Flipping through the past data, this is the first time that Tianlai has exceeded the 20,000 sales mark.
In the past, we used the Japanese top three to describe the social relations of Camry, Accord and Tianlai, and in the old society and old era of the last decade, with the three labels of reliability, stability and comfort, it has become the mainstay of consumer car selection in the previous era.
What is a little surprising is that the best results of Tianlai did not reach the 20,000 mark in the past.
A new era pushed down the previous era, under the new concept of consumption, the Japanese three re-sorted product positioning, through new technology, new design concepts and new image, repositioning the medium-sized car market.
Accord positioning is younger, more than half of consumers have become young people, Camry's user group is also young, the latest tianlai of the remodeling has stabilized the timeline advantage, the latest appearance, the latest technology, the positioning of the most sporty several major advantages, so that it also created a new field of consumption.
According to the December sales data, Tianlai's monthly sales reached 20,008 units, and the annual sales volume in 2021 exceeded 160,000 units.
This is the best monthly result of Tianlai's sales into the Chinese market, and it is also the best annual result of sales, and it is obvious that in the past year, the market's recognition of Tianlai has reached a new height.
Why?
We often think about why, there is a very obvious answer to the increase in sales of Tianlai, that is, in the entire consumer market, the comprehensive product strength of Tianlai has been recognized by users, which is the core key to sales growth.
The consumer group of the entire market is becoming very young, and the potential customer base of the two major rivals of Accord and Camry has become extremely young, and obviously, youth has become a core topic.
Based on the background of the industry, Tianlai's design provides a huge impetus for it.
Compared with the old Tianlai, the new Tianlai has been criticized by the market because of its completely different design style and positioning, but the younger generation of consumers have chosen a new tianlai with a comprehensive combination of quality, brand, comfort and sports.
Sport is the advantage of this generation of natural writing in the bones.
In addition, the pricing of Tianlai has always been more accurate, it has the most reasonable pricing in the mid-level car market, the pricing range of 180,000-270,000 products is not excessive, on the basis of the terminal has a certain price reduction, the 200,000 budget can be easily selected to a version with the right configuration and the power is not inferior to the opponent.
In fact, a budget of 200,000 can choose to go to the top model of naturally aspirated air, and you can also buy a more powerful 2.0T low-end naked car.
If you chat from the entire industry, none of the three models of the Japanese top three models has a hard injury in product strength, and the natural sound of quickly keeping up with the team is still the product strength of the previous era compared to Camry and Accord.
Good comfort, sufficient power, and reliability to the extreme, while the economy and retention rate of Japanese cars will always be incomparable to American cars, French cars and German cars.
For young consumers, the product strength of Accord, Camry and Tianlai balance each other, and the three models compete with each other in the market, which not only promotes the development of a young mid-level car market, but also grabs each other's share in the terminal market.
And Tianlai sales can hit the latest high of 20,000 in the chip shortage and the cold period of the car market, behind which is precisely the strong desire of young consumer demands, this generation of consumers are getting younger and younger, and the products with fashionable design, young positioning and stable power architecture can continue to sell well.
The natural "slow heat" heating just confirms this view.