A few days ago, the Association of Passenger Transporters released the sales data for November 2021, of which the sales volume of the Lynk & Co 09 was 1215 vehicles, accounting for 4.86% of the sales of Lynk & Co, ranking 149th in SUV sales. It should be known that the sales of the highlander in the same level reached 10,386 vehicles that month. This car, which has been praised by many car critics for its solid chassis, good power, and domestic ceiling, why is it not called a seat, what is the difference? Let's analyze it together.
Selling point one: the interior and configuration are far better than the joint venture brand
The Lynk & Co brand has always been good at creating a sense of luxury, and such a design has been played to the fullest in Lynk & Co 09. Like other products of the Lynk & Co family, the interior of the 09 is also matched with a variety of materials, the chrome and knurled decorations on the buttons are also exquisite, and the whole cabin atmosphere is high-class and refined. In terms of configuration, Lynk & Co 09 did not disappoint, the whole series is equipped with a 360 ° panoramic image system, a 180 ° transparent chassis system, HWA highway assist system, AEB active emergency braking system (with pedestrian recognition) and other configurations, which can be said to be quite luxurious.
Selling point two: the quality of driving control is very high
Lynk & Co 09 provides two kinds of powertrains, namely MHEV version and PHEV version, of which the MHEV version feels very easy to drive, the throttle adjustment is also very linear, the 254 horsepower to drive more than 2 tons of body effortlessly, the gearbox shift logic is mainly smooth. The actual experience of the PHEV version, brisk and soothing, from the start to the follow-up acceleration, the whole throttle feeling is light and light, very sensitive, but it will not be surprised at first, the overall driving power is indeed abundant.
In addition, in terms of chassis tuning, the Lynk & Co 09 series is standard with front double wishbone independent suspension and rear integrated multi-link independent suspension, of which aluminum components account for 48%, simply put, compared with the McPherson type front suspension commonly used within 300,000 yuan, double wishbond and multi-link front suspension, more accurate control, quieter driving.
Having said the selling point, let's talk about its groove point.
Groove one: The controversial front face shape
As a flagship SUV model, other competing models are mainly in a dignified and stable style, although not brilliant but there is nothing wrong with it. Objectively speaking, this design can indeed attract a group of friends who pursue personality, but many people think that the front face is too strong, and it will take a while to be accepted by consumers.
Slot three: insufficient brand influence
Although the Lynk & Co brand is backed by Volvo, it is not Volvo after all. In the 300,000-level medium and large SUV market, consumers often pay more attention to brand influence, so when Lynk & Co 09 meets models such as Highlander, Volkswagen Tuon, Buick Encore Banner, etc., once there is no absolute advantage in price, it is reasonable that sales are not good.
Summary: Lynk & Co 09 has done a very generous job in terms of three major pieces and interior configuration, but the lack of brand, appearance and price does affect consumers' purchase decisions. If Lynk & Co 09 can adjust the price and strengthen its cost performance, perhaps it will win the title of 2021 Tencent Auto [National God Car]. What are your thoughts on this?