Recently, I talked to many young people born around 1990 about car brands, and found that no matter what cars young people talk about, there will always be a brand that they mention and regard as a dream brand, and this brand is Mercedes-Benz.
There are many reasons to love Mercedes-Benz, the appearance of Mercedes-Benz cars is generally high, the interior is luxurious enough, the most critical thing is brand power, buy everyone's Mercedes-Benz home, everyone knows that you are mixed well enough. Mercedes-Benz's potential customer group is undoubtedly the largest of all, young people or older generation of consumers, rich to buy Mercedes-Benz, regardless of the product strength, that a shining trident star LOGO is enough.
When it comes to product power, an old media person said that Mercedes-Benz has no bottom line. This old media selling fuel treasure every year at the Guangzhou Auto Show to make a fuss, last year's angry Nissan, this year's frenzied Mercedes-Benz, although there is a suspicion of sensationalism, but this year is indeed justified, "more than 300,000 Mercedes-Benz is actually equipped with a 1.5T engine", saying a lot of consumers' voices.
What makes Mercedes-Benz fearless is the favor of consumers. To be reasonable, whether it is the 1.3T engine used on the Beijing Mercedes-Benz A-Class or the 1.5T engine used in the Beijing Mercedes-Benz C-Class, the performance displayed in the car after this level of tuning by the Mercedes-Benz engineer is actually good, but it costs three or four hundred thousand to buy something that can be bought by more than one hundred thousand. (Mercedes-Benz's 1.3T engine was jointly developed and used with Nissan Renault.)
The engine is the easiest to see, and of course there are many more. The old man who has been in the car circle for many years seems to generally not take Beijing Benz as the first choice when buying a car, of course, there are reasons why the small editors in the car circle are not highly paid, but more because everyone knows some rumors about Beijing Benz can only understand the ineffable rumors.
In 2019, there was a female owner sitting on the hood of the Mercedes-Benz car he had just bought to defend his rights, and everyone's attention was generally on the behavior of the local Mercedes-Benz dealership and the bankruptcy of the female owner's company later, and few people would think about why a Mercedes-Benz with five or six hundred thousand would leak oil as soon as it opened a 4S store. Such a thing is not an isolated case, according to the Report of Zhongxin Jingwei, in June 2018, the Mercedes-Benz car parked by Mr. Lu, the owner of shanghai Mercedes-Benz, parked in the underground garage of the community spontaneously combusted, and the Shanghai Jing'an District Public Security Fire Department determined that the ignition point was the battery in the engine compartment of the vehicle, and the fire started due to battery failure.
Oil leakage can be big or small, but since it has appeared many times, it is certainly not the owner's problem, and naturally the quality control of Beijing Benz needs to pay more attention. In the past two years, there has been less negative news about the quality of Mercedes-Benz products, it may be that Mercedes-Benz's product quality control has been greatly improved in the past two years, and it may also be that Mercedes-Benz, which has a lot of money, has finally found the password to control traffic.
In fact, we can only make some suggestions about Mercedes-Benz products, after all, the Mercedes-Benz brand is the dream of many young people, and it is no big problem to rush for the dream of life. But Mercedes-Benz's approach to some things, I don't know if the brand is stupid or bad.
A while ago, there was a lot of talk about three squirrels using "Mimi-Eye" models a few years ago. Whether this advertisement taken a few years ago is really in the connotation of the Chinese people I don't know, but we Chinese consumers for squinting this insult to China rubbing edge ball is definitely deeply disgusted, a little bit of normal brain circuit knows that this is the red line can not be touched, the result of Mercedes-Benz every two days rubbed a wave of hot spots, a squinting advertisement immediately came.
In good conscience, this may be a good advertisement that Mercedes-Benz has planned for a long time, and it cannot be said that it is connotative, because Mercedes-Benz's new GLS four-door coupe is also this squinting shape.
We who do this line of work must know that an advertisement needs to go through many links such as project establishment, implementation, review, modification, etc., which may have been filmed two or three months ago, but the problem is that there are just three squirrels, which is the most sensitive time for the Chinese people, and this time to send this kind of advertisement can only explain one thing, Mercedes-Benz does not take Chinese consumers seriously.
Is the Mercedes brand big, bigger than Rolls-Royce? Before Rolls-Royce invited the Internet celebrity to be the spokesperson, the result was the unanimous opposition of the owners, and as a result, the people withdrew the advertisement on the same day, and also issued an apology statement, and the posture was simply not like the top luxury brand. There is also Infiniti QX60, invited Wang Lihong as a spokesperson, back to the shortest endorsement in history, essentially because of the emphasis on Chinese consumer groups.
Write at the end
The gold cup and silver cup are not as good as the consumer's reputation, and this old saying is the most reasonable no matter what industry or era it is placed in. Mercedes-Benz brand is large, there are good technology, there are countless potential users, from a business point of view, this is a very successful brand, but if you look at Mercedes-Benz as a person, the character of this person is debatable. Perhaps those consumers who have made up their minds to buy Mercedes-Benz have long been mentally prepared to accept everything about Mercedes-Benz.
Perhaps those consumers who have made up their minds to buy Mercedes-Benz are also mentally prepared to accept the good and bad of Mercedes-Benz. It's just that sometimes give others more respect to win the respect of others, don't win sales, but lose the respect of Chinese consumers.
*Some of the pictures come from the Internet, if there is infringement, please contact to delete