Editor-in-Chief | Zhong Kun
Author | Hulu Man
Edit | Chen Shuhao
Reports from car hoist circles
In the past 2021, the car ring is still full of gunpowder.
Originally thought that in the case of the epidemic has been well controlled, the car market in 2021 will tend to be calm, but car companies seem to be more willing to set off a huge wave, and no one is willing to be even half a step behind others on the new starting line.
Because of this, around the upgrading of automobile consumption and the diversification of consumer demand, the auto market in 2021 continues to stage fierce competition for you to catch up with me.
While the new forces continue to refresh various records, there are still many highlights in the traditional car companies. In particular, the MPV market, which has been left behind by the sedan and SUV sectors for many years, finally ushered in an outbreak in this year.
The emergence of new MPV such as Jiahua, Sena, and Kustu has made the MPV market continue to rise in popularity on the one hand, and the competition in the MPV market has become white-hot on the other hand.
And for several veterans who have been fighting in the market for many years, can they withstand the strong offensive of this wave of new cars?
Just on December 30, Ai Lishen from Dongfeng Honda ushered in a new listing, the official guidance price of the new car is 279,800-331,800 yuan, and a total of 4 configuration models are launched. This listing makes the new Alexand the new car in the MPV market in 2021.
But what is more concerned about the outside world is whether the new car can stage a grand finale?
Standing still or keeping going?
As Honda's flagship MPV model mass-produced in China, Dongfeng Honda's positioning is higher than that of the Odyssey, so it is also larger than the Odyssey in terms of size.
Because of this, since the listing of Dongfeng Honda Alishen, it has catered well to the rapid development of the economy over the years and met a large number of people with business reception needs.
After years of precipitation in the market, Alishen has firmly occupied a place in the MPV market. In terms of sales, Alissen has also been at the top of the Japanese MPV market.
Logically, the average monthly sales of 5,000+ is already quite good for this 300,000-level MPV, and it can also make many consumers pay without upgrading. However, the times are changing, and the needs of consumers are also changing, which also puts forward higher requirements for market veterans such as Alisson.
At present, if a new car can not bring users some intelligent equipment, can not bring some quality improvement, then this new car will most likely be abandoned by consumers and the market.
At the same time, with the liberalization of the three-child policy, the number of private users of MPV has increased, and further strengthening the attributes of home has become a thorny problem faced by more MPVs.
In order to cater to this trend, the new Alexand has carried out more than 40 upgrades in terms of appearance, interior, technology and other aspects, so that the classic can continue to advance, in line with more private users for MPV need high quality demands.
First of all, in terms of styling design, the front face of the new car adopts a newly designed large-sized mesh, which caters to consumers' demands that MPVs should have a big mouth. Not only that, the new car is also equipped with a new LED headlight, with a large size in the net, the temperament of the whole car is in place, and the appearance value is upgraded by a grade compared to before the redesign.
Secondly, it is also more representative of catering to the needs of users that the new car has been greatly improved in configuration, covering many aspects such as technology, safety, and quality.
For example, the new car adopts a new 10.1-inch floating smart screen, equipped with Honda's latest Honda CONNECT 3.0 intelligent guidance interconnection system, which not only adds a number of functions to make the car machine better, but also supports OTA upgrades, which can bring new experiences to users at any time.
In order to further create a technological atmosphere, the new Alexand has also added wireless charging, while the SBW push-button electronic shift mechanism not only reduces the space occupied by the front center, but also makes driving easier.
The sense of premium has always been an important aspect of Alexon's pleasing to users, and this has been further strengthened on the new Alexand. For example, the new car has added a red and white interior, which enhances the texture of the interior, and the large area of diamond-shaped leather on the door panel is more noble.
In addition, in order to take care of the dads, the new Alexand also provides many personalized configurations such as foot-sensing electric tailgates and reservation locks. In this way, this MPV has advanced in intelligence, technology, quality, and more intense in household attributes.
Best for families
Why the new Alexandria?
If the improvement in smart technology and quality only brings more household attributes to the new Alishen, then what can really make more private consumers pay for it must be the place that can directly hit their pain points.
Which pain points are the most concerned by consumers?
If you're a private consumer, you must think first and foremost about security, followed by economics. Security is about being responsible for your family, and economics is about saving family expenses.
In terms of safety, the new Alexand is equipped with Honda SENSING "Safety Super Sense" system, which includes ACC active cruise control system with LSF low-speed following function, CMBS collision mitigation braking system, FCW pre-collision warning system, LKAS lane keeping assist system, RDM lane offset suppression system, LDW lane offset warning system and TSR traffic sign intelligent identification system, and also added CTM rearview dynamic reminder function.
It is not difficult to find that the new Alexand has been fully equipped with safety, which is quite generous for an MPV that can carry more life.
In terms of economy, the new Alexand is equipped with Honda's third-generation i-MMD hybrid system as standard, in which the 2.0L engine has a maximum power of 107 kW and a maximum torque of 175 Nm. The maximum power of the drive motor is 135 kW and the maximum torque is 315 Nm. With the blessing of this hybrid system, the new car can seamlessly switch between pure electric, hybrid and direct engine modes, which can bring a smooth experience that fuel MPV cannot bring.
Thanks to the hybrid system, the new Alexand can be described as low as 6.17L in the 100 km comprehensive fuel consumption under the WLTC conditions, which can be described as the best in the same class. This also makes the new car can travel up to 900 kilometers of mileage when it is filled with a tank of fuel, which not only reduces the frequency of refueling, but also saves a lot of money for users.
Not only that, not long ago, in the "2021 China Automobile Retention Rate Research Report" released by J.D.Power, AliShen was significantly ahead of other competitors with a three-year retention rate of 69.8%. It can be said that the ultra-high retention rate not only reflects the excellence of Alishen in quality, but also confirms the user's recognition of Alisheng.
At the same time, the higher retention rate for users can also be regarded as a disguised saving of a lot of money. After all, when Alexon's users change cars after many years, Alexand can also sell at a higher price than the same level, so that users can buy without loss.
Write at the end
In the MPV market in 2021, under the emergence of a number of new models, the MPV market has become more and more competitive. As Honda's flagship model mass-produced in China, as a market veteran, Arison also knows how to keep pace with the times.
Behind this, whether it is the advancement from the appearance to the interior, or the improvement of safety, or the blessing of the whole series of hybrids, it is actually Dongfeng Honda's review of the situation and captures the real needs of consumers and users.
In 2021, "around the user" has become the main tone, but there are not many models and car companies that can really implement and benefit consumers. The new Alexand can be said to be a model of what is said and done. The product is quite competitive, and the new Alexand is bound to go further in the MPV market in 2022.
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