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The Changan UNI-K, which has a starting price of less than 150,000, why can't it sell the Honda CR-V?

As the saying goes, there are birds in the forest, and in the automotive industry, as long as it is long enough, any car can be seen.

There are listed that are popular for many years as always, there are highly questioned but surprising people with strength, and there are also many highly anticipated new products, but high and low. There is also a kind of car, the appearance is outstanding, the configuration is rich, the sales are good, but there is still a certain distance from the explosion, and today we want to say that it is such a car.

There has never been a shortage of amazing products in the car market, and if you want to say that the most of the annual models, in 2021, it is probably Changan's UNI-K. Some people say that a new car has just been listed, and it is not necessary to draw conclusions so early. Although UNI-K is a regular customer in the recommended models of the car, it has to be admitted that there is a gap between the sales volume of this car and the expectations. After all, this is a start-up SUV that only sells for 145,900, and is equipped with an 8AT gearbox, positioning itself as a mid-size SUV.

To say, the cost performance is higher than the Honda CR-V, and the compact CR-V starts at 169,800. But CR-V sales are higher than UNI-K.

The Changan UNI-K, which has a starting price of less than 150,000, why can't it sell the Honda CR-V?

Indeed, Changan UNI-K is not no one to buy, but there is still some gap with the expected data, but the sales volume is the most able to prove that a car is not hot evidence, from the current existing data, UNI-K in the past six months, sales have always been maintained at 3k vehicles, so far failed to break through the seven thousand mark. This data is not linked to the hot and explosive models. If you give a threshold for the explosion, at least there must be a monthly sales of more than 10,000 data.

Reasonable prediction, for this kind of domestic high-end, if you miss the heat of just listing, it is more difficult to turn over in the follow-up. Therefore, it is impossible to say that there is no regret, after all, the car is indeed a high-end car, and there should be some, but it is always a bad fire.

The Changan UNI-K, which has a starting price of less than 150,000, why can't it sell the Honda CR-V?

Let me analyze today the bottleneck that Changan UNI-K is currently facing.

some:

Face value

Changan UNI-K's appearance, if you can score, I would like to give it 9 points. The main plus of the appearance is the originality, especially the borderless grille, the internal diamond check design, with the sharp headlight group on both sides, and the fog lights below, the recognition is extremely high, with the sci-fi and futuristic sense that traditional fuel vehicles do not have, the hidden door handle is also the finishing touch, plus the rounded and full body and large-size wheels, the whole vehicle has a strong sports atmosphere, fashion and refinement. The key is that this set of design languages is basically Changan original, leading the trend, which can not be described as unsuccessful.

The Changan UNI-K, which has a starting price of less than 150,000, why can't it sell the Honda CR-V?

Interior

At a glance, it seems that it has also engaged in a double screen, but in fact, UNI-K's LCD dashboard is four-in-one, tire pressure, speed, navigation, speed and other information are displayed through the designated screen, the center console shape is simple and generous, but the chrome trim and the use of various materials such as air conditioning outlets and piano paint panels make the overall sense of layering rich and the visual effect more outstanding. The design of the gear rod area is also very reasonable, the use of space is excellent, the storage space is more, the knob design and the yacht-style gear rod are in place for the creation of the sense of grade, and the visual effect is not lost to some joint venture cars of 200,000 or 300,000.

impetus

Power can be said to be another major weapon of the UNI-K series, and compared to the eye-catching appearance, it is obvious that the core power system is the key to winning. At this point, UNI-K does have the potential of a blockbuster, the combination of blue whale engine and Aisin transmission, the entry-level model has 2.0T/233 horsepower, with the Aisin 8AT, the maximum power is 171kW, the peak torque is 390 Nm, the book data is excellent, the power is abundant, and it brings an excellent driving experience.

The Changan UNI-K, which has a starting price of less than 150,000, why can't it sell the Honda CR-V?

Aisin 8AT

I have to admit that in the processing of the gearbox, Changan is very intelligent, if UNI-K is equipped with a wet double clutch, it will definitely not cause such a sensation and heat, Aisin 8AT is a great plus. Dispel consumers' concerns about the failure of domestic car transmissions, stable and reliable, with the Blue Whale engine, bringing the driving quality of 200,000+ joint venture models.

disposition

Configuration has always been the advantage of domestic cars, in the UNI-K, the main domestic high-end model, naturally will not be stingy, safety is not to say, auxiliary configuration level, as well as 360-degree panoramic image, full speed adaptive cruise, automatic parking, steep slope slow down, panoramic sunroof, keyless start and entry, remote start, hidden door handle, 12.3-inch LCD touch screen with Car Networking and OTA upgrade, the whole series equipped with Sony audio, LED headlights, etc., the entry is high-end, comfort and convenience are guaranteed.

Looking at it, where are its limitations? In addition to the low degree of consumer recognition of domestic high-end cars compared with joint venture cars, UNI-K has three limitations.

The Changan UNI-K, which has a starting price of less than 150,000, why can't it sell the Honda CR-V?

1, the brand independence is not strong, the car logo is indeed not up to the grade

The difference between Changan and Geely and Great Wall is that the UNI series is currently only a new series model as a brand, rather than an independent high-end sub-brand. Compared with Lynk & Co and WEY, the independence of the UNI series is not strong, and it shares a V-shaped car logo with Changan's model products, and the national degree is there, but the long-term perspective of the high-end models of the UNI series is not conducive to the creation of a sense of grade.

2, the value of the face is not like the epoch-making gap of Gaohe, and the attraction is limited

Face value is the weapon of UNI-K, but did not jump out of the existing car framework of fuel vehicles and even new energy vehicles, in this regard, Gaohe Automobile is a typical success, the appearance design alone has epoch-making significance, even if you can't afford it, that set of design language also has a different attraction to consumers. The UNI-K value is high, but the gap between it and Gaohe automobile is also obvious.

The Changan UNI-K, which has a starting price of less than 150,000, why can't it sell the Honda CR-V?

3, this car does not have a label a bit like the star, where is the memory point?

In fact, if you think about it, many best-selling models are sometimes not how competitive they are, but the models have more memories. For example, nissan large sofas, such as Volkswagen premium. The UNI-K car is really good, but some lack of memory points, the appearance is beautiful enough, the interior is not bad, and the power is strong enough, but then what? It's like a star, and the car is a good car, but there is no way out, because there is no memory point.

To sum up, objectively speaking, UNI-K cars are indeed good, and what limits it may be a problem that manufacturers should think about. But if you have a budget of around 150,000, UNI-K must be on the recommended list.

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