The MPV market in 2021 is particularly lively, because we not only ushered in the official listing of Kia's fourth-generation Jawa and Beijing Hyundai Kustu, but also waited for the official entry of GAC Toyota Xena. In addition, the regular customers in the MPV sales list of the Association - Odyssey and Alexand have also been re-listed, bringing more good choices to domestic consumers.
On December 30, Dongfeng Honda's new Alexand was officially listed, with a new car price of 279,800 yuan to 331,800 yuan, with a total of four models for consumers to choose. Officials revealed that the new Ai LiShen has more than forty upgrades and evolutions, which means that the vehicle product strength has been greatly improved.
The appearance of the new car has been greatly adjusted, and the high-end feeling is more sufficient
As a mid-term revamp, the new Alexand adopts a new front face design, a large matrix grille and a sharp LED headlight combination, giving people a more stylish and atmospheric visual experience. It is worth mentioning that the new Alexand is equipped with flow turn signals, and the multi-spoke wheels can further enhance the grade of the vehicle.
At the rear of the body, the new Alexand adopts a new taillight design, and the addition of blackening elements enhances the texture of the taillights. At the same time, the new car is also equipped with a magic induction side sliding door and a foot induction electric tailgate, which enhances the sense of technology and convenience of the whole vehicle.
In terms of body size, the wheelbase of the new Alexand is 2900mm, which is exactly the same as the old model. As for the length, width and height, the body length and width of the new Alexand are 4951mm and 1842mm respectively, which is basically the same as the old model.
Added new colour schemes to enhance cabin luxury
In the interior part, the new Alexand has been equipped with a 10.1-inch suspension central control screen, and it is standard in the whole series. At the same time, the new car is also equipped with a 7-inch LCD combination instrument as standard, which is combined with the central control screen to make it full of technology. In addition, the new car has also adjusted the gear shift mechanism, using a grade-sensitive SBW button electronic shift. In terms of color matching, the new Alexand has added red and white interiors to make the cockpit more luxurious.
In terms of vehicle and machine system, the new Alexand is equipped with Honda CONNECT 3.0 intelligent guide interconnection system, which supports intelligent voice recognition, car home interconnection, remote control and OTA upgrade, etc., and many functions that keep pace with the times can bring users a better travel experience. As for other configurations, the new Alexand rechargeable interface has been increased to 10 places, which easily meets the charging needs of the people in the car.
The new Alexand is equipped with Honda's third-generation i-MMD hybrid system, which supports hybrid, direct engine and pure electric switching, with a combined power of up to 158kW, of which the 2.0L naturally aspirated engine has a maximum power of 107kW and the maximum power of the motor is 135kW. In terms of driver assistance, the new Alexand is equipped with Honda SENSING safety super sense system to provide more safety for the occupants of the car.
The ability to respond to new challenges has increased dramatically
Arison entered the Chinese market in 2012 and has gradually gained recognition from domestic consumers with its excellent quality and excellent riding comfort. Today, Alisson has become a regular in the MPV sales list of the Association, and his strength is beyond doubt. In November 2021, Alexon ranked fourth in the MPV sales list of the Association with a retail sales score of 5296 vehicles, which shows its popularity.
However, in the face of the squeeze of more models of the same level, Ai Lishen also has to show more strength to easily meet the challenge. From the product level, the appearance, interior and configuration of the new Alexand have been greatly improved compared with the old models, such as the new car has added a foot-sensing electric tailgate, a 7-inch LCD instrument combination, etc., and is also equipped with Honda CONNECT 3.0 intelligent guide interconnection system, which comprehensively enhances the vehicle's ability to cope with new challenges.
More importantly, the starting price of the new Alexand is 279,800 yuan, which is lower than the starting price of the old model. With a lower starting price coupled with stronger product strength, the attractiveness of the new Alexand is expected to surpass the old model, and it is expected to smoothly become the next hot-selling MPV model, further promoting the sales growth of the Alexand.
Brother Rudder:
The market size of MPV is still not as large as that of cars and SUVs, but the fierce competition in the market is constantly improving, which means that car companies need to continuously launch new models with better product strength than before in order to smoothly share a piece of the pie, which is undoubtedly beneficial to consumers. As for how the models in the MPV sales list of the Association change, it depends on whether the newly released products are not powerful.