Speaking of the 200,000 medium-sized SUV market, it is still the mainstream of joint venture brands, of which the German brand Volkswagen Tiguan L can be said to be the façade of Volkswagen in this segment, since the listing, the total sales have reached about 2.4 million, long-term in the forefront of SUV model sales, showing its competitive strength. Of course, Tiguan L not only has many years of user reputation and sales accumulation, but also has good discounts in the market terminal. So let's take a look at The view of Therava L's current car purchase offers and how the current car is doing.
The installment is 2,000 more than the full discount, and there are a small number of cash cars
In order to investigate the specific situation of the Volkswagen Tiguan L market terminal, we went to a SAIC Volkswagen 4S store in Beijing and learned from the sales staff that the best model bought in the store is still Tiguan L, and a total of 93 vehicles were sold in the store last month, of which 27 units were Tiguan L, accounting for nearly 30% of the store's sales. Volkswagen Tiguan L is equipped with a 2.0T engine, there is a high and low power points, but the best to buy is the low-power version of the "2022 330TSI automatic two-wheel drive R-Line Yue Enjoy Edition", the guidance price is 241,800 yuan, its 186 horsepower and 320 Nm power parameters are enough to meet the needs of urban transportation, and do not have to worry about fuel consumption is too high.
In addition, this car is 0.8 million yuan more expensive than the "2022 330TSI Automatic Two-Wheel Drive Smart Edition", which increases the front seat heating, front parking radar and steering wheel heating, especially the addition of sports appearance kits, which is more attractive to consumers who pursue young sports. Therefore, in the color of the model, in addition to black and white, there are many users who choose the personalized color of blue. At present, there are still a small number of Tiguan L cars in the store, but if you don't catch up, or don't have the favorite color and configuration, it will take about half a month to wait for a car to be ordered.
In terms of car purchase discounts, the current Volkswagen Tiguan L has a good preferential situation, if you buy a car in full, there is a cash discount of 20,000 yuan, and the installment discount is greater, reaching 22,000 yuan, we take the hot sale "2022 330TSI automatic two-wheel drive R-Line YueXi Edition" as an example to specifically analyze the terminal discount of Tiguan L.
1, full purchase of cars: on the basis of the hot-selling model guidance price of 241800 yuan, there are 20,000 yuan of cash concessions, plus some hard road costs, including insurance costs (about 5,000 yuan), license fees (about 1,000 yuan) and purchase tax (about 18,786 yuan), through the calculation can be concluded that the final landing price is about 246586 yuan.
2, installment / replacement car purchase: installment cash discount is 22,000 yuan, no financial fee, but also can enjoy a 2-year interest-free loan policy. If calculated according to the down payment of 30%, it can only be divided into 24 installments, then the road cost of this car needs 65940 yuan, and the repayment fee required every month is 6411 yuan. If you replace the car, the same brand can subsidize 5,000 yuan.
Details can be found in the following table:
As for the consumer group of Volkswagen Tiguan L, according to the sales staff, most of the users who come to the store to see the car are already family, and the purchase of Tiguan L mainly values its space, to meet the travel needs of a family of four, the configuration is also very comprehensive, and it is also equipped with Volkswagen's latest car-machine interconnection system, and then the power of this car 2.0T is not only a good performance experience, but also a good fuel economy, from all aspects of the family car to pay attention to safety, cost performance and other requirements. In addition, there are many customers who use old cars to replace, although the replacement subsidies are not much, but they said that they are used to driving German cars, and they are still willing to choose such brands if they change cars.
The configuration/power is not as good as the Oncovi Plus, but the space is large enough
For consumers who hold a budget of about 200,000 to buy an SUV, in addition to considering the Volkswagen Tiguan L, they will also add the Buick Encore Plus car to the alternative list, after all, too many people have purchased the Tiguan L, and it is inevitable that there will be some aesthetic fatigue when watching more, and Buick's terminal offers are also many, so how should these two cars be chosen? Let's make a brief comparison.
In terms of design style, Volkswagen Tiguan L takes a calm and atmospheric route, and as a family car, it should be accepted by most people. In terms of product strength, although the body size of Tiguan L is not as good as oncovi Plus, it is slightly better in the riding space, the rear seat support ratio is down, and the trunk volume can expand the loading space than oncover Plus.
Buick Encore Plus looks more sporty and stylish in appearance and interior. Its advantages are mainly in the configuration and power, the same as the low-end model, the multimedia configuration and external / anti-theft configuration on the Oncovi Plus are more abundant, in addition to multi-layer soundproof glass and rear side privacy glass, etc., the material is also more solid. In terms of power, both cars are equipped with 2.0T engines, but the maximum power of Encore can reach 237 horsepower, and the power performance is more powerful.
So in general, Buick Encore Plus's product strength is still very competitive, whether it is in the configuration, materials, or power performance to be better, but the public Tiguan L mature and stable appearance is in line with the appearance of the family car in the minds of the Chinese, and there are many years of user reputation and brand strength of the blessing, but also very competitive advantage. Therefore, consumers who want to experience rich configuration and excellent power can choose Buick Encore Plus, but if they want more loading space, Volkswagen Tiguan L is a more secure choice.
Finally, let's summarize the car information of the two cars.
Volkswagen Tiguan L needs to be insured for 5000km or 6 months, and the oil filter is replaced free of charge, and then maintained every 10000km or 12 months thereafter. Small maintenance once needs about 765 yuan, we take the general family car three years 60000km as the car cycle, calculate the maintenance cost of three years, Tiguan L needs about 9842 yuan, the average year needs about 3281 yuan.
Buick Encore Plus first warranty is carried out at 5000km or 6 months, and thereafter every 5000km or 6 months, the first two maintenance is free. The cost of small maintenance is about 939 yuan, the maintenance cost of 60000km in three years is about 12908 yuan, and the average annual cost is about 4303 yuan, which is about 1022 yuan more than Tiguan L every year, which is also a big expense.
In addition to the problem of using the car, the residual value rate of the vehicle is also of great concern to everyone.
We learned from the more mainstream used car platform that the Volkswagen Tiguan L 2021 330TSI automatic two-wheel drive intelligent version, the landing price at that time was about 240,000 yuan, after driving 23,000 kilometers a year, the current second-hand car residual value is 197,400 yuan.
Buick Encore Plus 2021 Avenir Evia seven-seat version, the landing price at that time was about 290,000 yuan, after more than 1,000 kilometers of driving for more than half a year, the current residual value of the second-hand car is 264,000 yuan, which shows that the Volkswagen Tiguan L is still more valuable.
summary
On the whole, if you want to drive a new car at the New Year, you can also buy a Volkswagen Tiguan L now, and the cash discount for buying a car in installments is 2,000 yuan more, and it can also be free of handling fees and interest, which is more cost-effective than buying a car in full. If you are not in a hurry, you can also wait, after all, from the perspective of Tiguan L's past offers, it is not the biggest discount at present, and there are fewer existing cars in the store now, if there is no suitable color or configuration, the booking also needs to wait for at least half a month. In addition, compared with Buick Encore Plus, the cost of subsequent maintenance of Tiguan L is not too high, the retention rate is also good, the configuration and power can meet daily needs, and it is cost-effective to choose this car as a family.