eaten its vacated market share, and who can carry the banner of domestic mobile phones in the post-Huawei era. Under normal circumstances, the data of companies such as IDC will be later, but the data of other research companies will be earlier.
This is not Counterpoint took the lead in simply announcing the survey report of the global smartphone market in 2021, which shows that the first brand in 2021 is Samsung, with a market share of 18.9%; the second is Apple, with a market share of 17.2%; Xiaomi is still ranked third, with a market share of 13.5%; OPPO ranks fourth, with a market share of 11.4%; vivo ranks fifth, with a market share of 9.6%. It should be noted that OPPO's market share definitely includes one plus, and what is not expected is that this inclusion directly squeezed vivo to the fifth place, and exceeded nearly 2 percentage points.
Although there is no detailed shipment data for each brand, it can be seen that the biggest winner in 2021 is Apple. Because there is only a gap of less than two percentage points left between it and Samsung's market share. It can be said that in the past 2021, Apple's iPhone sales have hit a new high in at least five years, and the market share is also a new high in five years. The reason is actually very simple, whether in the domestic or overseas market, Apple has almost completely accepted Huawei's empty high-end share, and on this basis, it has further harvested a part of Huawei's overseas low-end share. So don't give Apple a chance, once the opportunity comes, the brand will definitely seize it all.
Relatively speaking, domestic brands such as Xiaomi, vivo, and OPPO are not as lucky as Apple. These brands have a hard time in 2021, not only affected by the lack of cores in the world, but also affected by the decline in the market's saturated consumer desire to change machines. Therefore, I hope that domestic brands can work hard, work hard, and work harder to achieve the ability to fight with Apple as soon as possible.