Throughout 2020, GAC Mitsubishi's fuel negative points reached more than 170,000, according to the points market of that year, GAC Mitsubishi wants to erase the points, outsourcing at least need to spend at least 500 million yuan, after all, the annual sales of 70,000 units, can not generate more profits to make up for the points.
Instead of outsourcing, it is better to develop itself, filling the product camp with new energy models is the fundamental solution, so at this year's Guangzhou Auto Show, GAC Mitsubishi joined hands with the new pure electric SUV Atuka, but as far as public opinion at the time was concerned, this GAC Mitsubishi Atuka did not look like it came to save the field, more like smashing the field.
After all, on the eve of the Guangzhou Auto Show, many domestic consumers are looking forward to seeing the new Orlander figure on the booth, but the result is extremely disappointing, such a pure electric model that looks uncompetitive has become the protagonist.
A simple combing of this new model with a rather awkward name, its length, width and height are 4630 mm, 1920 mm and 1728 mm, wheelbase is 2830 mm, based on the same door brother AIONV model to build, the front motor maximum power of 165 kilowatts, battery capacity of 69.9 kWh, CLTC endurance of 520 km, pre-sale price of 210,000 to 240,000 yuan, in this price range, Artuka currently shows the product strength, looks uncompetitive.
In fact, Artuka can be regarded as a shell replacement version of AIONV, but after all, the Mitsubishi logo is hung, so it can still be seen in the body design that it incorporates many design elements of the Mitsubishi family. However, like Mitsubishi cars, basically no one is paying for the design, and the product level is lacking in points of view, at present, GAC Mitsubishi wants to rely on Artuka to save the field to earn points, there is little hope.
To tell the truth, Artucko is really not the time, GAC Mitsubishi's recent main dish, no doubt just the new Orlander, the introduction of the new Orlander is also seen as the only way for GAC Mitsubishi to save itself, although from the product level, born from the new X-Trail Orlander, there is not much freshness, after all, the redesigned model has been listed abroad, and after the Mitsubishi Nissan Renault Alliance, I am afraid that I can't see too many Mitsubishi elements on outlander, not to mention, the new X-Trail is relatively bad in the domestic market, With Mitsubishi's current brand power, unless it is decided to fully implement the four-cylinder engine, the new Outlander may not have much of a future to talk about.
Product points are stretched, before the listing also let a number of prospective consumers pounce on a void, GAC Mitsubishi Artuka can be described as unstoppable, coupled with the fact that some time ago, The old car of Outlander actually launched 2022 models, a series of god operations of GAC Mitsubishi, it is really a few consumer expectations to lose a clean, it can be seen that causing such a dilemma at present, GAC Mitsubishi is no wonder to others.