The progress of domestic car brands in the past two years is absolutely rapid, especially several independent car companies such as Great Wall, Roewe, Changan, Geely, etc., which can be said to have played a good reputation in the market.
Although the strength of the domestic brand has become stronger, but there is still a relatively large gap compared with the old joint venture car companies, especially in terms of retention rate and fuel consumption, the joint venture model is often more excellent, and many old joint venture models will often be inherited, like Tiguan, Honda CRV, Toyota Highlander and other models, are after many years of market testing to go to the altar, but domestic cars often appear "short-lived" situation, such as today we want to say Weipai VV7, This is a typical example.
Wei Pai created by the Great Wall at that time, in the market can be said to have set off a very big movement, after all, Wei Pai is the first domestic luxury brand, and its Wei Pai VV7 is the first model carefully developed by the family, VV7 was put on the altar by the Chinese people at the beginning of the listing, the hot sales of new cars made many old film joint venture models very red, and the Great Wall with the sub-brand Wei Pai, but in the market to play a higher authority, but only a few years have passed, this car has already fallen to the altar, It is even facing the situation of suspension of production.
Weipai VV7 in the scenery, but can get a monthly sales of more than 20,000 vehicles report card, but now, this car has almost no fame, in November the new car only sold 28 results, the Great Wall for this brand is also completely lost confidence, now the car sales list has not been able to find Wei Pai's data, it can be seen that now Wei Pai to create models, almost all end in dismal sales, the family saw the dismal data, but also feel that there is no need to publish sales.
From the domestic luxury car sought after by everyone to the current no one cares, why did weipai VV7 not continue the scenery of new cars on the market? First of all, we have to know that the Weipai VV7 car, in the design can indeed give consumers the visual sense of the first model, the powerful visual impact of the whole vehicle, is to capture the hearts of many young consumers, in addition, in the technology configuration, the whole vehicle is also far ahead of the same level of joint venture models, many luxury configurations we can only see in the 500,000 models, so the original VV7 was successful in a short period of time.
However, if Weipai VV7 is really too good food quality, strength is very strong, then it will not fall in the market, after 1/2 years of market inspection, this car has been more critical of the voice, the new car in the car quality network has been criticized, such as the sunroof abnormal sound, the steering wheel when the abnormal sound, the engine seriously burned oil, the gearbox setback and other issues are common options for the type of complaints, and the retention rate of the whole vehicle is very poor, many owners want to sell this car, it is still very difficult.
As a domestic high-end SUV model, today's Weipai VV7 is called by many people as "not in the use of the model", the early family invested a lot of energy to market, the publicity everywhere, let it experience a short period of glory, but really wait until after the market test, the whole vehicle has no core competitiveness to speak of, now the new car can hardly turn over, and the family's current focus is on the tank series model, but will the tank series be the same as the Wei Pai? This is still a worrying problem, we have to know, the rise of a brand, absolutely can not rely on marketing alone, rely on heat to attract consumers' attention, the family must have excellent core technology, the promotion of the three major pieces is the fundamental, for Wei Pai VV7, how do you see it?