Introduction: Sold 10,000 units in 10 days of listing, with 6MT manual, the king of Honda Sports gave way to his brother?
Recently, Guangqi Honda announced its newly built compact sedan Honda type model sales results, from December 16 to the beginning of the listing to today, in just a few days, Honda type grid has achieved tens of thousands of units of sales results, this mighty offensive, grabbed the limelight of the compact car market, its brother Honda Civic also frowned, in the future, the new Honda type style may become a hot model of Gaqi Honda.
As a newly built model, in just a few days quickly hot, relying on marketing alone to do a good job of the people do not necessarily pay the bill, we go deep into the Honda model itself, in fact, there are many aspects of strength as the basis to create a market on the rise of the current sales situation.
First of all, the price is definitely the point that affects the sales volume the most, and the manufacturer guidance price of Guangqi Honda's type is 129,900 to 166,900 yuan, although this price may not be dominant compared with domestic or other joint venture brand models of the same level, but compared with Honda's own brother Honda Civic, this cost performance directly surfaced.
As a little brother of the Honda Civic, due to the years of brand brilliance, coupled with the fact that it has been paved with many generations of models, this price is relatively proud. Although the starting price is also 129,900 yuan, but this starting model is only the lowest power 1.5T engine, horsepower is only 129 horses, and the transmission is equipped with a CVT gearbox, which seems to have nothing to do with sports; then look at the Honda model, the starting price of 129,900 yuan, you can get a 1.5T high-power engine equipped with up to 182 horsepower, and a 6MT manual transmission with ultra-high track potential, I have to say that this lowest Honda type is simply the favorite of the car party.
So what kind of situation has this become, the same is the lowest match, I buy the type does not suffer losses, buy civic may become a feeling.
On the other hand, don't take the Honda style and the Honda Civic as brother models, the Civic has been backstabbed by the type, they are no longer brothers, the arrival of a new generation of Civic seems to end the civic over the years of the sports label, gentle and elegant body design, conservative power has pulled themselves out of the sports camp, and the type, although the body design language is similar to the Civic, but there are more designs for adding a sense of sport, and at the lowest match to pull the power full, so, now look, The type is precisely to grasp the weakness of the Civic to infinitely magnify its own strengths, and this backstab comes by surprise.
The new generation of Civic is indeed a big compromise for the family, and Honda still needs a car that can really be called sports in the compact sedan market, honda type grid just meets the requirements of sports cars in all aspects, from the name of Honda style, most people are unfamiliar, but retrospectively, it comes from the INTEGRA model with full sports genes, so since it is built by INTEGRA, it must be shaped to create a strength warrior that does not insult its predecessors. Now it is suddenly understood that why the lowest-equipped model should be equipped with the highest power equipped with a manual wave box, it turned out to be a tribute to the predecessors.
From this point of view, the Honda style is to succeed the Honda Civic to open a new era of flaunting sports cars, and market consumers are also catering to this, and it is only natural that the sales volume of more than 10,000 in just a few days is also a matter of course.