In 2021, the competition of new energy vehicle companies can be said to be intensifying, not only a lot of new models have emerged on the market, but also there have been certain changes in the ranking pattern of car companies, such as Weilai, Xiaopeng and Ideal, which we are most familiar with, these three new forces car manufacturers have been active from the first stage of domestic new energy vehicles to the present, and consumers have also divided them into "Wei Xiaoli" rankings according to sales. However, this year, the situation has changed somewhat, and "Wei Xiaoli" does not correctly reflect the sales ranking order between them.
Weilai Automobile's deliveries in December were 10,489 units, down 3.6% month-on-month, but the cumulative delivery volume has reached 91,429 units this year, ranking second. Since the establishment of NIO, the delivery volume has been growing steadily every year, with a cumulative delivery of only 43,000 units last year, and this year it went directly to 91,000 units, an increase of more than 100% year-on-year. WEILAI has always set the brand on the same level as BBA, and the identity of the new force makes it free from the burden of traditional car companies for many years. By creating a good brand value, consumers have a view of Weilai. For example, in terms of service, let consumers feel that buying a car is not a hammer deal, but in a "make friends" way, from buying a car, using a car, selling a car and other links can feel weilai's meticulous service.
In terms of products, NIO ET7 will be delivered in the first quarter of this year, and at the same time, the starting price of a new medium-sized sedan ET5,328,000 yuan will be released at NIO DAY in 2021, which further reduces the threshold for buying NIO. It is believed that in 2022, with the blessing of two new cars, ET5 and ET7, Weilai's sales are expected to return to the top position of the new forces.
2021 is undoubtedly a bumper year for Xiaopeng Motors, with 16,000 vehicles delivered in December, ranking first in the list of new forces. Since the beginning of this year, the cumulative delivery volume has reached 98,000 units, compared with 27,000 units last year, a 263% year-on-year increase, which is even more exaggerated than Weilai.
Among them, P7 is still the main output point of the brand, with 7459 deliveries in December, and the wide price range allows it to further expand the audience for consumers of different budgets. At the same time, the P5 launched this year has been sought after, with 5,030 units delivered in December, and with the further release of production capacity in 2022, it is likely that it will only be a matter of time before the P5 surpasses the P7.
The reason why Xiaopeng can make such a substantial progress this year is mainly because the product line is more abundant, the price has become more reasonable, and it is natural to get more support from the market. In addition, it is reported that the G9 released by Xiaopeng at the Guangzhou Auto Show will also be delivered in the third quarter of this year, which is undoubtedly to further strengthen Xiaopeng's competitiveness in the market.
Ideal Cars ranked second with 14,087 units delivered in December, up 130% year-on-year and 4.5% month-on-month. Since the beginning of this year, the cumulative delivery volume has been 90,491 vehicles, ranking third.
Although the ideal annual delivery volume ranks last, this does not mean that its performance this year is worse than that of Xiaopeng and Weilai, after all, it is not easy to rely only on the ideal ONE car to achieve this degree. What's more, the ideal ONE is the only model in the current new force camp with a monthly delivery volume of more than 10,000, and the gold content of this achievement is also not low.
In addition, the second model of the ideal ONE X01 will also be released in the second quarter of this year, and deliveries will begin in the third quarter, and the powertrain will also be driven by extended ranges.
summary
Judging from this year, the pattern of "Wei Xiaoli" can be said to have been completely rewritten, and Xiaopeng has become the "pin crown" in the new forces. Of course, this is just the beginning, I believe that with the introduction of more models in the future, this ranking is expected to be subverted again, and even the top three are not Weilai, Xiaopeng and Ideal.