On January 1, "Toyota's global flagship MPV" Xena was fully delivered to users. At GAC Toyota's special stores across the country, wonderful activities surprised consumers.
A lively delivery ceremony
Officially opened the "Xena Time"
Making life more ritualistic can inspire a greater sense of happiness. Since Xena was listed for love on October 30, the majority of users are eagerly looking forward to the arrival of new cars, in order to live up to the love of every user, it is the New Year's Day holiday, Xena arrived as scheduled. In some special sales and service stores of GAC Toyota in the country, a grand user delivery ceremony was held, and the event attracted a large number of media, car owners and consumers to attend.
On the same day, special stores around the world, through the warm delivery scene layout, showed the special store's emphasis on the user delivery ceremony. During the delivery session, after a series of warm-up activities such as dance performances, seed lecturers introducing the highlights of new car functions, and the unveiling of the saina real car to the store, the much-anticipated user delivery ceremony officially began. As the owner receives the car keys in the hands of the sales consultant, the atmosphere of the scene instantly ushers in a climax, which also means that Xena officially enters the user's life and opens the "Sai Na time".
Mr. Syna, who was one of the first batch of xiti new cars, shared his feelings about picking up the car: "The whole delivery ceremony was great! In fact, before that, there were already two GAC Toyota models at home, and this purchase of Sai Na was mainly to meet the needs of the whole family's happy travel. Now that we can successfully pick up the car before the Spring Festival, it also makes our family have a more reunion. ”
In addition to the delivery ceremony that detonated the whole scene, other activities are also creating a happy and pleasant "Sai Na time", such as the New Year's Day folk interactive experience, lucky draw, new car tasting, etc., in the interaction, the media also discussed the significance of Sai Na for happy travel with the first batch of car owners. At present, special stores around the world are holding xena tasting activities, and a number of New Year's thanksgiving feedback has been launched for consumers, welcome to the special store to taste and inquire.
Debut is the top stream
Entering the game is piloting
Since the opening of the pre-sale on September 21, with the product charm of the global flagship model, it has won the attention and favor of many consumers, and quickly received a positive response from the market, and the current orders continue to be hot, presenting the "Xena phenomenon" of debuting as the top stream.
In addition, in the cumulative orders of Xena, the platinum version accounted for 34%, the extreme version accounted for 25%, and the premium version accounted for 26%. In other words, more than 85% of users choose the three models with the highest prices, and the high-quality order structure fully reflects the high recognition of the charm of Xena's global flagship products, which is leading the trend of value consumption of high-end MPVs.
Core needs are well met
Create a more authentic high-end MPV
Inheriting SIENNA's successful experience over the past 24 years, XENA fully meets the expectations of users in terms of core MPV needs such as space comfort and practical convenience, and creates a more pure high-end MPV experience.
In terms of space comfort, Xena brings users top-notch spacious space, with a wheelbase of 3060mm, a length, width and height of 5165×1995×1785mm, of which the width of the car has reached the leading level of the same level. At the same time, the Xena trunk adopts a sunken design, which can expand the trunk volume to 2112L. Not only that, but the second row of Xena's electric adjustable seats with electric leg rests, heating and ventilation and other functions bring a comfortable and respectable riding experience.
In terms of practical convenience, there are a large number of intimate humanized configurations in the Sai Na car. Such as double-sided electric sliding door with kick induction function, 19 cup holders in the car, with 7-9 USB interfaces, wireless charging, Carplay, HUD system, etc., to better meet the travel needs of the digital era.
All-round value innovation
The MPV has been around ever since
Xena not only gives users a more pure high-end MPV experience, but also achieves all-round value innovation in terms of styling design, power control, safety and fuel consumption, setting off a new trend of high-end MPV.
In terms of appearance, Xena subverts the bloated image of the traditional MPV, using a car-like front face design, and the overall visual is more dynamic. In the design of the light group, Xena adopts a sharp head and tail lamp design, which is rich in layers and well-defined.
In terms of power control, Xena is equipped with a new enhanced version of the 2.5L HEV hybrid system, the system's comprehensive power is 183kW, and the fuel consumption per 100 kilometers is only 5.9L (WLTC working conditions), which takes into account the power performance and meets the fuel economy. In addition, Xena continues TNGA's characteristic low center of gravity design, and adopts front McPherson independent suspension and rear double wishbone independent suspension for a more stable and comfortable driving experience.
In terms of safety, Xena is equipped with toyota Safety Sense safety suit, which realizes quasi-L2 assisted intelligent driving. In terms of passive safety, the whole series is equipped with 9 SRS airbags as standard (the deluxe welfare version is equipped with 8 SRS airbags), and the number of airbags far exceeds the same level, and the driving safety is taken care of in an all-round way.
With its dynamic and stylish appearance, flexible and spacious space, rich and practical configuration, efficient and stable power, top safety equipment and other hard-core product strength, Xena has refreshed the high-end MPV product value standards and brought new choices of higher quality to domestic MPV users. At the same time, with the launch of Xena, the new car also forms the "three flagships" camp of GAC Toyota TNGA with Camry and Highlander, which will help ACCELERATE THE ACHIEVEMENT OF GAC TOYOTA's production and sales of millions of dollars while broadening the product matrix.