In recent years, many of SAIC-GM's models have fluctuated quite much in sales, and the "three-cylinder engine" is the original sin. Some of its main models use two three-cylinder engines of 1.0T/1.3T, including Buick Yinglang, Veyron, Oncora, as well as Chevrolet Cruze, Corvus and other models.
The consequence of a large number of applications of three-cylinder engine is the decline in brand reputation, sales continue to decline and terminal price loss, Buick Yinglang is a most typical example, after replacing the three-cylinder machine, sales immediately ushered in a cliff-like decline, until the return to the three-cylinder machine, sales can pick up, fortunately, now in the market has found its own rhythm.
In addition to this is Chevrolet's Corvuds. This car is definitely the pillar of Chevrolet's sales, once the monthly sales can be maintained at 20,000 + for a long time, for the Chevrolet brand has made great contributions, in the end, the people-friendly price, super high value and outstanding cost performance are the key to its success.
However, the new Kowartz, which went on sale in May 2019, was replaced by a 1.0T three-cylinder engine, matched with a 6-speed manual transmission. Later, in May 2020, Two new models were added to the market, the same with a three-cylinder engine, but it was replaced by 1.3L.
What followed was a sharp decline in Kowartz sales, and it can even be seen that this year, Kowartz only sold a few units at its worst, only sold 1199 units in November this year, and the cumulative sales of 1-11 in the first eleven months of this year were only 18268 units, which was completely incompatible with the original very popular compact family car.
Perhaps it is to see its main model so weak, recently the news on the Internet said that the existing production capacity of Kowarz is 180,000 vehicles / year, after increasing the production capacity of electric vehicles, it will reduce production by 160,000 vehicles / year, a sharp decrease of nearly 90%.
There is no doubt that the reduction of Kowarz's production is partly because its sales are indeed not as good as it was at the beginning, and it has been unable to help Chevrolet achieve any breakthrough in sales, even if Kowartz has given a big "concession" in the market, the highest discount in some areas has reached nearly 30,000, that is to say, the starting price of this family car has been as low as more than 50,000, or a model with a joint venture status, but it is still difficult to impress consumers.
On the other hand, GM is accelerating the electrification process, just as the news said that SAIC-GM will upgrade the Wuhan production base, the total production capacity of the factory will remain unchanged after the technical transformation, the main change is to reduce the production of K216 (Kowartz) to increase the production capacity of electric vehicles.
In GM's planning, more than 10 domestic new energy models based on the Aoteneng electric vehicle platform will be launched in the future, covering multiple market segments such as cars, SUVs and luxury SUVs, and will be from the three major brands of Buick, Chevrolet and Cadillac respectively. So we can also understand that GM's reduction in production for the Kowartz car is to make way for new energy vehicles.
Write at the end
Frankly speaking, the price of the Kowartz, this value, this configuration, is enough for the family, practical and affordable, and it is also a joint venture model, and it is still very faceless to drive out, but the three-cylinder engine is enough to dissuade everyone. And at present, The influence of Kowartz in the market is not as good as before, the production cut is only the first step, and the delisting may be sooner or later.
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