The first year of the post-Huawei era (2021) in the field of smartphones did not bring much surprise to everyone, but brought some unexpected things. No one thought that after Huawei encountered the problem of supply cuts, the biggest winner was not the domestic mobile phone brand but the Apple brand. Especially in the domestic market, Apple has once again become the number one brand after six years.
On March 8, the well-known data company Counterpoint officially announced the world's best-selling model Top10 in 2021, and it can be seen from the list that Apple itself occupies 7 of the top ten, and the top five iPhone phones. Big data shows that these ten models account for 19% of overall global smartphone sales in 2021, an increase of three percentage points compared to 2020.
Champion: iPhone 12, accounting for 2.9%;
Runner-up: iPhone 12 Pro Max, 2.2%;
Runner-up: iPhone 13, 2.1%.
The bottom seven are: iPhone 12 Pro (2.1%), iPhone 11 (2.0%), Samsung Galaxy A12 (2.0%), Xiaomi Redmi 9A (1.9%), iPhone SE 2020 (1.6%), iPhone 13 Pro Max (1.3%), Redmi 9 (1.1).
See? On the sales of single models, no one is Apple's opponent, and Apple's single model sales account for an unusually high proportion. The report shows that the top three iPhones contribute 41% of Apple's total annual sales, which is a very frightening figure. Only three models can leave domestic mobile phones behind. The reason is actually very simple in the post-Huawei era, domestic mobile phones in the high-end really no one can play. And the domestic mobile phone in the past two years collective price increase, the same price under the consumer will definitely choose Apple's iPhone, rather than choose the domestic mobile phone, the reason everyone understands.
Relatively speaking, domestic mobile phones still have highlights, and the highlights are the two models of the Redmi 9 series. It is understood that these two models can account for about 22% of Xiaomi's overall sales in 2021, and the two together exceed 40 million sales. However, our domestic mobile phones, especially Xiaomi, must see the gap with Apple, and cannot rely solely on the volume of low and medium business opportunities. It is necessary to make a fuss at the high end, especially the sub-flagship, and do the market of about 3,000 yuan that Apple is involved in.