Since the Tesla brand entered China in 2014, it has established a nationwide sales channel and charging network, actively promoted the informatization cooperation of the automotive industry, and gradually received support from the policy. Tesla's position in electric vehicles, just like Apple's status in mobile phones, scolds people to buy more people, we just say that we can't believe it! Tesla's status as the elder of the new energy automobile industry is difficult for domestic car brands to shake in the short term.
There is a reason why domestic electric vehicles are better than Tesla, part of which is lost in products and partly in brands. The market always rewards the first movers. Many consumers have witnessed the process of Tesla from weak to strong, and the market has gradually accepted and expanded rapidly. And domestic electric vehicle companies started relatively late, like Weilai, Xiaopeng and other new car-making forces more or less grew up in the shadow of Tesla, at this time the electric vehicle market user mind has been absolutely occupied by the Tesla brand, marketing professional or professional people know how important it is for the brand to occupy the user's mind.
Moreover, behind Tesla is the world's most powerful capital group, and the resources they can mobilize are completely incomparable to those in China. Tesla industry chain, Tesla can be global procurement, which can not be compared with domestic companies. In the market, Tesla is facing the global market, especially the world's major developed country markets, Tesla sales in these countries without any barriers. Most of the domestic cars can only face the domestic market.
Technically, Tesla, as the leader of electric vehicles in this era, has entered the market to take the lead, has strong technical capabilities in endurance, power, automatic driving and vehicle OTA, and has sold electric vehicles in the world, becoming the absolute leader in the electric era.
Not only domestic brands, but also many traditional luxury brands with a century-old history can only watch Tesla make money in this field for the time being. Now not only domestic electric vehicles can not do it, but also traditional international large-scale car companies can't do it, and even traditional international large-scale fuel vehicles can't do it quickly
Finally, Tesla's domestic and foreign prices are basically the same, and the imported ones are always more expensive than domestic ones, and they have won many car companies with this! Because Tesla does not have a variety of sales routines, including insurance routines, because Tesla's marketing fees are extremely low, in contrast to other luxury brands, mark-ups, all kinds of small routines! Tesla car prices change with the cost of change, and the price reduction has not been reduced, people are not stupid, there are rod scales in their hearts. These means have won it the favor of too many people!
Conclusion: Domestic electric vehicles are not unable to do Tesla, but need time to do Tesla. In the past few years, the state wanted to encourage the growth of domestic electric vehicles, and the financial departments at all levels from the state to the local government allocated funds to encourage the growth of domestic electric vehicle enterprises, which indeed led to a wave of domestic enterprises defrauding subsidy fees. However, with the rapid growth of Weilai Automobile and Xiaopeng Automobile, there are already more than ten new energy vehicle brands on the surface, but there are still new brands entering the track. In the past two years, domestic new energy has indeed made great progress.
The next few years will be the time for major brands to accelerate their offline layout. Only by completing the offline layout as soon as possible can we promote sales and increase operating income. How to expand the market quickly and accurately will become a key factor affecting the development of the brand. But there is still a long way to go to break Tesla's sales lead.