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Car 300: from 540,000 all the way down to 150,000, once sold more than 10,000 a month, and now fell another 30,000 are no one

Once upon a time, the JEEP brand carried the dreams of many people, whether it was the Grand Cherokee or the Wranglers were very sought after, but before it was only sold in imports, the price discouraged most people.

So when JEEP launched its own domestic model and significantly reduced the price, it quickly gained extremely high sales, and this car is jeep free light.

Car 300: from 540,000 all the way down to 150,000, once sold more than 10,000 a month, and now fell another 30,000 are no one

The original price of free light was as high as 540,000, and after domestic production, the price directly dropped to 229,800-31.58 million yuan, which made the sales volume of free light month once remain above 10,000 units.

However, with the increasing number of opponents, the sales of free light have deteriorated, and now it has fallen to the bottom, from the sales data of the car 300 used car APP, the free light only sold 190 units in October.

Car 300: from 540,000 all the way down to 150,000, once sold more than 10,000 a month, and now fell another 30,000 are no one

Free light has been facing difficulties for a long time, the terminal still has 30,000-40,000 concessions, the price has already fallen below 150,000, but the sales have not been saved, is this car really going to failure?

Car 300: from 540,000 all the way down to 150,000, once sold more than 10,000 a month, and now fell another 30,000 are no one

The free-light shape is very characteristic of the JEEP family, highly recognizable, and the 7-hole grille at the front of the car is quite classic. The lines on the sides are relatively stiff and straight, and the raised wheel eyebrows and the recessed design at the bottom of the door also create a full sense of muscle.

Car 300: from 540,000 all the way down to 150,000, once sold more than 10,000 a month, and now fell another 30,000 are no one

The vehicle size is 4669/1865/1691mm, the wheelbase is 2707mm, which is larger than the compact CRV and other cars, and the general family use is basically able to meet.

The vertical strip light source of the taillights is very personal, with the silver decoration at the bottom and the flat exhaust tail throat on both sides, making the overall appearance more harmonious and layered.

Car 300: from 540,000 all the way down to 150,000, once sold more than 10,000 a month, and now fell another 30,000 are no one

The exterior still retains the hard temperament of the JEEP brand, the interior has not changed much over the years, and the overall design is too rough, and there is not much sense of design to speak of.

At the moment when we pay attention to the sense of quality and grade, it is undoubtedly unlikable. The central control screen is also a very simple and conventional embedded design, and the physical buttons look a little old-fashioned.

Car 300: from 540,000 all the way down to 150,000, once sold more than 10,000 a month, and now fell another 30,000 are no one

The free light series comes standard with a 7-inch LCD instrument, 8.4-inch touch screen, openable panoramic sunroof, keyless key system, leather seats, and leather steering wheel.

The high-end also comes with parallel assist, lane departure warning, lane keeping assist, active braking, full-speed adaptive cruise, reversing side warning, remote start and steep slope mitigation, as well as switching between three different driving modes of sports/off-road/snow.

Car 300: from 540,000 all the way down to 150,000, once sold more than 10,000 a month, and now fell another 30,000 are no one

The Free Light is powered by a 2.0-liter naturally aspirated engine with a maximum power of 109 kW and a peak torque of 190 Nm, while the latter has a maximum power of 172 kW and 195 kW, with a peak torque of 350 Nm and 400 Nm. It is mated to a 9AT transmission and is available on some models with a 4WD system.

Overall, the product performance of free light can only be said to be decent, although the appearance is tough, but the interior is relatively slow, and there has been no major change in so many years, the freshness is insufficient, and the manufacturer does not have much sincerity.

Car 300: from 540,000 all the way down to 150,000, once sold more than 10,000 a month, and now fell another 30,000 are no one

In addition, in recent years, the overall reputation of JEEP in China is not optimistic, poor quality control, quality protection is countless, and free light has broken out of the throttle incident. Relying solely on feelings and relying on marketing seems to be difficult to support a brand's long-term progress.

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