Judging from the sales data first released by FAW Toyota, Toyota's annual sales in 2021 will reach 2 million units.
Faw Toyota, the annual sales reached 860,000 units, according to the GAC Toyota 1-November 730,000 order of magnitude, Lexus 200,000 magnitude sales analysis, Toyota in the Chinese market this year, will achieve more than 2 million outstanding results.
From the perspective of daily sales, it can be seen that Toyota is not worried about selling.
In the past, the sales of the two major Toyota joint ventures in the north and south were chased by you, FAW Toyota reached 860,000 units, and the sales of the two joint ventures reached the order of 1.7 million, and the results of Lexus were estimated to reach almost 250,000.
Toyota has launched a number of models in 2021, and the Xena and Crown series are all extremely strong models, which also means that it will achieve better results in 2022.
For the Chinese market, Toyota still has a lot of planning space. On the one hand, the model, on the one hand, the output, on the other hand, the sales channel can be expanded.
Toyota's layout in the Chinese market is not much, even on the basis of this year's layout of a variety of models, the layout is far less than Volkswagen's strength, the difference is that Toyota has more models than Volkswagen in the global market, which means that there is still a lot of room for improvement in the planning of the Chinese market.
Secondly, Toyota's production capacity control is just right.
At present, the root of many domestic Toyota mark-ups is that the production capacity control is too good, the production capacity of many hot-selling models cannot keep up, the dealer price increase problem cannot be controlled, and the supply and demand are not balanced at all.
In fact, whether it is GAC Toyota or FAW Toyota are controlling production capacity, the fundamental behind it is That Toyota is doing capacity planning, a variety of hot-selling, high-end models will not fully meet the market demand, a certain degree of hunger marketing, resulting in supply and demand imbalance, but also affect a certain sales.
For example, models such as Highlander and Xena will not be very large at all.
What is particularly critical is that Toyota will also control the channels that other companies have ignored, and many third- and fourth-tier cities must have Sales Channels for Volkswagen and General, but not necessarily For toyota sales channels.
Toyota has been controlling the number of dealers, not only the number of dealers, but also the system will never allow vehicles to flow into the secondary market, the entire Toyota sales network system in China is not large, and often a dealer group controls several brands.
Controlling sales from many aspects such as product quantity, production capacity, and sales units is destined to have Toyota's growth for a long time in the future.
Obviously, it can be seen that Toyota is not only building cars, but also controlling human nature, of course, from the product fundamental point of view, Toyota's models in recent years have several advantages in design, youth, safety and cost performance, which fundamentally enhances the attractiveness.
For example, the entry vehicles such as Corolla and Leiling can easily find out the advantages of configuration and safety in the confrontation with opponents, and the competitiveness of Camry and Highlander models is no less than that of The Magotan, Tuon and other models with the same positioning.
From the perspective of product and operation, Toyota can not only provide users with a better car experience, but also plan a better model for the market.