In the early stage of the development of the domestic automobile market, the representatives of Korean cars, once led by Dongfeng Yueda Kia, obtained many good results in various domestic market segments, and then became the favored objects of the consumer market. However, in the future, with the gradual improvement of the domestic automobile market, the price of many joint venture products and the growth of domestic brands, Korean cars are also facing the crisis of market development marginalization.
However, as the saying goes, it is easy to buy a car and it is difficult to maintain a car, and when most Chinese people choose a family car, they hope to get peace of mind, peace of mind, and rest assured. In the current increasingly fierce competition in the domestic SUV market, the rapid decline in the consumer market has prompted Dongfeng Yueda Kia to speed up the replacement of models. The Dongfeng Yue Kia KX3 is a new model launched by Kia in the small SUV market, which will appear in the domestic market as a replacement of kia KX3, and out of the importance attached to the Chinese market, it has also given a Chinese name: a new generation of pride.
The new car is less than a year old, and the gearbox is strange and frustrated
However, in the current SUV market competition is becoming more and more fierce environment, Dongfeng Yueda Kia KX3 has been criticized by car owners, let's see what is going on? On the car complaint network, there is such a complaint about the quality problems and service attitude problems of Dongfeng Yueda Kia KX3, and the owner has complained more than once on the website, so what happened in the follow-up? Let the owner make such a comment?
After communicating with Mr. Guo, the owner of the Dongfeng Yueda Kia KX3, it was learned that the vehicle was purchased by Mr. Guo at the end of December 2020 at a local auto trading company. The reason for choosing this car is precisely because its power system is equipped with a CVT gearbox, and the owner, Mr. Guo, also expressed his affirmation of CVT transmission technology, believing that the vehicle does not have to worry about quality problems in the future life of the car.
However, in less than a year after the purchase of the car, the owner of the car, Mr. Guo, had a paint rust on the inside of the fender of the new car for no reason, as well as the problem of abnormal noise and setback of the gearbox. Mr. Guo, the owner of the car, described that he had been buying a car for less than a year, and the vehicle mileage was only 8500 kilometers, and the vehicle had these problems, which was really bad.
The owner provides a picture of the vehicle
The owner of the car, Mr. Guo, drove to the local Xinzhida Dongfeng Yueda Kia 4s store for help, and when Mr. Guo went to the store to test and repair the vehicle, the staff's reply made him chill. Regarding the problem of rust and paint on the inside of the vehicle fender, after the vehicle arrived at the store for inspection, the relevant staff proposed a treatment plan for the repair of the paint on the vehicle.
For safety reasons, Mr. Guo did not approve of the repair method of repainting the fenders of the vehicle, and was worried that similar situations would still affect the safety performance of the vehicle in the future process. The staff of the Dongfeng Yueda Kia 4s store also gave another solution, replacing the entire fender of the vehicle problem area. Mr. Guo considered that his car was still a new car, and the replacement of the fenders would affect the daily normal use of the car and the depreciation of the vehicle, so he had no choice but to do paint repair treatment.
Although the paint problem of the fenders of Mr. Guo's vehicle has been solved, another problem is still in front of the gearbox. Mr. Guo, the owner of the car, said that he had gone to the 4s shop several times to test the vehicle and seek a solution to the problem of abnormal transmission noise.
However, when the 4s shop staff carried out a series of road test test work on the vehicle, Mr. Guo said that the 4s shop staff explained to himself that dongfeng Yueda Kia KX3 Ao Run used an IVT gearbox, and the gearbox during the vehicle driving was a working sound, and there was no fault problem.
This reply made the owner puzzled, the original purchase of Dongfeng Yueda Kia KX3 proud running, it is precisely because of its original intention of equipping the CVT gearbox with peace of mind and durability, but now it has changed from a CVT gearbox to an IVT gearbox, and its own vehicle has a strange noise and setback during the driving process, and the staff's perfunctory answer makes the owner feel that he has been deceived.
Subsequently, the owner of the car, Mr. Guo, sought explanations from Dongfeng Yueda Kia manufacturers, but got the same reply. Mr. Guo, the owner of the car, felt that the responsibility was attributed to the consumer, and the owner expressed resentment that the manufacturer did not solve the problem and had been shirking responsibility.
The owner consults the picture of the vehicle configuration information
Consumers question vehicles or have quality issues
In order to further understand the problem of the owner, Mr. Guo, he called the Dongfeng Yueda Kia 4s store that docked with the owner, and raised the question of the owner and us: "Is there a transmission setback or abnormal sound problem in the vehicle?" Is the existence of transmission problems the normal performance of the vehicle? ”
After dialing the contact number of the relevant person in charge of the 4s store, we got such a reply, the person in charge of the 4s store described that the owner Mr. Guo's vehicle paint problem has been solved, and also explained to the owner the internal structure of the IVT gearbox carried by the Dongfeng Yueda Kia KX3 Aopao, which is different from the CVT gearbox equipped by the Japanese car, and also invited Mr. Guo to test drive the same model.
