The size is leading the Buick GL8, the product force is balanced, why is the sales volume of Volkswagen Weiran still not going up?
Due to different national conditions, the development prospects of the MPV market in China are better than abroad, many car companies have targeted the domestic MPV market, following the Honda Odyssey, Trumpchi M8, there are several "new faces", such as Hyundai Kustu, Kia Kahua, Volkswagen Weiran and other models. However, compared with the Buick GL8, models such as Volkswagen Weiran, which has just entered the domestic MPV market, have obviously lost their "time" and "geographical advantages". The actual situation of Volkswagen Weiran and Hyundai Kia MPV "two brothers" is different, in contrast, the Volkswagen brand 'Renren' occupies a large advantage in the domestic automobile consumer market, and Volkswagen Weiran is ahead of buick GL8 in size, with balanced product strength, taking into account the needs of household and commercial vehicles, but why is the sales volume of Volkswagen Weiran still not going up?
Price/dynamic analysis
First of all, from the pricing point of view, Volkswagen Weiran's manufacturer guidance price is 286,800-39.98 million yuan, a total of 4 models have been launched, divided into two sets of low/high power 2.0T power versions, the maximum power is 186/220 horsepower, corresponding to 330TSI business version / deluxe version, 380TSI premium version / flagship version. Among them, the Volkswagen Weiran 330TSI business version has received the highest attention from consumers, but as a low-end model, even if the terminal price is preferential of 20,000 yuan, the starting price is still as high as nearly 270,000 yuan.
The manufacturer guidance price of Buick GL8 is 232,900-533,900 yuan, and a total of 17 models are launched for consumers to choose, from the main business administration of the land business class to ES Lu Zun, and then to the luxury style Avenir version, it can be seen that the product configuration distribution of Buick GL8 is relatively more uniform, and the whole series is equipped with a 2.0T+48V light hybrid system, with a maximum power of 237 horsepower. Compared with Volkswagen Weiran, the Buick GL8 has a certain advantage in terms of price/power.
Exterior/interior analysis
For different car groups, the appearance design and interior style of MPV are equally important, the current domestic MPV market demand is still mostly business contact needs, and there are also many MPV user groups that want to take into account business and family car scenes. In the face of the appeal of the target consumer group of the MPV market, Volkswagen Weiran integrates the design style of home practicality and business administration in terms of product design, and the front face adopts a large-area inverted ladder type multilateral chrome grille, and extends through the LED light group connecting the two sides of the front of the car, supplemented by the large-size chrome banner air intake shape that previously surrounded both ends, creating a strong visual atmosphere of business style.
On the side of the body, Volkswagen Weiran inherits the family design method, the lines are smooth and full, through the three-dimensional double waist line design, with a 20-inch multi-width two-color wheel shape, to create a unique calm business model of Volkswagen. In terms of size, the length, width and height of Volkswagen Weiran are 5346/1976/1781mm, and the wheelbase is 3180mm, while the length, width and height of Buick GL8 ES Luzun are 5219/1878/1799/3088mm, which is obviously the body size and wheelbase of Volkswagen Weiran are more dominant.
In the rear part, Volkswagen Weiran extends the smooth and delicate line elements to the rear of the car, using a slender and delicate chrome trim strip through the rear, connected with the LED taillights at both ends of the tail, and with the chrome-plated through the hidden exhaust design of the rear surrounding the bottom, through the concave and convex rear lines, showing a layered three-dimensional feeling. Compared with the exterior design of the Buick GL8, the visual effect created by Volkswagen Azure is more calm and pragmatic, and there is no lack of refinement.
In terms of interior, Volkswagen Weiran inherits the family design concept, and the layout of the center console is symmetrical design, supplemented by chrome trim strips running through the edge, covered with wood grain trim panels, and with two-color interior design, creating a rich business atmosphere. In addition, the car is also equipped with a 10.3-inch LCD instrument + 9.2-inch embedded central control screen, which is not satisfactory in the creation of interior technology, and compared with the flying wing cockpit design of the Buick GL8, the interior design of Volkswagen Weiran is conservative. However, it is worth mentioning that the interior of the 2022 Volkswagen Weiran will soon be equipped with a floating central control screen design, which will be more technological than the current Weiran interior.
epilogue
As Volkswagen's efforts to impact the domestic medium-sized MPV market, Volkswagen Weiran inherits the design style of the Volkswagen family in terms of appearance design, the style is more inclined to be calm and atmospheric, coupled with the wide body size, from the appearance point of view, Volkswagen Weiran is better than the Buick GL8. However, in other aspects, Volkswagen Weiran's product strength disadvantages are fully displayed, whether it is interior design, or product price, or word of mouth in the field of MPV, Buick GL8 has a relatively better product performance. Therefore, If Volkswagen Weiran wants to catch up with the pace of the Buick GL8, it needs to make more efforts in interior design and product price.