In 2021, there is a controversial word on the Internet, "Pu But Xin", which is an abbreviation of "ordinary but very confident", which seems to be very compatible with the image of Toyota Motor.
However, since its birth, this abbreviation has caused fierce debates and even scolding among male and female netizens, because it has other combinations of "Ming Pu But Letter", "Pu Xin Male" and so on. This should be a very common word, because ordinary does not mean that you can't be confident, and in a high-intensity, fast-paced society, high-profile and unexpected are accompanied. Whether it's a person or a car, if it can be defined as ordinary, it's already remarkable.
There are many stars who have overturned this year, and there are many cars that are not seated, and there are many kinds of logic hidden in it, including balance theory. People are not sages, and there is no end to the car. People's energy is limited, the process of growth is inevitable to take care of one or the other, and the car to see the cost, landing is doomed to be difficult to cover. For example, if a car's performance is outstanding, perhaps the seating space and comfort are unbearable, and even the reliability is questionable.
As a global auto giant, Toyota can never be called ordinary, but Toyota models give the impression of "very ordinary" family cars. The average person can't find the advantages of several Toyota models, but they can hardly say its shortcomings, it is so "ordinary".
On the other hand, those models that constantly play with concepts and self-label on products will top the heat of models through various channels, but they may not be able to convert into sales. When a car stands on the high ground of traffic, it also means that it is fully exposed to the public eye, and when the advantages are continuously magnified, the shortcomings that are deliberately hidden are easier to find, and they will also quickly ferment to the other extreme after being discovered.
So-called, the more highlighted, the clearer and darker the shadow becomes. Perfection is only a pursuit, and in reality, ordinary is a state of perfection.
The "perfect" performance of two "normal" SUVs
I have to say that appreciating Toyota is really a time-consuming thing...
Two days ago, GAC Toyota unveiled its TNGA SUV family in Guangzhou, including the new member SUV Gemini, the compact SUV Fenglanda and the luxury mid-size SUV Weisa. In addition, there is the highlander, a large seven-seat SUV that has long been famous, Velanda, which is committed to establishing new values, and C-HR, which is a global strategic trend SUV.
Back in 2009, GAC Toyota only introduced the first SUV model Highlander, and Veranda and C-HR only emerged in the first two years, and in the blink of an eye, Lanta and Weisa followed. From the perspective of positioning, Veranda and Fenglanda seem to constitute a competitive relationship, and Weisa and Highlander are also in the same battlefield, but the market segment of the current era has been developed to the extreme, and the two models that look like competitors actually have their own missions.
With a length, width and height of 4485/1825/1620mm and a wheelbase of 2640mm, the size is not very good in the current compact SUV market, but it has an unexpectedly large space.
The first is the 775mm head space in the rear, making it easy to get on and off even with an infant in your arms, while the adjustable rear seats not only increase ride comfort, but also make it easy to place your child in the child seat. In addition, the trunk volume also reaches 438L, which can easily fit four 22-inch and two 24-inch cabin cases, and the extremely low load compartment height of only 720mm provides greater convenience for moving items.
Compared with the Veranda, which is more than 4.6 meters long, the relatively small body of the Fenglanda and the more traditional design and power are obviously aimed at diving a lower price range.
Wesa, a very aggressive name, is also a very avant-garde and stylish SUV model. Sharper edges, smoother lines, and a closer-to-back shape distinguish the Wesa, which is also positioned as a midsize SUV, from the Highlander.
With a length, width and height of 4780/1855/1660mm and a wheelbase of 2690mm, the space does not look as brilliant as the exterior size, but the interior design presents an almost luxurious car texture. The dashboard, center console, armrest box, and inner door panel are covered with a large area of high-grade soft material, and the frequently touched parts such as steering wheel, gear lever, and door armrest are covered with leather fabric. The two-tone double-stitched hollow leather seats have better wrapping than the average SUV model, and the front row is also ventilated and heated.
Another feature is that it is equipped with two powertrains, 2.0L and 2.5L HEV, both available in two-wheel drive and four-wheel drive versions. The 2.0L model is powered by a 40% thermally efficient 2.0L Dynamic Force engine and is matched to a simulated 10-speed Direct Shift-CVT transmission. The 2.5L dual-engine model adopts the new fourth-generation THSII. Toyota hybrid system, the TNGA 2.5L Dynamic Force engine has a thermal efficiency of up to 41%, a fuel consumption of 100 kilometers as low as 4.5L, and a cruising range of more than 1,000 kilometers.
Compared to Highlander's traditional shape and oversized space, Wesa walks this route well and looks more like a "smaller" medium-sized SUV that faces the crown road.
These will be the two SUVs recommended by GAC Toyota to users in the coming year, although they have their own characteristics, but this visible feature is not the concept that needs to be realized. And, as long as you walk into GAC Toyota's 4S store and see both of them, you can know by feeling whether they are the model you want.
They are still very ordinary and real, but they all try not to leave themselves with shortcomings, and this is the "perfect" side of them.
SUV product "pyramid"
Since the establishment of TNGA, GAC Toyota has ushered in the era of model blowouts.
In 12 years, GAC Toyota's SUV family members have gone from zero to five, and four of them were only released after the birth of the TNGA architecture. We can see the commonalities in them, and we can also confirm that they have different positioning and diversified choices, so that GAC Toyota, which already has a good reputation, will gain more sales in the next period of time.
Looking back, in the first 11 months of 2021, GAC Toyota's cumulative sales reached 729477 units, an increase of 5.3% year-on-year. At the same time, as of November, GAC Toyota's cumulative sales exceeded 6.08 million units, of which the cumulative sales of dual-engine hybrid models exceeded 490,000 units, and the cumulative sales of the TNGA family exceeded 1.6 million units.
The fourth-generation Highlander, which has just been on the market for 5 months, has been fully upgraded with the blessing of the TNGA architecture, and currently has more than 52,000 cumulative orders. If it were not for the repeated impact of the global epidemic on production, this figure may not be an order, but a real sales volume.
It is often heard that it is the post-SUV era, and the crazy time of "as long as it is an SUV can have sales" has turned yellow, and indeed some popular SUV models have become history, but the baptism of time is usually aimed at the weak, and real models will benefit in the process. GAC Toyota's SUVs did come a little late, but in a more rational consumer environment, high-quality growth can be truly achieved.
Bell description
2022 will be the eighteenth year that GAC Toyota has entered the Chinese market, which is the age at which a person is maturing, and the same is true for GAC Toyota.
Every car of GAC Toyota has a good sales and reputation, but there are not many model options, and now this situation is gradually improving. It's just that what surprises us is that the first to rise is actually the SUV family, and from the perspective of this "Gemini" model, GAC Toyota is trying to change its image and move from moderation to fashion.
However, even though the appearance is constantly changing, the background color of GAC Toyota has not changed. In a nutshell, now it is a GAC Toyota that does not break but looks better.