However, whether it is a test drive or Mr. Guo's own vehicle, there will still be a sense of frustration during the driving process, and the frustration of the vehicle gearbox may be a personal perception problem of the owner, but it does not affect the use.
The owner provides a picture of the vehicle manual
Regarding the problem of abnormal noise of the vehicle, the person in charge of the 4s shop said that there may be unsettled items in the storage space in the car, as well as the driving road conditions that cause the vehicle to produce occasional abnormal noises, and the maintenance technicians in the 4s store have also participated in many tests, and no vehicle problems have been found. The person in charge of the 4S store also said that if the vehicle really has defects, it is willing to solve it in accordance with the legal process. At present, the 4S store is still making further consultations and communication with the owner.
As we all know, the advantages of consumers favoring CVT gearboxes are smooth and low fuel consumption, but their disadvantages are also more prominent: the cost is slightly higher, and the bearing power is limited. After checking the information, it is understood that compared with the CVT, due to the difference in structure and manufacturing process, Dongfeng Yueda Kia's IVT gearbox uses a steel chain instead of a steel belt, so this gearbox can transmit more torque.
To put it simply, compared to the CVT gearbox, the IVT gearbox can withstand more torque, which can be said to be an upgrade to the CVT gearbox. Although in theory, the IVT gearbox is indeed better than the traditional CVT gearbox, but in the long run, how will the performance of this gearbox be? It can only be left to time to test.
Annual sales have fallen and have been repeatedly recalled
According to the available information, in 2016, Dongfeng Yueda Kia sold nearly 650,000 vehicles in the whole year. In 2017, the sales situation of Dongfeng Yueda Kia fell sharply, with annual sales of only 359,500 vehicles, only half of the annual target of 700,000 vehicles.
In 2018, Dongfeng Yueda Kia sold 370,000 vehicles in the whole year, although it still maintained a sales level of more than 300,000, but by 2019, its sales continued to plummet, with annual sales of 289,000 vehicles, a record low. Last year, Dongfeng Yueda Kia's annual sales fell again, and in 2020, Dongfeng Yueda Kia sold a total of 249,000 vehicles.
Dongfeng Yueda Kia's sales performance side reflects the problem of its products, throughout the entire Kia series, K2, K3, K5, KX5, smart running, etc., these models were once Kia's sales responsibility. However, the former hot sales of these models are always accompanied by some negative effects, or recalled by the General Administration of Quality Supervision, Inspection and Quarantine, or exposed to quality issues.
As far as the case of the owner Mr. Guo is concerned, although Dongfeng Yueda Kia said that there is no quality problem in its own gearbox, in recent years, the recall of Dongfeng Yueda Kia's multi-car in the domestic market has made people wonder whether it is still the "good quality and low price" Dongfeng Yueda Kia.
Kia's newly launched high-end product Jiahua also seems to be a little unsmooth, and recently it has had to be recalled due to safety hazards, which may affect the enthusiasm of car buyers who want to buy a car.
It is understood that due to the "poor manufacturing of the internal parts of the actuator of the electric sliding door control assembly on the right side of the vehicle, resulting in the intermittent closing of the right electric sliding door, so that the right electric sliding door may be opened during the driving of the vehicle, increasing the risk of the occupants falling and being injured, there are safety hazards", Kia will recall some of the fourth generation of Jiahua vehicles produced between October 27, 2021 and November 19, 2021, a total of 395 vehicles.
Search the major car complaint platforms, the complaints about Dongfeng Yueda Kia are also various, from the three major parts of the engine and transmission, to the electrical matching and body. Many recalls have worn out the golden sign of "good quality and low price", and Dongfeng Yueda Kia, which was once popular, is indeed facing many problems that need to be overcome at the current stage.
Public opinion car: Dongfeng Yueda Kia brand road is full of difficulties
Looking at the automotive market, there are thousands of reasons for explosive models, and the marginalization of products also throws out the performance of lack of brand power. Once upon a time, Dongfeng Yueda Kia also won the hearts of the people with its "high cost performance" image of high value, high configuration and low price. In the entire period of change in the automotive industry, product recalls, user complaints and other issues will also become experiences and lessons to motivate enterprises to move forward.
Perhaps some adjustments can be made from the product marketing strategy, strengthen the lack of product quality supervision and management in the system, consider the long-term perspective from the perspective of consumers, and do not rush for sales. With sincere service attitude and quality, accurate and effective strength performance to capture more consumers, quality and service is the core strength of the long-term development of the enterprise.