Volkswagen models have always had good sales in the domestic market, and Langyi, Passat and Tiguan L are all models that we are familiar with. In the compact car market, in addition to Langyi, Volkswagen also has Bora and Sagitar, although there is a brand distinction between north and south Volkswagen, but only the sales volume of the hanging Volkswagen logo will naturally not be bad. We often hear that the public is advanced, and the public understands the needs of Chinese consumers. Compared with Langyi and Bora, Sagitar has attracted the attention of Chinese consumers, with a single monthly sales of 20,987 units in November, always at the forefront of the market segment.
The reason why Sagitar's car has been able to gain high sales is that its price is the key to attracting consumers. At present, the price range of the 2021 models on sale is 135,900-165,900 yuan, the overall price positioning level can be accepted by consumers, and there is a 22,000 yuan discount in the terminal market, and the price of the entry naked car after the discount is only 113,900 yuan (subject to the actual quotation). In addition, Sagitar's interior space, hardware foundation, including the functional configuration in the car, these are the reasons to persuade consumers to place orders.
The shape of volkswagens always gives people a sense of uniformity, compared with the Civic, Axela and other models that focus on young sports, Sagitar's appearance is easier to please middle-aged consumer groups. The forward grille adopts the upper and lower bite design, compared with Langyi and Bora, the chrome elements of the front face of Sagitar are more abundant, and visually give people a visual sense of small Passat and Magotan. The design of the light group is relatively simple, but the whole series is equipped with LED near and far integrated headlights, and with the effect of lenses; LED daytime running lights, halogen front fog lights, including 10 color atmosphere lights in the car are available, and also provide welcome lights, headlight induction options, which is also the embodiment of the sense of high-grade.
Coming to the car, sagitar's interior is not novel, let alone have any sense of design, and the family-style design concept can make people recognize the public at a glance. The dashboard is a combination of LCD screens, which can display more functions; the central control screen in addition to the top model is 9.2 inches, the rest of the versions are 8 inches, built-in car networking, voice assistant, but also support Apple CarPlay, Baidu CarLife mobile phone interconnection function; but the whole series of models do not have the function of remote upgrade, the later system upgrade needs to go to the after-sales solution. The air conditioning system uses a physical knob and a touch panel, which is also relatively easy to use. Most of the interior materials are rigid plastic, but the door armrests and seats are wrapped in leather, and the steering wheel is all made of leather, which is worth learning from competitors.
Although the Sagitar market is positioned as a compact car, the rear seating space undoubtedly brings a cross-level level. The length, width and height of the body are 4753/1800/1462mm, and the wheelbase is 2731mm. The 183cm tall experiencer sits in the back row with 2 punches in legroom and 3-4 fingers in head space; the middle floor has a higher bulge, and the passenger comfort in the middle is not as good as on both sides. The roof panoramic sunroof is standard throughout the series and provides passengers with a clearer view. In addition, fatigue reminder, rear parking radar, reversing image, cruise control, automatic parking, keyless entry, exterior mirror folding and other functions are also standard in the whole series, the only drawback is that the driver assistance system is not perfect.
In terms of power, the Volkswagen Sagittarius currently on sale offers two engines, 1.2T and 1.4T, while the 1.5T will appear on the 2023 model. 1.2T maximum power 85kW, maximum torque 175N·m, power output of 116 horses, providing 5-speed manual and 7-speed dual-clutch options; from the power data, it can be seen that this set of powertrain is more suitable for home transportation, the power demand is not high for users. The 1.4T+7-gear dual clutch is also applied to the larger Passat, Magotan, and Tanyue, 110kW/250N·m, 150 horsepower, and the official nominal of zero hundred acceleration on Sagittarius only takes 8.7 seconds, and the power reserve is more substantial. The suspension adopts the front McPherson rear multi-link independent suspension, while taking into account the comfort, the suspension shock absorption has a certain toughness, will not give people a soft to the end feeling. NeDC's comprehensive fuel consumption is 5.3L ~ 5.6L, and the average fuel consumption in the city is around 7L, requiring the use of No. 95 gasoline.
When it comes to family cars, Volkswagen clearly has its own way of understanding it. The budget is not much to choose between Langyi and Bora, and the budget is not enough to reach mid-size cars such as Passat and Maiteng, and the interior space of the Sagittarius A+ class is full enough, supplemented by a large preferential margin, which alone can attract the attention of consumers. What are your views on this?